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- A Happy customer Can Sell It for You
- When a satisfied customer tells friends and business acquaintances how great your products and services are, you have an immediate "in" with those few prospects. With the growing list of promotional options available, it makes good sense to examine your alternatives carefully and complement or stretch your promotional dollars with...
- White papers 2003-01-01
- CEO Still Sets The Tone, Agenda Of Public Relations
- The recent spurt in terrorist strikes affected the lives of people drastically. Researches also indicate towards the changing role of CEOs post-attacks. But, experts suggest that not much has changed on the CEO front. The CEO continues to set the goals and agenda for competing in the global market. The...
- White papers 2003-01-01
- Low-Cost Steps To Keep Employees From Job Hunting
- Until few years ago, it was observed that people preferred sticking to one particular job for long. Now, the scenario has changed. Today, people switch over from one job to another as they change clothes. The employment rules have undergone significant changes. Today, having changed three-four jobs is not considered...
- White papers 2003-01-01
- Management Needs New Strategy to Protect Company's Assets
- Corporate mergers as well as friendly and unfriendly takeovers are reaching epidemic proportions and they are draining management's time and company resources. In the long run, many companies are exhausted by takeovers that provide a quick profit to purchasers, but leave the company devastated or divided. Hostile takeovers are battles...
- White papers 2003-01-01
- Public Relations…Execute the Basics, Positioning Will Follow
- Public relations is simply a matter of serving two masters - client management and the media. Basics include editorial treatment, fast response, well thought out/well executed press materials, being an editorial resource, thorough follow through, commonsense, enjoy your work and the people you work with. To maintain healthy public relation...
- White papers 2003-01-01
- M & M Managers Stifle Risk -- Taking - Trust - Respect - Success
- People are the one dynamic variable in the success or failure of an organization. They're the glue that educators, academic theoreticians and financial folks have been unable to quantify. People will make or break an organization. This is especially true in an entrepreneurial or start-up firm that is finding its...
- White papers 2003-01-01
- Why Media People Don't Sign Up for Trade Show Press Credentials Early
- The article discloses the fact that people still stuff them with dated and poorly written releases, data sheets and reprints of articles. Some people obviously have no idea of what constitutes news or how media people really work. Instead, let's focus on the pre-show stalking of members of the media. To...
- White papers 2003-01-01
- The New PR Challenges for Business
- Whether it was the financial maneuverings of Enron, Anderson, and Tyco; the tortured merger battle of HP/Compaq or airline management's tin cup of poverty -- being the head of a publicly held company has lost its glamour. The press has taken a new and more aggressive look at the value...
- White papers 2003-01-01
- Clients Have Responsibilities in PR Program's Success
- The agency's main job is to increase the client's visibility in the marketplace or to create new market opportunities. That job can't be done alone. Unfortunately, clients often think their only responsibility is to hire the agency and then sit back and watch the PR people "do their thing." This...
- White papers 2003-01-01
- A Winning Public Relations Game Plan
- There are only three ways a public relations effort can impact behavior: create opinion where it doesn't exist, reinforce existing opinion, or change that opinion. While behavior is the goal, and a host of communication tactics are the tools, our strategy is the leverage provided by public opinion. Public relations...
- White papers 2003-01-01
- The Sales Presentation...The Bottom Line Is Selling
- Selling is hard work, even in the virtual world of the Internet. It requires strong motivation, personal pride, perseverance, flexibility, energy, discipline, and focus. Above all, it requires communicating and being able to read/understand the prospects' attitudes and needs, whether they are real or perceived. A successful selling situation -...
- White papers 2009-01-01
Additional Resources
- Focus on making you your career
- G.A. "Andy" Marken, president of Marken Communications, works on dispelling the notion of moving up the executive ladder. The following information is from his paper entitled, "A New Approach to Moving Up the Corporate Ladder." "Someone stole the ladder," writes Marken, "while organizations are struggling to survive in fiercely...
- Research articles 2002-09-01
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