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- Sony at the controls at Super Bowl. (Promotion).(Brief Article)
- While the main game was the Super Bowl, Sony Computer Entertainment of America wanted to make sure couch potatoes didn't overlook its pigskin playoff. In conjunction with its in-house sports game developer 989 Sports, Sony hosted a "Game ...
- Research articles 2002-02-04
- CBS eyes a $170 million Sunday: that's not counting Viacom cable-net tie-in programs.(Super Bowl XXXVIII)
- The hoopla surrounding the Super Bowl is going to get even bigger, if you can believe it. CBS and its co-owned Viacom networks are planning more game-related coverage then ever before. Just for starters, Jim Nantz, host of CBS's NFL Today, has...
- Research articles 2003-11-03
- Tech, telecom companies use event to show off new services.(News)(Column)
- Byline: Andrew Dietderich From startups to multibillion-dollar corporations, technology and telecommunications companies plan to use the Super Bowl to showcase and improve services. And perhaps no group of companies claim to be more ready for th Byline: Andrew Dietderich ...
- Research articles 2006-01-30
- NBC bowls over competition: close game keeps NBC advertisers happy, helps give NBC 14 of top 15 prime time shows for week.(football, Super Bowl XXXII)(Brief Article)
- NBC scored huge but not record-breaking numbers for Super Bowl XXXII. The game (which aired Jan. 25 from 6:30 to 10 p.m.) averaged a 44.5 rating/67 share, according to Nielsen Media Research. The game had a 3% higher rating than Fox's...
- Research articles 1998-02-02
- AT&T Wireless, Qualcomm plan Super Bowl pushes. (News).
- The yearly advertising extravaganza at the end of January, which also happens to include a football game, looks to be lacking depth from wireless advertising this year as only a handful of wireless companies are planning on making a promotional spl The yearly advertising...
- Research articles 2003-01-20
- No Gain.
- The Super Bowl, the biggest advertising event of the year, is commanding less than a super price, showing signs of flattening in the price tag for the average commercial in the game. With inventory still unsold, advertisers are in a position to negot The Super Bowl,...
- Research articles 2001-01-29
- Affiliates Go Deep for Super Bowl.
- By Michael Malone WISH Indianapolis and WBBM Chicago cater to fans' cravings The Bears and Colts won't be the only teams in the spotlight this weekend. News crews from CBS affiliates WBBM Chicago and WISH ...
- Research articles 2007-01-29
- The Cadillac of spectacle; Leo Burnett's opus for GM brand gets Super Bowl debut; J. Walter Thompson ad to spotlight Ford hybrid sport-utility.(News)
- Byline: Tom Henderson If blockbuster, eye-popping ads during the Super Bowl have become as big or bigger than the game itself - and many would argue that they have - then we can already name a winner. Forget Pittsburgh. Forget Seattle. Drum...
- Research articles 2006-01-30
- Advertisers punt on Super Bowl; Monster.com, HotJobs.com are suiting up for the Big game; Other firms opt for more airtime during Winter Olympics.(Brief Article)
- Perennial Super Bowl advertisers and online recruiting rivals Monster.com and HotJobs.com plan to run spots during this year's telecast on Feb. 3, but as many as three of the five b-to-b companies that advertised during last year's game may stay on t Perennial Super Bowl advertisers...
- Research articles 2002-01-14
- Successive HD Sundays.
- ABC plans high-def broadcasts of Super Bowl, NHL all-star game, keeps Panasonic truck on the move ABC is planning two high-profile, high-definition sports broadcasts in a row--the Super Bowl on Jan. 30 and the National Hockey League all-star ...
- Research articles 2000-01-24
- Super bowl runneth over. (Advertising).(Brief Article)
- Stephen McClellan Spots in next January's Super Bowl are selling out at a record pace, and for record dollars. Roughly three-quarters of the ads in the ABC game are spoken for. Sources say it will be 80% sold by July 4, ...
- Research articles 2002-06-24
- EyeVision is an eye opener.(new instant replay system developed by The Revolution Co.)(Brief Article)
- Animation technology makes another lopsided Super Bowl suddenly interesting The Baltimore Ravens' 34-7 romp over the New York Giants provided the almost traditional Super Bowl mismatch. So it was CBS' new EyeVision technology that took center Animation technology...
- Research articles 2001-02-05
- For women only.(Brief Article)
- Few cable nets will bother with guys on Super Bowl Sunday Cable will become conspicuously feminine on Jan. 28, the date of CBS' Super Bowl XXXV broadcast and one of the most testosterone-driven days in television. Traditionally, cable networks ...
- Research articles 2001-01-15
- A Super Bowl, considering: At $2M per spot, Fox ad sales on par with CBS's last year, before the recession. (Top of the Week).(Brief Article)
- Fox is raking in close to $2 million per 30-second spot for units in the Super Bowl, says Jon Nesvig, head of sales for the network. That average pricing level, if maintained, would put the network in line with where CBS ended up last year. ...
- Research articles 2002-01-21
- How to move thousands? Here's the game plan.(News)
- Byline: Jennette Smith Organizers are working on the last pieces of the logistics puzzle that comes with hosting the biggest sporting event of the year. As Super Bowl XL's arrival in downtown Detroit approaches, details for private jets, limousi Byline: Jennette...
- Research articles 2005-11-28
- HDTV battlefield: cable, DBS, broadcasters all have stakes.
- Not since the early clays of cable TV, when programming consisted entirely of channels retransmitted from local broadcasters, have operators relied on broadcast programming content to lure new customers. But with CBS broadcasting this Sunday's Not since the early...
- Research articles 2004-01-26
- Game is good for ABC, advertisers: but could the super bowl have been used smarter for program promotion? (TV Buyer).(while ABC generated strong ratings for the Super Bowl, some question how it promoted its schedule)
- All things considered, say media executives, both ABC and its ad clients got good results from the Super Bowl, a one-sided affair that managed to hold its audience anyway probably because the winning Tampa Bay Buccaneers were underdogs going in. Bu All things considered,...
- Research articles 2003-02-03
- Nike, Fila 'line' backers in Super Bowl ad game.(Fila Sports Inc.)
- Nike Inc and Fila Sports Inc with both advertise during the television broadcast of the Super Bowl football game Sunday Jan 26, 1997. Fila has never advertised during a Super Bowl before, and plans to launch its campaign for the Stack II Jerry Stackhouse Nike Inc and Fila Sports Inc...
- Research articles 1997-01-20
- Perks, exposure pay for game.
- Byline: Marti Benedetti Detroit area companies sponsoring the Detroit Super Bowl XL Host Committee receive a generous package of perks to help them celebrate the big event. Sponsor packages typically include Super Bowl XL tickets, admission to Byline: Marti...
- Research articles 2006-01-30
- MCD'S TO GET BACK IN THE GAME WITH SUPER BOWL ADS: FAST-FOOD GIANT ALSO HAS PLANS FOR OSCAR NIGHT.
- The world's largest restaurant chain is headed back to big-time media events. After a short hiatus from such premier advertising vehicles as the Super Bowl, Oak Brook-based McDonald's Corp. will stage a comeback next year. It's even eyeing the Ac The world's...
- Research articles 1999-08-02
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