Gatorade Ball Girl Viral Video Makes a Big SplashVery successful adThese type of videos get people thinking.. is it real or is it fake? Once deemed not real it then becomes a game of "Where's Waldo" where you start trying to figure out who did the ad. It...
PepsiCo has appointed a new president for its Gatorade business. The company said that Todd Magazine will assume the position. At the same time, QTG Quaker Tropicana Gatorade, the Chicago-based division of PepsiCo, also named Mark Schiller as president of Quaker Foods and Snacks. Magazine assumes the Gatorade president post...
Seven months after paying a steep price for Quaker Oats Co. and its prized Gatorade brand, PepsiCo Inc. is finding that keeping the sports drink on the fast-growth track may be tougher than expected. PepsiCo analysts and investors got a reality che Seven months...
Byline: JAMES B. ARNDORFER Gatorade still likes Mike. As Michael Jordan gets ready for what could be his last hurrah in professional basketball, PepsiCo Inc. is preparing to bring back Gatorade's greatest pitchman, according to marketing industr Byline: JAMES B. ARNDORFER...
PURCHASE, N.Y.-PepsiCo Inc. has done an apparent about-face regarding its decision to stop using recycled content for its newly acquired line of Gatorade sports drinks. Still, recycling advocates question the company's commitment to using recycled PURCHASE, N.Y.-PepsiCo Inc. has done an apparent about-face...
PepsiCo Inc. is taking the Gatorade challenge. Having agreed to pay nearly $14 billion for Quaker Oats Co., the soft drink and snack food company is betting big that it can take the sports beverage into corners of the globe that Quaker only dreamed ...
Since PepsiCo's acquisition of Quaker Oats Co. in August 2001, the local Gatorade facility has nearly doubled employment and vastly increased its manufacturing capabilities. Since PepsiCo's acquisition of Quaker Oats Co. in August 2001, the local Gatorade facility has nearly doubled employment and vastly...
Pepsico plans to spend $36 million on a new 503,000-sq.-ft. facility across the street from its Gatorade factory near Wilkes-Barre, Pa. The location will reportedly save on fuel costs by storing ... Pepsico plans to spend $36 million on a new 503,000-sq.-ft. facility across...
While many people know that Gatorade was invented at the University of Florida, fewer are aware of the role UF has played in numerous other beneficial products. While many people know that Gatorade was invented at the University of Florida, fewer are aware of...
Continuing to expand its endorsement roster, Gatorade is close to signing New York Yankees shortstop Derek Jeter to a multi-year endorsement deal. Jeter is slated to appear in at least one spot next year in the sports drink's continuing "Is it in you?" campaign from FCB Worldwide, Chicago. Jeter, who...
While many people know that Gatorade was invented at the University of Florida, fewer are aware of the role UF has played in numerous other beneficial products. While many people know that Gatorade was invented at the University of Florida, fewer are aware of...
Gatorade is faced with competition from Coca-Cola Co. and PepsiCo but should be able to remain the industry leader. Gatorade products dominate 80%-85% of the sports drink market. Increased distribution and additional foreign markets will help strengthen GGatorade is faced with competition from Coca-Cola Co. and PepsiCo but should be...
Nov. 3--Pepsico apparently made an unsuccessful attempt Thursday evening to acquire Quaker Oats and its jewel sports beverage, Gatorade, for about $14 billion in stock. Nov. 3--Pepsico apparently made an unsuccessful attempt Thursday evening to acquire Quaker Oats and its jewel sports beverage, Gatorade,...
Coca-Cola's Powerade and Pepsi-Cola's Gatorade went head to head last month in a lawsuit over brand advertising. At issue was a Powerade Option ad that featured a "drag race" between horse-drawn carts, one of which was carrying 10 bales of Coca-Cola's Powerade and Pepsi-Cola's Gatorade...
Purchase, N.Y. - PepsiCo. Inc. has done an apparent about-face regarding its decision to stop using recycled content in the company's newly acquired line of Gatorade sports drinks. Purchase, N.Y. - PepsiCo. Inc. has done an apparent about-face regarding its decision to...
CHICAGO -- PepsiCo Inc. sealed an agreement to acquire Quaker Oats Co., based here, for $13.4 billion in stock. Quaker Oats products include Gatorade, Cap'n Crunch and Life cereals, Rice-A-Roni and Aunt Jemina pancakes.
Quaker relying on Gatorade sports drink for future growth Gatorade will carry the ball for Quaker Oats Co. in 1999. The $4.8-billion food company's growth plans largely rely on increasing sales of its blockbuster brand, the nation's leading sp ...
QTG Quaker Tropicana Gatorade, a Chicago-based division of PepsiCo, has named Todd Magazine president of its Quaker U.S. Foods business unit. Magazine assumes the Quaker Foods president post from his most recent position as the division's vice pres QTG Quaker Tropicana Gatorade, a Chicago-based division of...
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