BNET Industries
Last Fiscal Year Sales:$3.7B
- Private
- US
Dow Jones Description
Mfr, Distr & Marketer of Footwear & Athletic Apparel
Number of Employees 9,102
Contact Information
1895 JW Foster Blvd
PO Box 1060
Canton, Massachusetts 02021-1099
1 800 934 3566
Peer Companies
NAICS Code Sporting and Athletic Goods Manufacturing: 339920
Recent Events
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Seamstress Fined $5.7 Million for Insider Trading
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Croatian seamstress ordered to pay $5.7 million
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Reebok-CCM Hockey: Ice, Innovation, Image
News & Analysis
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games and marketing and reebok international ltd. - All News and Analysis
POWER PLAYS; THE SCOOP ON KEY ALL-STAR SHOES.(Athletic shoe industry marketing their products)(Brief Article)
- 2006-02-13
Converse The shoe: Wade The star: Dwyane Wade, Miami Heat Retail debut: Feb. 1 The stats: $175. The two-pack from Converse features two limited-edition shoes: the Wade, in a special All-Star colorway (above...
THE FASHION OLYMPICS; FOR THE FIRST TIME, ATHLETIC VENDORS ARE TARGETING STYLISH CONSUMERS WITH LIFESTYLE FOOTWEAR INSPIRED BY THE SUMMER GAMES.
- 2004-06-14
Byline: Jennifer Carofano The Olympics have always been the ultimate showcase for athletic performance. For the big footwear brands, this global sporting extravaganza has traditionally served as a dramatic backdrop to highlight the best new technologies and constructions designed to make athletes...
PLAYING THE GAME: ENDORSEMENTS MOVING BEYOND THE PRO ATHLETE.(athletic shoe industry endorsements)
- 2002-10-21
NEW YORK -- Sports stars aren't paying off like they once did. While many athletic footwear makers still use high-powered, big-bucks endorsements as the foundation of their marketing efforts, the heady days of the past two decades, when brands...
THEY'VE GOT FASHION GAME; NO LONGER SOLELY RELYING ON ENDORSEMENT DEALS, PRO BASKETBALL PLAYERS ARE CREATING THEIR OWN APPAREL LINES. CAN THEY TURN A PROFIT LIKE HIP-HOP PERSONALITIES HAVE, OR WILL THEY DROP THE BALL?
- 2001-02-09
He's 6-foot-11 with the speed of a gazelle. He has a sinewy body, yet he is one of pro basketball's leading rebounders. He can lead the fast break just like his idol, Earvin "Magic" Johnson, and still put up more than 22 points a night. ...
Post-Pumas Ready To Pounce on Carter
- 2000-07-03
With a decision imminent in arbitration between Puma and National Basketball Association poster child du jour Vince Carter, sneaker brands are already lining up to snare the rights to the NBA's most marketable player outside of Kobe Bryant. The three brands in pursuit of Carter are Nike, And 1 and...
New rules for playing the licensing game; brands and sports leagues seek new products for their logos.
- 1996-02-05
Active apparel firms are expanding their licensed products offerings into different areas, including toys, computer-related products and other hard goods. Reebok plans to introduce such varied products as volleyballs, watches and eyewear. The National Basketball Association offers home furnishings for young children, such as wastepaper baskets, basketball lamps and even...
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