BNET Industries
Last Fiscal Year Sales:$75.0M
- Private
- US
Dow Jones Description
Welcome to Frieda's Inc., and a whole new world of exotic and unusual fruits, vegetables and specialty produce. As the nation's leading marketer and distributor of specialty produce, we're dedicated to delivering new and traditional tastes from all over the world. Since the company's founding in 1962, we've built our reputation as an innovative and reliable supplier of exotic, premium-quality produce. In fact, Frieda's has introduced such table-staples as Kiwifruit, Brown Mushrooms, Alfalfa Sprouts, Spaghetti Squash, Jicama, Shallots, Mangos, Donut Peaches and a wide variety of Latin and Asian specialties. Another first for Frieda's was the pioneering use of our own brand name labels on produce. Currently, we supply grocery retailers, wholesalers and food service distributors with more than 500 different items through our branded lines: Frieda's , Cocina de Frieda's , Asian Specialties , and Vegetarian Solutions . Frieda's is also the first wholesale produce company in the U.S. to be founded, owned, and operated by a woman -- and remains a family-owned and operated business today. Frieda Caplan is founder and Chairman of the Board, while her daughters Karen and Jackie serve as President/CEO and Vice President, respectively. As a fitting tribute to exotic produce, Frieda's recently launched an innovative new cookbook entitled 'The Purple Kiwi Cookbook' authored by President Karen Caplan. A collection of delicious recipes featuring some of the world's most unusual produce,...
President and CEO of Frieda's, Inc.
Karen CaplanNumber of Employees 174
Contact Information
4465 Corporate Center Dr
Los Alamitos, California 90720-2561
1 714 826 6100
Peer Companies
NAICS Code Fresh Fruit and Vegetable Merchant Wholesalers: 424480
News & Analysis
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frieda's inc. - All News and Analysis
The house that John built: John Frieda's secret to success is luring the world's top hair talent--and sharinG the billing.(Beauty Flash)
- 2007-05-01
By any measure, Serge Normant is one of the industry's top hairstylists--and he has the jet lag to prove it. "I'm just a mess," he moans into the phone from his Manhattan apartment, a day after returning from Elizabeth Hurley and Arun Nayar's wedding in India....
Just six months after the launch of John Frieda's Luminous Colour Glaze, Kao Brands Europe says the product has taken 1% of the UK hair care market excluding colourants, according to IRI.(EUROPEAN NEWS)(John Frieda Professional Hair Care Inc.)(Brief artic
- 2007-02-09
JUST SIX months after the launch of John Frieda's Luminous Colour Glaze, Kao Brands Europe says the product has taken 1% of the UK hair care market excluding colourants, according to IRI. General manager of Kao Brands Europe Arnaud Meysselle said he was delighted with the ...
Los Alamitos, Calif. — Frieda's has redesigned and relaunched its Web site to provide retailers with more information regarding its products and how they can be merchandised most effectively
- 2004-10-11
LOS ALAMITOS, CALIF. -- Frieda's has redesigned and relaunched its Web site to provide retailers with more information regarding its products and how they can be merchandised most effectively. Although directed at multiple audiences the new site, at friedas.com, includes The Retailer's Resource area, with bulletins such as Frieda's Hot...
Frieda - In the Mix - Frieda's is celebrating its 40th year in the specialty produce business - Brief Article
- 2002-05-06
LOS ALAMITOS, CALIF. -- Frieda's is celebrating its 40th year in the specialty produce business in part with new introductions, including South African Baby Pineapples, baked and dessert tofus, and dried chile mango. Founded in 1962 by Frieda Caplan, the company was the first wholesale produce company in the United...
Frieda's Specialty Produce Celebrates 40 Years in Business; Customers Thanked with Gift of Autographed Purple Kiwi Cookbook
- 2002-03-27
Business Editors and Food Writers LOS ALAMITOS, Calif.--BUSINESS WIRE--March 27, 2002 Frieda's Inc., www.friedas.com, announced that it is celebrating 40 years in the specialty produce business on April 2, 2002. As part of the celebration, randomly selected Frieda's customers have been sent copies of "The Purple Kiwi...
John Frieda's Sheer Blonde
- 2001-10-01
* John Frieda's Sheer Blonde television campaign combines hair styling and modern day music. Using music video director David Meyers, the ads feature Sheer Blonde twins Brittany and Alex Smith and hairdos from hairstylist Sally Hershberger. The ads are geared to a younger audience.
SPECIALTY PRODUCE MARKET GROWS STRONGER.(best-selling products in 1999 and 2000, according to Frieda's Inc.)(Brief Article)
- 2001-03-01
Los Alamitos, Calif.-based Frieda's Inc., a premier marketer and distributor of specialty produce, compared its best-selling products in 2000 with 1999 standings (ranked by cases, not dollars). They include: 2000 ...
US top seller reaches UK. (John Frieda's Frizz-Ease, haircare/styling products) (Europe)
- 1992-07-25
One of America's top haircare/styling ranges, Frizz-Ease, made by one of the UK's top hairstyling names, John Frieda, is being launched in his domestic market as the line's US sales go from strength to strength. Debuting now in Boots, the UK's dominant haircare retailer with ...
- 1
Decision Makers
| Name (plus bio) | Position |
|---|---|
| Karen Caplan | President and CEO of Frieda's, Inc. |
| Jackie Caplan Wiggins | Vice President and Sales Operations Manager |
| Tristan Kieva | Vice President Sales and Marketing |
| Frieda Rapoport Caplan | Founder With First Air |
| Tristan Millar | Frieda's Director of Marketing and Business Development |
| Organization | Position | Status |
|---|---|---|
| Frieda's, Inc. | President and CEO of Frieda's, Inc. | Current |
| Organization | Position | Status |
|---|---|---|
| Frieda's, Inc. | Vice President and Sales Operations Manager | Current |
| Organization | Position | Status |
|---|---|---|
| Frieda's, Inc. | Vice President Sales and Marketing | Current |
| Organization | Position | Status |
|---|---|---|
| Frieda's, Inc. | Founder With First Air | Current |
| Frieda's, Inc. | Chairman | Current |
| Organization | Position | Status |
|---|---|---|
| Frieda's, Inc. | Frieda's Director of Marketing and Business Development | Current |
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