The Dallas-Fort Worth Chapter of the American Marketing Association AMA announces that on Thursday, April 24 from 11:30AM to 1:30PM, it will host a luncheon program featuring Stephen Springfield, Customer Strategies and Insights, Frito-Lay at the Reata Restaurant, 310 Houston St., Fort Worth, TX.
Snack food maker Frito-Lay, a division of PepsiCo Inc., named Jaya Kumar chief marketing officer for its North America unit. It is the second senior management change in two days within PepsiCo's most profitable operating division. Kumar joined Frito-Lay last year and most recently served as group vice president of...
The Frito-Lay div., Piano, Texas, of Pepsico Inc. was among a small group of businesses and organizations recognized by the Environmental Protection Agency and the Dept. of Energy for energy conservation. EPA and DOE conferred Partner-of-The-Year in The Frito-Lay div., Piano, Texas, of Pepsico Inc....
National organizations pull in big-name corporate sponsors like Frito-Lay, 3M, and Amtrak. That's a lesson the Make-A-Wish Foundation relied on when the organization's first national effort started this past June that stressed the average person coul National organizations pull in big-name corporate sponsors like Frito-Lay,...
NEW YORK & SEOUL, South Korea -- Hybrid Technologies Produced Lithium Smart Cars, R-Bikes and Solar Racer Find A New Home At Frito Lay's World Headquarters, Plano, Texas
Hybrid Technologies, Inc. (OTC BB: HYBT) www.hybridtechnologies.com is pleased to announce that pursuant to executive meetings at Frito Lay's world headquarters a preliminary joint marketing venture and principle acquisition of Hybrid Technologies' lithium vehicles has been approved by Frito Lay. Furthering Hybrid's ongoing corporate fleet sales and marketing initiatives,...
PURCHASE, N.Y. -- PepsiCo said Frito-Lay chairman and chief executive Al Bru has been named vice chairman of PepsiCo effective immediately, and will retire Feb. 1, 2005. He will continue to report to chairman and chief executive Steve Reinemund. Bru has been succeeded at Frito-Lay by Irene Rosenfeld, former president...
Soft drinks and snacks firm PepsiCo has appointed a former executive of food giant Kraft to run its Frito-Lay snacks business. The company said that Al Bru, current chairman and CEO of Frito-Lay and a 28-year veteran of the company, will retire on February 1, 2005. Bru, who has led...
Schawk, Inc. (NYSE: SGK), one of the world's leading providers of digital brand image management solutions to the consumer products packaging industry, announced today that it has been named Flexible Packaging Supplier of the Year by Frito-Lay, North America.
FRITO-LAY CEO TAPPED: PepsiCo Inc. has appointed Irene Rosenfeld chairman and chief executive officer of its Frito-Lay snack and food ... FRITO-LAY CEO TAPPED: PepsiCo Inc. has appointed Irene Rosenfeld chairman and chief executive officer of its Frito-Lay snack and food division. She...
Broadcast and cable network execs are banking on some new snack ad budgets early next year, when PEPSICO INC.'s Frito-Lay is expected to go national with Lay's Stax. The new potato-chip product, packed in a canister ala Pringles, should go national Broadcast and cable...
Intermec Technologies Corp. has been selected by Frito Lay and the PepsiCo Business Solutions Group PBSG to provide hand-held computers, mobile printers and related equipment ... Intermec Technologies Corp. has been selected by Frito Lay and the PepsiCo Business Solutions Group PBSG to provide...
Frito-Lay is critical to PepsiCo's overall growth strategy and financial success, as the snack giant accounts for one-third of PepsiCo's sales and more than 40 percent of the profit. Moreover, Frito-Lay is the undisputed snack food leader, holding a Frito-Lay is critical to PepsiCo's overall...
PepsiCo has announced a number of changes at some of its units. At Frito-Lay, Chairman/CEO Al Bru has been named a vice chairman of PepsiCo until he retires next February. He is succeeded at Frito Lay by Irene Rosenfeld, former president of...
PepsiCo has said it is to close four Frito-Lay facilities in order to consolidate its manufacturing network. The company's Frito-Lay North America snacks unit is undergoing a productivity program with a goal to increase existing capacity by over 10% through "process improvements, selective capacity boosts, and more robust systems to...
General Mills is wagering $94 million it can become a major player in the fast-growing salty snack aisle dominated by PepsiCo's Frito-Lay. General Mills is wagering $94 million it can become a major player in the fast-growing salty snack aisle dominated by PepsiCo's ...
With the fall TV shows under way, Frito-Lay is gearing up for prime couch-potato season with a batch of line extensions for seven of its top brands. With the fall TV shows under way, Frito-Lay is gearing up for prime couch-potato season with a...
Frito-Lay, the snack arm of US soft drinks and snack giant PepsiCo, has overtaken the better known drinks division to become the more profitable business. Although Frito-Lay generates only just over half of group turnover (1998: US$22.35bn (??21.2bn)), it contributes 65% of operating profits. While PepsiCo lags far behind arch...
Given the news every week about trucking capacity and driver shortages, pool distribution is the way to go, says Tim Egan, director of integrated logistics at refrigerated prepared foods and bakery products manufacturer Chef Solutions, Schaumburg, Given the news every week about trucking...
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