Ever wonder how large companies and PR firms work together to manage reporters working on in-depth stories? Well, we now know what Microsoft does. Wired Magazine writer Fred Vogelstein was writing a story about Microsoft, and one day an odd item appeared in his inbox. Apparently, Microsoft and its...
If you were going in to a major sales meeting, you'd want to know everything possible about the potential customer: their likes and dislikes, their career history, their interests, and so on. It would be no-brainer. And the same is true for most other business meetings with important people...
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