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- In-Game Advertising Moves to Playstation 3, But What Works?
- Sony announced today that they'll open up the Playstation 3 for in-game advertising. From the AdWeek article: Sony is opening up its PlayStation 3 platform to allow brands to advertise on the medium. The deal could be worth $100 million over three years to Sony Computer Entertainment America, Foster...
- Blog posts 2008-06-05
- IGA Scores More In-Game Advertising for Sims 3
- Selling virtual space in video games has been a dream for years now, even if sometimes the reaction from gamers themselves is less than stellar. But agency IGA seems to have cracked the code, scoring two deals within the last two weeks during a time when many agencies are worried...
- Blog posts 2008-10-07
- Obama Using In-Game Advertising
- In another sign that in-game advertising has come of age, the Obama campaign has placed ads urging early voting inside the video game Burnout Paradise. The game, a popular racing title for the XBox 360, has been featuring billboards for the Democratic nominee while players race each other online. ...
- Blog posts 2008-10-14
Additional Resources
- Databank games and toys: Bionicle Web chronicle.(Lego action figures)(Brief Article)
- Action figures that inhabit a futuristic island nation helped catapult Lego ahead of all other toy retailers who purchased online advertising in June. Supporting its e-commerce site, online games and new Bionicle action products with 40.8 million imp Action figures that inhabit a futuristic island nation...
- Research articles 2001-08-13
- YouTube to sell games and music in Europe
- YouTube will start selling games and music in Europe "soon", Google's director of video partnerships in EMEA, Patrick Walker, tells StrategyEye. YouTube introduced 'click-to-buy' links below music and games clips in the US last month, in partnership with EMI, Universal and Electronic Arts, and is now working to expand...
- Articles 2008-11-21
- Mashable's Weekly Internet and Social Media Events Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
- News items 2009-08-24
- Online advertising up 18.5% as traditional media struggles
- The online advertising market has recorded growth of 18.5% during the most recent financial year, according to new data from the Interactive Advertising Bureau of Australia. The announcement comes as PricewaterhouseCoopers claims the whole $25.5 billion advertising industry will only see growth of about 3.8% until 2013, and warns that...
- News items 2009-08-09
- SONY ONLINE OFFERS NEW AD OPTIONS: MORE PAY-FOR-PLAY GAMES ALSO PART OF DRIVE TO INCREASE REVENUE
- In an effort to increase revenue, Sony Online Entertainment this week begins offering marketers new advertising models and adding more pay-per-play games. In an effort to increase revenue, Sony Online Entertainment this week begins offering marketers new advertising models and adding more pay-per-play games.
- Research articles 1998-09-21
- Daktronics: Spotlight on Advertising
- In today's market, the advertising industry is adapting to new business models and broadening its offerings. Traditional advertising agencies are accustomed to mass media advertising. Digital advertising represents a new paradigm as advertising is customized for each consumer. Though mass advertising will not disappear, the trend will be to consumer-centric...
- External links 2009-08-02
- Media's Advertising Rebound: Real Growth or Just Climbing Out of a Hole?
- Some analysts are reversing their downbeat media forecasts from earlier in the year on the likelihood that 2010 advertising revenues and earnings will surprise on the upside. But it is a little too early to break out the champagne. New ad campaigns from beleaguered auto manufacturers such...
- Blog posts 2009-10-22
- Visa renews Olympic Games sponsorship to 2020
- Visa has announced that it will extend its Olympic Games sponsorship for the next eight years. The credit giant will retain the rights it has enjoyed since 1986 (12 Olympic Games), remaining the exclusive payment services sponsor and the only card accepted at the four Olympic Games that follow London...
- News items 2009-10-29
- Advertising Roundup -- 80 Laid Off at Starcom; 26 Laid Off at Ogilvy; Lamar Debt Makes Hedge Fund Rich; More ...
- Layoffs at Starcom -- Chicago's Starcom MediaVest laid off 80 staffers yesterday, AgencySpy has learned. A Starcom representative confirmed the cuts today, stating that the current economic climate is to blame. [Source: AgencySpy] 26 laid off at Ogilvy Group UK -- The role of Bo Hellberg, the...
- Blog posts 2009-01-23
- Vindigo to Expand Distribution for RealNetworks' Mobile Games Catalog
- SAN FRANCISCO -- Vindigo formerly Zingy, leading publisher and distributor of mobile applications, games and advertising solutions, has struck a deal with RealNetworks([R]), digital entertainment leader and top ten mobile games publisher, to distribute Real's catalog of casual mobile games to specific mobile operators in North and South America. Vindigo...
- Research articles 2007-10-25
- NBC Universal and appssavvy Form Strategic Social Media Application Advertising Partnership
- NBC Universal and appssavvy ( www.appssavvy.com ), a direct sales team for social media applications, today announced a strategic advertising partnership. Under the agreement, appssavvy is the exclusive advertising sales team for the NBC News iCue social media application launching to Facebook this month. NBC News' iCue ( www.icue.com...
- Research articles 2008-10-01
- How to Use Advertising Specialties and Premiums in Direct Marketing
- The article says that incentives work. They work to get results to ones direct mail, space ad, exhibit stand at a trade show, off a television commercial - in the hands of ones sales reps. Advertising specialties have some characteristics like: They are useful ideas for the office or home,...
- White papers 2003-01-01
- Greystripe Raises $2M in Funding From GE/NBC Universal
- Greystripe, a mobile advertising network that distributes ad-supported games and applications, said it secured $2 million in funding from the Peacock Equity Fund, a joint venture fund co-founded by GE and its NBC Universal unit, ending a Series C funding round. The funding and a new strategic partnership with NBC...
- News items 2009-09-02
- Boston's FleetCenter to Use 'Ring of Light' System for Full-Motion Advertising.
- By Chris Reidy, The Boston Globe Knight Ridder/Tribune Business News Aug. 24--The FleetCenter said yesterday it is installing an indoor "ring of light" video-display system capable of showing animated messages and full-motion ads to fans during breaks in Bruins hockey games...
- Research articles 2002-08-24
- Late News.(advertising news briefs)(Brief Article)
- Olympics advertisers rap NBC's make-good plan [new york] NBC's steep ratings slide for the Sydney Summer Olympic Games, and its subsequent make-good policy, has advertisers displeased. NBC had said all advertisers would be offered make-goods within the Games broadcast, and added a minute of...
- Research articles 2000-10-09
- Haggar pitches new advertising campaign to women
- DALLAS -- Last fall, Haggar Clothing pitched its ads for slacks and shirts to men too lazy to get up for a beer during World Series commercials. This time, the firm will hawk its men's wear to a more sophisticated shopping crowd -- women. The 71-year-old Dallas company...
- Research articles 1997-10-09
- Obama buys 5 million in Olympic ads: report
- WASHINGTON AFP — Democratic White House hopeful Barack Obama's campaign has bought five million dollars in advertisements to run on US television during the Olympic Games, an industry magazine said Thursday. The ads will appear on the NBC network and its affiliated stations which are to broadcast the Olympic...
- Research articles 2008-07-24
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