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- Friendster Scales-Out With MySQL Network: Social Networking Site Handles Over One Billion Database Queries Per Day
- Helping 17 million people stay in touch with their friends and make new connections with others is a big job. However, as the largest social networking site on the Web, Friendster is up to the task - even with 60 million page-views each day. To manage such a large (and...
- Case studies
Additional Resources
- Benchmark Capital's Dave Goldberg: How VCs Predict the Future
- Dave Goldberg is an entrepreneur-in-residence at VC firm Benchmark Capital, where he works to evaluate and identify investment opportunities. Benchmark has has $3.5 billion in capital under management and has invested in such companies as Friendster and Linden Research, Inc., the creator of Second Life. In this interview, Goldberg talks...
- Videos 2007-11-05
- Six Degrees of Cooperation
- The corporate world is waking up to social networking, a concept already familiar to huge numbers of adolescents and lonely hearts. The aim is to electronically bridge the gap between one and the person who can bring him or her love, companionship, or, in this case, money. Popularized by Friendster...
- White papers 2004-11-30
- Buying and Selling the Little Black Book
- Can you count your friends? Better yet, can you organize them in a database? There's a lot of buzz about a new breed of software tools that can help people manage their contacts - or, to make it sound more serious, leverage their social capital. ...
- White papers 2003-11-12
- Social Networking for Business: Release 0.5
- Once-moribund Silicon Valley is suddenly returning to life. On the one hand, there's the Google IPO; on the other, there's the company Google reportedly almost acquired - Friendster, which just raised $13 million for a rumored $40-million valuation. Social networks could be the hottest thing since airline miles! Friends...
- White papers 2003-11-01
- Using Social Networking For Business
- Online social networking is the newest weapon to get more customers. The Internet research company Compete found that two out of every three people using the Web visited a social networking site. These websites have had a 109 percent growth since 2004 and seem to show no signs of stopping,...
- White papers
- Why Use LinkedIn?
- I used to think that LinkedIn requests were obnoxious. I felt like I was being roped into a social network that, unlike Friendster, has been scrubbed free of interestingness and instead has a glossy PR sheen. But as a business professional, it's become unavoidable; not having a LinkedIn profile is...
- Blog posts 2007-06-20
- 'Facebook With Wrinkles' - A Slew of Sites Attempt to Lure Boomers
- When Rupert Murdoch bought Myspace in June 2005, the News Corp. boss cited young people's restless desire to surf, select and control their information as a driving force in the transformation of the news business and a contributing factor in his decision to venture online. Young people, in...
- Blog posts 2007-09-12
- Great Moments in Terrible Ideas: A Social Network for Your Company
- Kris Dunn's HR Capitalist blog is normally pretty spot-on. But his idea of experimenting with a social network for his company is cute but dumb, like when puppies try to run and keep falling over. From his blog: Social Networking (think products like FaceBook and MySpace) should have positive...
- Blog posts 2008-02-20
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