Reebok International Ltd.

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game and reebok international ltd. - All News and Analysis

• Indianapolis-Based Reebok Division Prints NFL Championship Gear during Games.

  - 2004-01-18

  By J.K. Wall, The Indianapolis Star Knight Ridder/Tribune Business News By J.K. Wall, The Indianapolis Star Knight Ridder/Tribune Business News

  Tags: game, NFL, Reebok International Ltd.

• SHE GOT GAME; DADA'S LAVETTA WILLIS TALKS ABOUT WHAT IT'S LIKE TO PLAY AGAINST THE BIG BOYS.(Dada Footwear)

  - 2003-06-09

  For Lavetta Willis, challenging the status quo is a way of life. As president and CEO of Dada Footwear and its parent, LL International Shoe Company, Willis has transformed what was once simply a hip, urban clothing brand into a bona fide contender in...

  Tags: adidas AG, brand, Branding, game, MARKETING, performance, Reebok International Ltd., women

• THEY GOT GAME; PUMA, REEBOK AND JORDAN BASHES DREW SOME OF THE BIGGEST NAMES IN MUSIC AND FILM.(Brief Article)

  - 2002-02-10

  Athletic footwear firms Puma, Reebok and Jordan took to different New York spots last month to showcase either a new retail concept or product. On Jan. 16, guests such as model Christy Turlington browsed through the latest Puma shoes, apparel and bag Athletic footwear firms Puma,...

  Tags: game, Reebok International Ltd.

• ATHLETIC VENDORS WON'T MAKE PLAY FOR SUPER BOWL NIKE'S AIR JORDAN WILL BE ONLY FOOTWEAR FIRM TO ADVERTISE ON GAME DAY; REEBOK WILL LAUNCH LIMITED-EDITION SHOE.(Brief Article)

  - 2002-01-28

  NEW YORK -- Major athletic footwear companies will remain on the sidelines during this year's Super Bowl TV advertising scrimmage on Feb. 3. NEW YORK -- Major athletic footwear companies will remain on the sidelines during this year's Super...

  Tags: game, Nike Inc., Reebok International Ltd.

• Rivals.com Hosts 27th Annual Reebok Capital Classic Site, Top Prep Basketball Players Featured in D.C. All Star Game

  - 2000-04-04

  Business/Technology Editors, Sports Editors

  Tags: game, Reebok International Ltd.

• THE GAMES WE PLAYED; FROM DRAMATIC COMPANY RESTRUCTURINGS TO A BOOMING INTERNET, THE INDUSTRY EXPERIENCED RADICAL CHANGES IN 1999. AN INSIDER'S LOOK AT THOSE MAKING HEADLINES OVER THE PAST 12 MONTHS.

  - 1999-12-27

  NEW YORK -- As the final year in the 20th century, 1999 was not expected to be "just another year." It wasn't. The past 12 months proved to be momentous in many ways, as the industry evolved and prepared itself to prosper in the...

  Tags: Athlete, brand, Branding, CEO, e-business, E-business/E-commerce, game, INTERNET, Macy, MARKETING, Nike Inc., Payless ShoeSource Inc., Reebok International Ltd., Retail, Strategy

• REEBOK FLEXES TECHNICAL MUSCLES:`BREAKOUT' ADS TELL US TO AVOID SHELL GAMES

  - 1998-06-01

  BOSTON -- Responding in part to the public backlash against professional sports stars and the market's slowdown in sales of signature shoes, Reebok International Ltd. has created a different hero in its new ad campaign: proprietary technology. BOSTON -- Responding in part to the public backlash...

  Tags: game, Reebok International Ltd.

• Reebok game to play Polo.(acquires Ralph Lauren footwear license)

  - 1996-04-15

  Reebok International acquired the Ralph Lauren Footwear license in Apr 1996. Reebok's Rockport subsidiary will manage the company and introduce a new Polo Sport athletic footwear product line. There may be endorsements by athletes at a later time. The menReebok International acquired the Ralph Lauren Footwear license in Apr 1996....

  Tags: game, Reebok International Ltd.