BNET Industries

Fulcrum Analytics

is in the Business Services Industry

Last Fiscal Year Sales:$11.4M
  • Private
  • US
Dow Jones Description

Fulcrum helps marketers achieve rapid and sustainable gains in marketing performance. Our database marketing solutions offer integrated database management, sophisticated analytics, and accelerated campaign management for clients with demanding CRM and marketing requirements. Our solutions are built on the simple premise that the barriers to rapid, compelling, and effective marketing need to be knocked down, so that marketers can concentrate on marketing. Most direct marketing initiatives suffer from decisions that are driven by an incomplete understanding of customers, slow execution cycles, and poor campaign measurement. Since 1993, Fulcrum has led the way in developing solutions that represent a significant evolution in the state of database marketing. Our Fulcrum Analytical Server enables the consolidation of data across all channels. Our analytical solutions are unmatched in their sophistication. And our campaign management capabilities promote rapid and iterative campaign cycles that are clearly measurable. The results we deliver are striking. Three of our clients saw combined incremental profits of over $100 million from their partnership with Fulcrum over the last year. And while it is bottom line results that really matter, we have also begun to receive industry recognition for our work, including the 2002 Gold Excellence award by NCDM and the Bronze Excellence award by the UK DMA.

Fulcrum's CEO
David King
Number of Employees 35
Contact Information

70 West 40th St

New York, New York 10018

www.fulcrumanal...

(212) 651-7000

NAICS Code Marketing Research and Public Opinion Polling: 541910

News & Analysis

fulcrum analytics - All News and Analysis

Decision Makers

Name (plus bio) Position
David King Fulcrum's CEO
Paul Swenson President of Fulcrum Warranty Solutions
Richard Vermillion Cto
Nathan Baldwin Senior Vice President, Client Services
Hongjie Wang Vice President of Customer Analytics
Jeffrey Davis Vice President, Technology
Tara Piazza Vice President, Customer Research and Operations
Scott Morrison Executive Vice President, Client Partner, Fulcrum Warranty Solutions

Organization Position Status
Fulcrum Analytics, Inc. Fulcrum's CEO Current
Wake Forest University B.A. Former

Organization Position Status
Fulcrum Analytics, Inc. President of Fulcrum Warranty Solutions Current
Aon Innovative Solutions, Inc. Chief Executive Officer Former
Aon Innovative Solutions, Inc. President Former

Richard Vermillion serves as Fulcrum's CTO, a position he has held since 1996. During this time, he has been the chief architect of Fulcrum's technology products, including PivETL(tm), eXclaim(tm), Fulcrum Analytical Server, and the company's state machine engine. Mr. Vermillion is an expert in developing standards-based, object-oriented software for customer management applications Before joining Fulcrum, Mr. Vermillion worked as a technical specialist in information security for McKinsey & Co. Mr. Vermillion holds a B.S.E. degree in Mechanical and Aerospace Engineering from Princeton University.

Organization Position Status
Fulcrum Analytics, Inc. Cto Current
Princeton University B.S.E. Degree In Mechanical and Aerospace Engineering Former

Nathan has managed the Client Services group at Fulcrum Analytics since 2004. Prior to his management role Nathan managed many large engagements while working at Fulcrum, including: Whirlpool, Blockbuster, Jenny Craig, Ford Motor Company, Tommy Hilfiger, and Clear Channel Internet Group. His specialized warranty background along with his knowledge of technology allows him to facilitate marketing initiatives on behalf of his clients. Nathan's areas of expertise are in general advertising, direct marketing, warranty optimization, campaign management and measurement. Before joining Fulcrum, Nathan worked for Ammirati Puris Lintas and Lowe Lintas Group. He graduated from the University of Florida with a Bachelor of Science in Advertising.

Organization Position Status
Fulcrum Analytics, Inc. Senior Vice President, Client Services Current
Fulcrum Analytics, Inc. Vice President of Client Services Former
University of Florida Bachelor of Science In Advertising Former

Organization Position Status
Fulcrum Analytics, Inc. Vice President of Customer Analytics Current
Virginia Polytechnic Institute and State University M.S. In Operations Research Former
Virginia Polytechnic Institute and State University B.S In Mathematics and Machine Learning Former

Organization Position Status
Fulcrum Analytics, Inc. Vice President, Technology Current
Connecticut, Inc. Property Manager Current
Servus Management Corporation Current
Central Connecticut State University BS In Management and Computer Science Former
Db Software, LLC Former
Georgia-Pacific Corporation Former
Central Connecticut State University Degree In Psychology Former

Organization Position Status
Fulcrum Analytics, Inc. Vice President, Customer Research and Operations Current
Advertising Research Foundation Former
Colgate University B.A. In Sociology Former

Organization Position Status
Fulcrum Analytics, Inc. Executive Vice President, Client Partner, Fulcrum Warranty Solutions Current
Widener University MBA In Marketing and Advanced Analytics Former
University of Miami B.S. Former
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