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- How to Gather Competitive Research
- How to Gather Competitive ResearchVery good introduction to the subjectJane does a really good introduction to the subject. After reading this you will not be "the" expert, but will not a great deal to begin your search in a legal and ethical way.Congratulations!!Best regards,Lic Adrian AlvarezFounding Partner Midas ConsultingYour Competitive...
- Discussion threads 2007-04-03
Additional Resources
- How to Gather Competitive Research
- To formulate an effective corporate strategy, it's essential to understand two basic questions: What is your company doing, and what are your competitors doing? Establish the Strategic Problem Goal: Define your question before you begin the search for answers. Developing a competitive strategy...
- Articles 2007-03-28
- Case Study: Bain Looks Inside a Japanese Automaker
- How do the pros gather competitive research? Follow along as some of the industry's best corporate sleuths track down the information their client needs to compete. Month One: Getting to Know the Client Gottfredson and company embarked on their three-month investigation, but before turning to the...
- Articles 2007-04-02
- How to Gather Competitive Research
- To formulate an effective corporate strategy, it's essential to understand two basic questions: What is your company doing, and what are your competitors doing?
- Articles 2007-03-28
- Using Your Web Site to Gather Consumer Data
- If your business has a Web site, you can collect very useful data on consumers—either directly, by asking them for information, or indirectly, by analyzing their behavior while on your site. If you treat consumers fairly, respect their privacy, and analyze the resulting data properly, you can use your findings...
- Articles 2007-04-20
- Geothermal industry set to â??gather steamâ?? across Europe
- Tuesday 27 October 2009 The geothermal industry is set to "gather steam" in the coming years to reach installed capacity of around 4,000MW in 2016, a sector analyst has claimed. Market research firm Frost & Sullivan has today (October 27 2009) published a study saying that governments' support is boosting...
- News items 2009-10-28
- Profiling Your Competitors
- Profiling Your CompetitorsInvisible CompetitionYou might also want to read Ken Fox's article in the September-October 2006 issue of "Competitive Intelligence" magazine (page 41), the official publication of SCIP, entitled" "Invisible Competition: Think Differently."Mystery shopping and strategic planningSmall businesses can benefit from this, as they often can be more responsive than...
- Discussion threads 2007-03-08
- General Motors outlines Buick, Cadillac, Chevrolet, and GMC Launches
- DETROIT, Mich. ??? A revitalized General Motors reintroduced itself today with an array of all-new cars, crossovers and trucks debuting now through 2011. GM also made a historic announcement: When the Chevrolet Volt extended-range electric vehicle rolls off the assembly line late next year, it will be the first mass-production...
- News items 2009-08-11
- The Competitive Imperative of Learning
- Most managers believe that relentless execution--the efficient, timely production and delivery of offerings--is vital to corporate performance. Execution-as-efficiency is important. But focusing too narrowly on it can prevent your company from adapting effectively to change. ...
- Articles 2008-07-18
- Profiling Your Competitors
- To pull ahead of your business competitors, you need to build a detailed profile of their strengths, weaknesses, and relationships with customers. With that information, you can compare the performance of your business with that of your main competitors, measuring factors that are important to quality of service, and use...
- Articles 2007-02-28
- Prospecting Online
- Industry research on buying patterns indicates that more than three-quarters of consumers are willing to provide personal information online, compared to 46% by mail and 45% through other marketing media. As well as providing valuable prospecting data, the Web allows you to study the buying process more closely in order...
- Articles 2007-11-30
- Collaborating With Customers in Product Development
- To some, "new product development" means inventing something new. In reality, though, most new products are modifications of existing products or ideas. Sometimes, adding an element of service onto an existing product is also referred to as new product development.The power of new product development lies in the potential for...
- Articles 2007-10-10
- ConocoPhillips Q2 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Your first question comes from Neil McMahon with Sanford Bernstein. Neil McMahon - Sanford Bernstein Hi, guys. Just wanted to run over a number of questions. The first is really on your refining number you mentioned that you were capturing more of the crack this...
- Earnings calls 2007-07-25
- Using Networked Marketing Tools
- Networked marketing tools enable you to improve your performance in areas such as sales force management, communications, fulfillment, billing, service, and support. They can provide all the information you need to understand customers' preferences, needs, and interests. They offer a cost-effective method of converting prospects into profitable customers and make...
- Articles 2007-12-07
- ADC Telecommunications, Inc. F4Q07 (Qtr End 10/31/07) Earnings Call Transcript
- Question-and-Answer SessionOperator [Operator Instructions]. And your first question is from Simon Leopold of Morgan Keegan. Simon Leopold - Morgan Keegan & Co. Thanks, I wanted to get in a couple of clarifications first, one is just trying to come up with the pro forma earnings number...
- Earnings calls 2007-12-12
- Rules of Innovation From a Wal-Mart Pro
- A Wal-Mart manager shares four crucial steps for launching new projects within a big corporation. 1. Exploit Your Company’s Competitive Advantages “You really need to know how...
- Articles 2008-04-10
- No Flex Please, We're British
- An overwhelming majority of employees want the option to work flexibly. But just 22 per cent of UK companies extend the offer to all employees, according to a research paper by Avaya entitled 'Flexible Working in Europe and Russia'. Even so, British employers are better than their...
- Blog posts 2008-06-10
- Best-in-Class Companies Find New Pathways to Sales Productivity
- Newly released research by Aberdeen Group, a Harte-Hanks company (NYSE: HHS), reveals that as the advent of new customer-facing technologies such as social media platforms change the way consumers gather information about a particular company's products or services, sales representatives are challenged to sell to a customer base that better...
- Research articles 2008-10-08
- Top 10 Lies Sales Managers Tell Reps
- I don't want to shock you, but sometimes sales managers lie. When that happens, it's not always easy to know what to do. In most cases, you probably want to rethink working anywhere that your manager isn't, uhh..., entirely straightforward. However, if you're not ready to pack it in, here...
- Blog posts 2009-05-05
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
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