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gatorade

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Gatorade Ball Girl Viral Video Makes a Big Splash
Gatorade Ball Girl Viral Video Makes a Big SplashVery successful adThese type of videos get people thinking.. is it real or is it fake? Once deemed not real it then becomes a game of "Where's Waldo" where you start trying to figure out who did the ad. It...
Tags: ball girl, BIG SPLASH, Gatorade, Gatorade ball girl, Viral Video Makes
Discussion threads 2008-07-01
Gatorade should stick with athlete-focused playbook.(Viewpoint)
Gatorade, we're afraid, is at risk of hyper-extending its brand. Gatorade, we're afraid, is at risk of hyper-extending its brand.
Tags: Gatorade
Research articles 2007-08-06
Todd Magazine
PepsiCo has appointed a new president for its Gatorade business. The company said that Todd Magazine will assume the position. At the same time, QTG Quaker Tropicana Gatorade, the Chicago-based division of PepsiCo, also named Mark Schiller as president of Quaker Foods and Snacks. Magazine assumes the Gatorade president post...
Tags: Gatorade, PepsiCo
Research articles 2007-04-16
Gatorade hiccup raising worries; Gains by rival suggest growth may slow.(PepsiCo Inc. to try to rejuvenate Gatorade, as Coca-Cola Co.'s Powerade gains market share)(Brief Article)
Seven months after paying a steep price for Quaker Oats Co. and its prized Gatorade brand, PepsiCo Inc. is finding that keeping the sports drink on the fast-growth track may be tougher than expected. PepsiCo analysts and investors got a reality che Seven months...
Tags: Coca-Cola Co., Gatorade, PepsiCo
Research articles 2002-02-25
MJ's back shilling, swilling Gatorade.(News)(Michael Jordan)
Byline: JAMES B. ARNDORFER Gatorade still likes Mike. As Michael Jordan gets ready for what could be his last hurrah in professional basketball, PepsiCo Inc. is preparing to bring back Gatorade's greatest pitchman, according to marketing industr Byline: JAMES B. ARNDORFER...
Tags: advertisement, Gatorade, PepsiCo
Research articles 2002-10-14
PepsiCo vs. Coca-Cola: Powerade's play gooses Gatorade; Coca-Cola brand picks up share but observers bet on PepsiCo strength.(Brief Article)(Statistical Data Included)
Gatorade blinked-or at least squinted. Gatorade blinked-or at least squinted.
Tags: brand, Coca-Cola Co., Gatorade, PepsiCo
Research articles 2002-02-18
Pepsi scraps plans to get rid of recycled Gatorade bottles; Some doubt Quaker parent's concern.(PepsiCo Inc.)(Brief Article)
PURCHASE, N.Y.-PepsiCo Inc. has done an apparent about-face regarding its decision to stop using recycled content for its newly acquired line of Gatorade sports drinks. Still, recycling advocates question the company's commitment to using recycled PURCHASE, N.Y.-PepsiCo Inc. has done an apparent about-face...
Tags: Gatorade, PepsiCo
Research articles 2001-11-26
PepsiCo's big bet: moving Gatorade into new arena.(Quaker Oats Co. acquisition)(Brief Article)
PepsiCo Inc. is taking the Gatorade challenge. Having agreed to pay nearly $14 billion for Quaker Oats Co., the soft drink and snack food company is betting big that it can take the sports beverage into corners of the globe that Quaker only dreamed ...
Tags: acquisition, beverage, Gatorade, PepsiCo
Research articles 2000-12-11
Pepsi pushes local Gatorade growth: Indianapolis production facility, one of seven in North America, could be key benefactor.
Since PepsiCo's acquisition of Quaker Oats Co. in August 2001, the local Gatorade facility has nearly doubled employment and vastly increased its manufacturing capabilities. Since PepsiCo's acquisition of Quaker Oats Co. in August 2001, the local Gatorade facility has nearly doubled employment and vastly...
Tags: Gatorade, PepsiCo
Research articles 2003-06-16
PepsiCo to build new DC in Pa.
Pepsico plans to spend $36 million on a new 503,000-sq.-ft. facility across the street from its Gatorade factory near Wilkes-Barre, Pa. The location will reportedly save on fuel costs by storing ... Pepsico plans to spend $36 million on a new 503,000-sq.-ft. facility across...
Tags: Gatorade, PepsiCo
Research articles 2007-03-01
More than just Gatorade: UF products like glaucoma medications, bone repair implants and termite eradicators benefit society in countless ways.(University of Florida)
While many people know that Gatorade was invented at the University of Florida, fewer are aware of the role UF has played in numerous other beneficial products. While many people know that Gatorade was invented at the University of Florida, fewer are aware of...
Tags: benefit, Gatorade, University of Florida
Research articles 2004-10-15
Gatorade Snags Jeter; CBS Revs Virtual Ads - multiple brief articles - Brief Article
Continuing to expand its endorsement roster, Gatorade is close to signing New York Yankees shortstop Derek Jeter to a multi-year endorsement deal. Jeter is slated to appear in at least one spot next year in the sports drink's continuing "Is it in you?" campaign from FCB Worldwide, Chicago. Jeter, who...
Tags: advertisement, Gatorade
Research articles 1999-12-13
More than just Gatorade: UF products like glaucoma medications, bone repair implants and termite eradicators benefit society in countless ways.(University of Florida)(Advertisement)
While many people know that Gatorade was invented at the University of Florida, fewer are aware of the role UF has played in numerous other beneficial products. While many people know that Gatorade was invented at the University of Florida, fewer are aware of...
Tags: advertisement, Gatorade, University of Florida
Research articles 2004-06-01
They want to be like Don. (Gatorade president Don Uzzi) (Company Profile)
Gatorade is faced with competition from Coca-Cola Co. and PepsiCo but should be able to remain the industry leader. Gatorade products dominate 80%-85% of the sports drink market. Increased distribution and additional foreign markets will help strengthen GGatorade is faced with competition from Coca-Cola Co. and PepsiCo but should be...
Tags: Gatorade, PepsiCo
Research articles 1994-06-01
Pepsico's Push to Acquire Gatorade Parent Falls Flat.(Knight Ridder/Tribune Business News)
Nov. 3--Pepsico apparently made an unsuccessful attempt Thursday evening to acquire Quaker Oats and its jewel sports beverage, Gatorade, for about $14 billion in stock. Nov. 3--Pepsico apparently made an unsuccessful attempt Thursday evening to acquire Quaker Oats and its jewel sports beverage, Gatorade,...
Tags: Gatorade, PepsiCo
Research articles 2000-11-03
Sports drinks duke it out.(Coca-Cola's Powerade and Pepsi-Cola's Gatorade go to court over brand advertising)(Brief article)
Coca-Cola's Powerade and Pepsi-Cola's Gatorade went head to head last month in a lawsuit over brand advertising. At issue was a Powerade Option ad that featured a "drag race" between horse-drawn carts, one of which was carrying 10 bales of Coca-Cola's Powerade and Pepsi-Cola's Gatorade...
Tags: beverage, brand, brand advertising, Coca-Cola Co., Gatorade
Research articles 2006-04-01
Pepsi pledges to keep Gatorade bottles `green'.(PepsiCo Inc.)(Brief Article)
Purchase, N.Y. - PepsiCo. Inc. has done an apparent about-face regarding its decision to stop using recycled content in the company's newly acquired line of Gatorade sports drinks. Purchase, N.Y. - PepsiCo. Inc. has done an apparent about-face regarding its decision to...
Tags: Gatorade, PepsiCo
Research articles 2001-11-12
PepsiCo adds Gatorade with Quaker Oats purchase
CHICAGO -- PepsiCo Inc. sealed an agreement to acquire Quaker Oats Co., based here, for $13.4 billion in stock. Quaker Oats products include Gatorade, Cap'n Crunch and Life cereals, Rice-A-Roni and Aunt Jemina pancakes.
Tags: Gatorade, PepsiCo
Research articles 2000-12-18
ANNUAL MEETINGS: QUAKER OATS; LAWSON PRODUCTS; TOOTSIE ROLL INDUSTRIES; ENDOREX.
Quaker relying on Gatorade sports drink for future growth Gatorade will carry the ball for Quaker Oats Co. in 1999. The $4.8-billion food company's growth plans largely rely on increasing sales of its blockbuster brand, the nation's leading sp ...
Tags: annual meeting, company, Gatorade, Lawson Software Inc., sales
Research articles 1999-06-14
QTG.(Decision Makers)
QTG Quaker Tropicana Gatorade, a Chicago-based division of PepsiCo, has named Todd Magazine president of its Quaker U.S. Foods business unit. Magazine assumes the Quaker Foods president post from his most recent position as the division's vice pres QTG Quaker Tropicana Gatorade, a Chicago-based division of...
Tags: Gatorade, PepsiCo
Research articles 2005-10-01
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