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- Gatorade creator dies of kidney failure at age 80
- MIAMI AFP — Robert Cade, who invented Gatorade, pioneering the multimillion dollar energy drinks industry, died Tuesday of kidney failure, the University of Florida UF announced. Cade was 80. Cade, a kidney specialist, died at the UF, where he and a team of researchers developped the drink in 1965...
- Research articles 2007-11-27
- Gatorade should stick with athlete-focused playbook.(Viewpoint)
- Gatorade, we're afraid, is at risk of hyper-extending its brand. Gatorade, we're afraid, is at risk of hyper-extending its brand.
- Research articles 2007-08-06
- sports in brief
- Local & state: KU's Kirkleads Kansas Relays decathlon Kansas junior Josh Kirk scored 3,686 points Wednesday and leads the decathlon at the 80th anniversary Kansas Relays in Lawrence. Kirk had a personal best in the high jump with a 6-foot, 5-inch performance. In the five events...
- Research articles 2007-04-19
- sports in brief
- Local & state: KU's Kirkleads Kansas Relays decathlon Kansas junior Josh Kirk scored 3,686 points Wednesday and leads the decathlon at the 80th anniversary Kansas Relays in Lawrence. Kirk had a personal best in the high jump with a 6-foot, 5-inch performance. In the five events...
- Research articles 2007-04-19
- Gatorade Ball Girl Viral Video Makes a Big Splash
- Gatorade Ball Girl Viral Video Makes a Big SplashVery successful adThese type of videos get people thinking.. is it real or is it fake? Once deemed not real it then becomes a game of "Where's Waldo" where you start trying to figure out who did the ad. It...
- Discussion threads 2008-07-01
- Business news in brief
- IN THE REGION Comcast and Gatorade to work on programming Comcast Corp., the biggest U.S. cable-television provider, and PepsiCo Inc.'s Gatorade unit signed an advertising agreement yesterday to develop programming. Gatorade and Comcast's network Exercisetv will create a series of sports-training programs, Philadelphia-based Comcast said. Terms of the...
- Research articles 2006-05-16
- NITS PICKED
- Once his angst passed yesterday, Pat Devlin's sense of magnetism took over. Devlin, the Pennsylvania all-state quarterback at Downingtown East High, made an oral commitment to Penn State after an enjoyable if somewhat stressful weekend visit to the Happy Valley campus. He said it's likely he will make it...
- Research articles 2006-01-25
- Pepsi launches rehydration & sports nutrition beverage in India , New GM of Reader's Digest 'Home & Garden' Division.
- M2 PRESSWIRE-20 April 2005-US Financial Network: Pepsi launches rehydration & sports nutrition beverage in India , New GM of Reader's Digest 'Home & Garden' DivisionC1994-2005 M2 COMMUNICATIONS LTD RDATE:20042005 City of Industry, CA - Fitness Industry News Provided by Financial ...
- Research articles 2005-04-20
- Carmel's Brown happily absorbs a run of good fortune.(Sports Extra)(Lake County sports)
- Byline: Joe Aguilar Kendall Brown was soaking up her Carmel girls basketball team's sectional-semifinal win Tuesday night. So was her new, white, Western Michigan University cotton pullover. "Mom," she said sheepishly as she stood near center court in Lake...
- Research articles 2005-02-25
- Sponsor Sports Drink Promotion Revived in Thailand.
- By Sukanya Jitpleecheep, Bangkok Post, Thailand Knight Ridder/Tribune Business News Sep. 20--Red Bull Beverage Co has resumed promotion of its Sponsor sports drink for the first time in five years to protect its market share from being eroded by Gatorade, which is...
- Research articles 2003-09-20
- Chicago Tribune Marketing Column.
- By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News Aug. 12--Gatorade doesn't have that deep down body thirst for LeBron James' endorsement services after all. Or at least it doesn't want to pay through the nose for them. PepsiCo-owned...
- Research articles 2003-08-12
- Chicago Tribune Marketing Column.
- By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News Aug. 6--Is it in NBA phenom LeBron James to sign with PepsiCo's Gatorade unit? Or does he have a taste for another beverage, namely Coca-Cola's PowerAde? In what...
- Research articles 2003-08-06
- Gatorade reinforces position in isotonics.
- Venezuela, Jun 4, 2003 (El Nacional/SABI via COMTEX) Gatorade wants to benefit of its strategic alliance with the US basketball league NBA to improve its market position in the Venezuelan isotonic beverages market. The company is to engage in a series of merchandising promotions,...
- Research articles 2003-06-08
- Gatorade hiccup raising worries; Gains by rival suggest growth may slow.(PepsiCo Inc. to try to rejuvenate Gatorade, as Coca-Cola Co.'s Powerade gains market share)(Brief Article)
- Seven months after paying a steep price for Quaker Oats Co. and its prized Gatorade brand, PepsiCo Inc. is finding that keeping the sports drink on the fast-growth track may be tougher than expected. PepsiCo analysts and investors got a reality che Seven months...
- Research articles 2002-02-25
- Todd Magazine
- PepsiCo has appointed a new president for its Gatorade business. The company said that Todd Magazine will assume the position. At the same time, QTG Quaker Tropicana Gatorade, the Chicago-based division of PepsiCo, also named Mark Schiller as president of Quaker Foods and Snacks. Magazine assumes the Gatorade president post...
- Research articles 2007-04-16
- MJ's back shilling, swilling Gatorade.(News)(Michael Jordan)
- Byline: JAMES B. ARNDORFER Gatorade still likes Mike. As Michael Jordan gets ready for what could be his last hurrah in professional basketball, PepsiCo Inc. is preparing to bring back Gatorade's greatest pitchman, according to marketing industr Byline: JAMES B. ARNDORFER...
- Research articles 2002-10-14
- PepsiCo vs. Coca-Cola: Powerade's play gooses Gatorade; Coca-Cola brand picks up share but observers bet on PepsiCo strength.(Brief Article)(Statistical Data Included)
- Gatorade blinked-or at least squinted. Gatorade blinked-or at least squinted.
- Research articles 2002-02-18
- news in a minute.
- - The Gatorade division of The Quaker Oats Company, Chicago, will launch its "fitness water" Propel, which has some of the vitamins, carbohydrates and antioxidants in Gatorade, but at one-fifth the calories, in South and Southwest markets in early 2000. Propel has only been tested...
- Research articles 1999-12-13
- Gatorade Gets Fierce with Next Sub-brand
- Thirsty for new usage occasions, Quaker Oats in January will introduce a new flavor sub-brand of its Gatorade franchise with "Fierce," a line positioned around a bolder taste profile than its main line and two-year-old Frost line. Distinguished from its sister brands by bolder graphics and colors, Fierce will...
- Research articles 1998-10-19
- Pepsi scraps plans to get rid of recycled Gatorade bottles; Some doubt Quaker parent's concern.(PepsiCo Inc.)(Brief Article)
- PURCHASE, N.Y.-PepsiCo Inc. has done an apparent about-face regarding its decision to stop using recycled content for its newly acquired line of Gatorade sports drinks. Still, recycling advocates question the company's commitment to using recycled PURCHASE, N.Y.-PepsiCo Inc. has done an apparent about-face...
- Research articles 2001-11-26
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