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- Friendship Branding: Common Sense In Practice
- Friendship branding is not a new area of branding, but rather a hybrid of existing internal and external brand elements, and a new way of viewing the brand in relation to the customer's expectations and use. It is more than just a one-time effort; rather, it takes the 360-degree view...
- White papers 2003-03-04
Additional Resources
- Brand Heritage Friendship-III
- The brand power to make relationships can become an in-depth exploration of connections made with anyone. Every meaningful brand has a lot of company know how built into it as well as an essential platform for being the consumer reference point. The paper presents eight reasons for organization-wide appreciation of...
- White papers 2003-01-01
- Cox's new image effort strikes a friendly note. (Marketing & Advertising).
- Cox Communications Inc. will extend the hand of friendship to consumers later this month, when it launches its first new major branding campaign in four years. New image spots -- backed by the tagline, "Your Friend in the Digital Age&quo ...
- Research articles 2002-05-06
- In Depth: 10 ways to use social media to get a new job
- Traditionally it was employers who had to make themselves visible when looking to fill vacancies – posting adverts in the press, then choosing a pool of candidates from a veritable tsunami of applicants. But not any more. There's mounting evidence that personnel specialists are now scouring social...
- News items 2009-10-18
- Personal Brand Lessons from Mohammad Ali
- MarketingProfs writes about what we can learn about personal branding from boxing champ Mohammad Ali. They call him "the world's greatest personal brand". Excerpts below. Here's my earlier post on the importance of creating and projecting a personal brand.Think international: At a time when most Americanscould not find Canada on...
- Blog posts 2007-02-20
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