Resources

12 Resources for

game players

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The Xbox Dream "It's Good to Play Together": The launch of the Xbox in Europe in early 2002 saw the entry of Microsoft to the highly competitive game consoles market. This case study looks at the story of the Xbox, the challenges it faced when it entered the market, and the strategy used by Microsoft to make its...; Tags: Game players, Games, Branding, console, game console, Microsoft Xbox, brand image, Europe, game, brand, strategy, Microsoft Corp.; Case studies
Great Intrapreneurs in Business History: These five products have one thing in common: Each started out as an idea hatched by a mid-level employee — and ended up changing a company or revolutionizing an industry. Post-it Notes Intrapreneurs: Spencer Silver and Art Fry...; Tags: Game players, Games, Programming languages, Jake Swearingen, 3M Co., James Gosling, Nintendo Co. Ltd., Sony Corp., Sony Playstation, Sony Computer Entertainment Inc., Scott McNealy, game console, Sun Microsystems Inc., console, programmer, game, Java, programming language; Articles 2008-04-10
The Secret to Selling Your Big Idea: You've got a brainstorm. It's bold, it's brilliant — and it might even make you rich. Learn how the pros transform great insights into big career breakthroughs.Every great product or service started out as just a sparkle in someone's eye. Whether you want to invent the next must-have technology or...; Tags: Idea, Game Players, Games, Professional Development, Corporate Communications, Consumer Electronics, Personal Technology, Career, Marketing, Andrew Mager; Articles 2008-02-19
What the Xbox Tells Us About Market Competition: Academics are increasingly studying strategy and competition in markets dominated by "platforms." What's a platform? They are products created to be platforms on top of which other companies can sell products and services. Cell phones are a platform -- they provided a multi-billion business for ring...; Tags: Game players, Games, Sean Silverthorne, Microsoft Xbox; Blog posts 2008-01-04
Daily Dispatch: Backdating Conviction, Apple, Microsoft, and Fidelity: Gregory Reyes became the first CEO convicted of criminal charges related to stock option backdating. The former CEO of Brocade Communications Systems was found guilty on all10 charges and faces up to 20 years in jail. Reyes's case sets a precedent not only for backdating-related convictions, but also...; Tags: Desktops, Game players, Lori Deschene, Gregory Reyes, Apple iMac, Fidelity Investments, Microsoft Corp., Apple Inc.; Blog posts 2007-08-07

Transitions at Microsoft Offer a Glimpse of the Future: Next year, Bill Gates is planning to reduce his role at Microsoft in order to step up his efforts to give away $33 billion through the Bill and Melinda Gates Foundation. The New York Times today runs an interview with the Microsoft chairman as well as commentary about the upcoming...; Tags: PRODUCTIVITY, Game players, Strategy, Jessica Stillman, Bill Gates, Microsoft Corp.; Blog posts 2007-07-30
Video: Nurturing New Ideas: According to recent research, companies that foster innovation grow 5.8 percent faster. As a manager and leader, it's your job to nurture that creativity and welcome new ideas, no matter where they come from. It's not only critical for the growth of your company but for the satisfaction of your...; Tags: Games, Leadership, BNET staff; Blog posts 2007-06-28
Five Successful Idea-Sales that Made Careers: Inside the sales strategies that launched the Xbox, the first reality-TV show, and Enron’s big swindle. Microsoft Xbox: Beating Sony at Its Own Game The Product: Electronic gaming platform The Genius: Game Programmer Seamus Blackley The...; Tags: Game players, Games, TV & Home Theater, TVs, Geoffrey James, MTV, MSN TV, Microsoft Xbox, network television, Sony Corp., sales strategy, game, TV, revenue, set-top box, set-top, Microsoft Corp., career, video game, network, console, entertainment, advertisement, cable, industry; Articles 2007-03-19
A Year to Launch Date: Microsoft Plots Global Rollout of Xbox 360: The release of any new computer gaming system carries with it a huge number of logistical challenges. But for the launch of its long-awaited Xbox 360, Microsoft Corp. seemed determined to make things even more difficult than usual. Tight coordination of all supply chain partners would be required. But first,...; Tags: Game players, Keller International Publishing, computer game, Microsoft Xbox, Microsoft Xbox 360, logistics, Microsoft Corp., supply chain, console; Case studies 2006-03-01
Convergence - Making Sense of the New Landscape: Not so long ago, if one wanted to introduce a new product or brand into the marketplace, one could almost guarantee to reach 90% of Australia's population by doing a Sunday Night "Road block" - that is, advertise at the same time on Channel 7, 9 and 10 during the...; Tags: DVD, movie, Internet, brand; White papers 2005-08-26
Grid to Revolutionize Video Gaming Industry?: IBM Corp. (Quote, Chart) and Shepherdstown, W.V.-based Butterfly.net Inc. are aiming to revolutionize online video gaming by moving it to a grid, which can support any connected device, from PCs and handhelds to dedicated video game consoles. This article focuses on the advent of grid computing in the online gaming...; Tags: Games, Game players, Jupitermedia Corp., video game, video game console, grid computing, online video, online game, game console, console, handheld, video, game, industry, PC; White papers 2002-05-09
Internet Gaming: Demystifying the Attraction: Internet gaming is one of the hottest growing markets in the world. Among today's hundreds/thousands of game titles for personal computers lies, the even older (perhaps even larger) isolated market for game consoles played on consumer televisions. With the advent of widely available broadband Internet connectivity along with recent game...; Tags: Games, Game players, game console, console, game, broadband Internet, Ethernet, Internet, merger, broadband, industry, PC, computer; White papers 2002-01-23

Additional Resources

Online Computer Gaming: A Comparison of Adolescent and Adult Gamers: Despite the growing popularity of online game playing, there have been no surveys comparing adolescent and adult players. Therefore, an online questionnaire survey was used to examine various factors of online computer game players who played the most popular online game Everquest. The survey examined basic demographic information, playing frequency,...; Tags: Games, Marketing research, computer game, online game, survey, game, computer; White papers 2004-01-10
Micro-Foundations of Congestion and Pricing: A Game Theory Perspective: This paper develops congestion theory and congestion pricing theory from its micro-foundations, the interaction of two or more vehicles. Using game theory, with a two-player game it is shown that the emergence of congestion depends on the players' relative valuations of early arrival, late arrival, and journey delay. Congestion pricing...; Tags: Games, University of Minnesota, congestion, theory, pricing strategy, game, valuation, analysis; White papers 2004-07-26
Openmosix for the Creation of Low-Latency, High-Efficiency Game Clusters: This paper describes about increasing usage of online gaming using various kind of software. Among them is ID software's Quake III or Sony's EverQuest, popular online gaming sites which reports more than 10 million players. These games are structured in a strictly client-server style, where the client is the game...; Tags: Games, online game, game, client-server, console, environment, PC, server, software; White papers 2002-11-28
Hiding and Revealing in Online Poker Games: Poker is largely a game of social and psychological information. However, online card room interfaces do not support the subtle communication between players that is integral to the psychological aspect of the game, making the games less authentic and less enjoyable than they could be. The paper explores how card...; Tags: Games, Massachusetts Institute of Technology, game; White papers 2004-08-25
Games Design for the Teaching of Artificial Intelligence: The game format selected is based on a war strategy game, with clearly defined goals. The mechanics of the game consist of moving fighting units around a landscape which can influence the ability of the units to move at speed and to fight. The use of obstacles embedded into the...; Tags: Games, game, artificial intelligence, strategy; White papers 2003-07-11
The Effect of Billboards Within the Gaming Environment: Players from all demographic groups are spending more and more of their leisure time playing multiplayer online games. As such, the gaming environment may be a more suitable vehicle to reach target markets. This study assessed whether advertising in the form of embedded billboards has an impact on the online...; Tags: Games, University of London, billboard, game, brand, advertisement, environment; White papers
Exploration Games - A Formal Foundation for UML Design Tools: This paper extends the two-player games as used in verification to exploration games to fill this gap. An exploration game can be specified on the basis of a model which contains informally defined conditions as it is often the case with UML models. During a play the game may be...; Tags: Games, UML, game; White papers
Hostile Takeovers: A Primer for the Decision-Maker: This paper introduces the reader to the dynamics of the hostile takeover setting, and characterizes the decision problem as a "game." In this context, it is necessary to understand other players and their modes of thought, defensive tactics, and rules (laws and court precedents) by which players compete. The survey...; Tags: Social Science Electronic Publishing Inc., survey, analysis, game; White papers 2000-01-01