Regular readers of this blog know that I'm critical of marketing groups that don't pull their weight. I thought it would be interesting to share a recent, real-life experience that, for me, illustrates exactly how absurd some marketing organizations can get. First some background. As...
World's Most Clueless Marketing Group?Gartner PRWhile I wholeheartedly agree with your fundamental premise that Gartner PR is not a top-notch organization, I need to correct a few errors and faulty conclusions in your piece.First, it is far from accurate to claim "the primary way to establish this all-important credibility is...