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Wallstrip: What Now?
Everyone loves the blame game, but what needs to happen now?
Tags: Games, Personal Technology, blame, free, government, golden, parachute, bank, stimulus, package, bernanke, lobbyist, regulation, credit, thaw, julie alexandria, wallstrip, stocks, investing
Videos 2008-10-20
David Erickson: Conference Calls Made Easy
David Erickson is the President and CEO of Freeconferencecall.com, a service that is redefining the one-to-many communications industry by giving away for free what was once a "paid for" service. David shares with us how he has dealt with the rapid growth of his company and how he makes money...
Tags: Service, David Erickson, Strategy, Management, conference calls, free, communication, Business Management, Growth
Videos 2008-10-24
Your Bailout
What's your price?
Tags: howard lindzon, julie alexandria, wallstrip, stocks, stock stock exchange, investing, invest, nasdaq, nyse, bailout, government, bank, automaker, automotive, personal, million, free, what's, your, price
Videos 2008-12-03
Starbucks: Give Your Customers Free Stuff (For a Price)
The coffee company found that customers will pay $25 if they get freebies when they return to the store. The lesson: Rewarding customers need not always be an expense; sometimes it can generate new revenues. ...
Tags: Customer, Starbucks Corp., Marketing Research, Marketing, Starbucks, Loyalty Cards, Free, CRM, Customer Relationship Management, Luxury, Recession, Brands, Ann Marsh
Articles 2009-07-20

Additional Resources

Small business needs 'free' thinking, Wired editor says
Wired magazine editor Chris Anderson has made waves with his book Free: The Future of a Radical Price, by suggesting that companies need to start thinking about how to attract customers by giving away some of their products and services for nothing. It's a message he delivered in a speech...
Tags: company, product, Google Inc., goods
News items 2009-10-26
What is the Most Economically 'Free' City?
What is the Most Economically 'Free' City?Economic FreedomI think you picked the wrong economist to be approving of maximum economic freedom. Keynes approved of high levels of government intervention; Adam Smith or Hayek may have served better.RE: What is the Most Economically 'Free' City?Interesting, but I would hardly consider Keynes...
Tags: Keynes
Discussion threads 2008-02-19
Enough Already About Charging For Content: How To Make The Free Model Work
James A. Pitaro is the vice president of media at Yahoo! (NSDQ: YHOO) He has worked at the company since 2001.With advertising and media leaders from around the globe descending on New York for the annual Advertising Week conference, one topic will be hotly and obsessively debated in conference...
Tags: Web, Yahoo! Inc., Content, James A. Pitaro, Channel Management, Internet, Marketing, Advertising, Features, Leading Voices, Media & Publishing
External links 2009-09-23
What is a Toll Free Number
The article states that toll-free numbers allow callers to reach businesses and/or individuals without being charged for the call. Toll-free service has proven successful for businesses, particularly in the areas of customer service and telemarketing. Toll-free service provides potential customers and others with a "free" and convenient way to contact...
Tags: Toll-free Number, International Long Distance Phone Service
White papers 2003-01-01
Get StarBurn Disc-Authoring Utility Free (Today Only)
Get StarBurn Disc-Authoring Utility Free Today OnlyRE: Get StarBurn Disc-Authoring Utility Free Today Onlyreceived 08/06/2008 07:12 AM, THANKSRE: Get StarBurn Disc-Authoring Utility Free Today OnlyJust received this email but says offer expired...RE: Get StarBurn Disc-Authoring Utility Free Today OnlyJust received this message - the deadline was yesterday!RE: Get StarBurn Disc-Authoring...
Tags: E-mail, StarBurn Disc-Authoring Utility Free, Today Only
Discussion threads 2008-08-06
A 6-Pack of Quick, Easy, and Free Marketing Tactics
So your marketing budget is empty and you're getting itchy. You need to do something. Here are six things you can do today, and they're all free. 1. Add analytics to your website Website analytics will change your life. You...
Tags: Facebook, e-mail, Analytics
News items 2009-10-13
How to Get Free Wi-Fi at Starbucks
How to Get Free Wi-Fi at StarbucksRE: How to Get Free Wi-Fi at StarbucksIt is about time! Am pleased that this is being offered, finally. $5 / cup coffee and then paid internet was a bit OTT. Thanks for letting us know!'free' wi-fiviolent agreement. very fair...
Tags: Free Wifi, Wi-Fi, Starbucks Corp., Free Wi-Fi
Discussion threads 2008-06-05
Companies Expand Gluten-Free Offerings
Gluten-free products are on a roll. The market has grown an average of 28 percent since 2004, according to a recent report by Packaged Facts, and it's now a $1.5-billion-a-year industry. Hundreds of new gluten-free products appeared on the shelves last year, and Packaged Facts expects double-digit growth to continue....
Tags: Product, Health Care, Gluten-free Product, Vertical Industries, Benefits, Food & Beverage, Healthcare, Enterprise Software, Software, Human Resources, Manufacturing, Katherine Glover
Blog posts 2009-03-19
Google's Achilles Heel: Free Stuff -- and How That's Changing
It's difficult to imagine a global Internet giant with nearly a $140 billion market cap, $16 billion in cash reserves and $7 billion in annual free cash flow having a potentially menacing weakness. But in a digital marketplace hell-bent on making consumers pay for preferences, Google could be the odd...
Tags: Revenue, Google Inc., Achilles Heel, User Payment, Operational Accounting, Finance, Diane Mermigas
Blog posts 2009-07-08
Should Hotels Provide Free Internet Access?
When I was staying in Squaw Valley, I noticed that my hotel's amenities said that Internet access was something like $10 a day. "Damn," I thought, "but I have a job to do." As I hooked up the ethernet cable I admit to thinking about the several hotels I passed on...
Tags: Internet Access, Hotel, Barbara E. Hernandez
Blog posts 2009-09-07
Ballmer: Microsoft can't make money from its free products and services
Microsoft CEO Steve Ballmer apparently disagrees with one of Microsoft's key business strategies --- to make money from free services and software such as Bing, Microsoft Live, and the upcoming Web-based version of Office. At his recent announcement of new mobile software, he said that "Free is not a business...
Tags: service, Microsoft Corp., Steve Ballmer, Money
News items 2009-10-08
'Free' iPhone apps may now come with a price
Apple has introduced an in-app purchase feature for free iPhone apps that allow you to fulfill transactions within the iPhone applications themselves - no Apple App Store required. The feature was previously available for paid applications. By enabling in-application transactions Apple makes life easier for developers who no longer have...
Tags: application, Apple Inc., Apple iPhone, App
News items 2009-10-18
Sugar-Free Jones Sodas.(New Products)(Jones Soda Co.)(Brief Article)
Jones Soda recently expanded its sugar-free offerings with the addition of four new varieties: Sugar-Free Ginger Ale, Sugar-Free Black Cherry Soda, Sugar-Free Root Beer and Sugar-Free Cream Soda. The sodas are sweetened with Splenda, contain no aspar Jones Soda recently expanded its sugar-free offerings with the...
Tags: Jones Soda, Splenda
Research articles 2004-02-01
Is Free the Future? Business Bigwigs Debate
The Find: Chris Anderson's new book Free is raising a firestorm of commentary from the likes of Malcolm Gladwell and Seth Godin, and today Mark Cuban weighs in, arguing that accepting free content is different from accepting freely distributed content. The Source: Billionaire entrepreneur Mark Cuban's response...
Tags: Seth Godin, Mark Cuban, Blogging, Web Site Development, Branding, Web Technology, Internet, Marketing, Jessica Stillman
Blog posts 2009-07-01
Free Should Also Mean Good
Free gifts are a marketing staple, and in recent years they've got pretty impressive. I remember writing about the first "free PC" offer in the late 1990s, when US-based Free-PC offered customers a machine for nothing -- provided they were happy to sit...
Tags: Product Marketing, Branding, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software, Richard Young
Blog posts 2009-08-05
Bush Opposes Free Internet Plan
As the clock ticks down on the lame duck administration, the White House states opposition to the FCC's plan to condition spectrum auction on winner providing a free tier of broadband service. The White House, wireless carriers and CTIA insist a high bidder, no-strings-attached auction is the most efficient use...
News items 2009-08-07
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