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	<title><![CDATA[gatorade Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/gatorade.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to gatorade]]></description>
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	<item>
		<title><![CDATA[Gatorade's Tiger Woods Timing Actually a Coincidence]]></title>
		<link><![CDATA[http://industry.bnet.com/food/10001180/gatorades-tiger-woods-timing-actually-a-coincidence/]]></link>
		<description><![CDATA[It's easy to be skeptical about Gatorade's Tiger Woods story. PepsiCo Inc. PEP discontinued its Gatorade Tiger Focus drink line just as rumors of the golfer's numerous infidelities seized the media spotlight. News articles on the subject dutifully included Pepsi's claims that it had been planning the move for months,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 10 Dec 2009 09:33:39 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/beverage.html"><![CDATA[Beverage]]></category>
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		<category domain="http://resources.bnet.com/topic/gatorade.html"><![CDATA[Gatorade]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
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	<item>
		<title><![CDATA[Food Roundup: Burger King Woes, Gatorade Hypocrisy, KFC's New KGC, and More]]></title>
		<link><![CDATA[http://industry.bnet.com/food/1000605/food-roundup-burger-king-woes-gatorade-hypocrisy-kfcs-new-kgc-and-more/]]></link>
		<description><![CDATA[Visits to Burger King drop unexpectedly -- Shares for the burger chain took a tumble after the company admitted it faced an "unanticipated traffic slowdown" in March resulting in lower-than-expected revenues for the third quarter. Analysts expect rival McDonald's to do better, though both chains are benefiting from the economic...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 15 Apr 2009 20:20:13 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/food.html"><![CDATA[Food]]></category>
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		<category domain="http://resources.bnet.com/topic/gatorade.html"><![CDATA[Gatorade]]></category>
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		<category domain="tickers">BKC,MCD</category>
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		<title><![CDATA[Report: Tiny Company Snags Tennis Star from Gatorade]]></title>
		<link><![CDATA[http://industry.bnet.com/food/1000272/report-tiny-company-snags-tennis-star-from-gatorade/]]></link>
		<description><![CDATA[A company that makes something called "Enlyten SportStrips" (which work like those breath-fresheners that melt in your mouth), and that has a stock trading at 12 cents per share, is causing Gatorade-maker Pepsico some real headaches.    The company, HealthSport (market capitalization: $5.2 million; latest quarterly revenues: $440,000),...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 06 Nov 2008 16:17:17 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cnbc.html"><![CDATA[CNBC]]></category>
		<category domain="http://resources.bnet.com/topic/market+capitalization.html"><![CDATA[Market Capitalization]]></category>
		<category domain="http://resources.bnet.com/topic/quarterly+revenue.html"><![CDATA[Quarterly Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/gatorade.html"><![CDATA[Gatorade]]></category>
		<category domain="http://resources.bnet.com/topic/sharpanova.html"><![CDATA[Sharpanova]]></category>
		<category domain="http://resources.bnet.com/topic/dan+mitchell.html"><![CDATA[Dan Mitchell]]></category>
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	<item>
		<title><![CDATA[Gatorade Ball Girl Viral Video Makes a Big Splash]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13543-0.html?forumID=1&threadID=2652&messageID=12504&start=0]]></link>
		<description><![CDATA[Gatorade Ball Girl Viral Video Makes a Big SplashVery successful adThese type of videos get people thinking.. is it real or is it fake?  Once deemed not real it then becomes a game of "Where's Waldo" where you start trying to figure out who did the ad.  It...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 01 Jul 2008 14:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ball+girl.html"><![CDATA[ball girl]]></category>
		<category domain="http://resources.bnet.com/topic/big+splash.html"><![CDATA[BIG SPLASH]]></category>
		<category domain="http://resources.bnet.com/topic/gatorade.html"><![CDATA[Gatorade]]></category>
		<category domain="http://resources.bnet.com/topic/gatorade+ball+girl.html"><![CDATA[Gatorade ball girl]]></category>
		<category domain="http://resources.bnet.com/topic/viral+video+makes.html"><![CDATA[Viral Video Makes]]></category>
	</item>
	<item>
		<title><![CDATA[Gatorade creator dies of kidney failure at age 80]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200711/ai_n21122726]]></link>
		<description><![CDATA[MIAMI AFP &#8212; Robert Cade, who invented Gatorade, pioneering the multimillion dollar energy drinks industry, died Tuesday of kidney failure, the University of Florida UF announced. Cade was 80.  Cade, a kidney specialist, died at the UF, where he and a team of researchers developped the drink in 1965...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 27 Nov 2007 23:59:59 -0800</pubDate>
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		<title><![CDATA[Gatorade should stick with athlete-focused playbook.(Viewpoint)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200708/ai_n25581730]]></link>
		<description><![CDATA[Gatorade, we're afraid, is at risk of hyper-extending its  brand.    Gatorade, we're afraid, is at risk of hyper-extending its  brand.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 06 Aug 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/gatorade.html"><![CDATA[Gatorade]]></category>
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		<title><![CDATA[sports in brief]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4179/is_20070419/ai_n19015831]]></link>
		<description><![CDATA[Local & state: KU's Kirkleads Kansas Relays decathlon   Kansas junior Josh Kirk scored 3,686 points Wednesday and leads the decathlon at the 80th anniversary Kansas Relays in Lawrence.   Kirk had a personal best in the high jump with a 6-foot, 5-inch performance. In the five events...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 19 Apr 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/coach.html"><![CDATA[coach]]></category>
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		<title><![CDATA[sports in brief]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4179/is_20070419/ai_n19038502]]></link>
		<description><![CDATA[Local & state: KU's Kirkleads Kansas Relays decathlon   Kansas junior Josh Kirk scored 3,686 points Wednesday and leads the decathlon at the 80th anniversary Kansas Relays in Lawrence.   Kirk had a personal best in the high jump with a 6-foot, 5-inch performance. In the five events...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 19 Apr 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/coach.html"><![CDATA[coach]]></category>
		<category domain="http://resources.bnet.com/topic/football.html"><![CDATA[football]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
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		<title><![CDATA[Todd Magazine]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EUY/is_15_13/ai_n19022355]]></link>
		<description><![CDATA[PepsiCo has appointed a new president for its Gatorade business. The company said that Todd Magazine will assume the position. At the same time, QTG Quaker Tropicana Gatorade, the Chicago-based division of PepsiCo, also named Mark Schiller as president of Quaker Foods and Snacks. Magazine assumes the Gatorade president post...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 16 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/gatorade.html"><![CDATA[Gatorade]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
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		<title><![CDATA[Business news in brief]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmtpi/is_200605/ai_n16386186]]></link>
		<description><![CDATA[IN THE REGION  Comcast and Gatorade to work on programming  Comcast Corp., the biggest U.S. cable-television provider, and PepsiCo Inc.'s Gatorade unit signed an advertising agreement yesterday to develop programming. Gatorade and Comcast's network Exercisetv will create a series of sports-training programs, Philadelphia-based Comcast said. Terms of the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 16 May 2006 23:59:59 -0700</pubDate>
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	<item>
		<title><![CDATA[Gatorade hits a home run.(new packaging from Pepsi-Cola Co.)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb037/is_200604/ai_n18825050]]></link>
		<description><![CDATA[Pepsi's Gatorade brand is sporting new packaging in  international markets designed to appeal to global consumers and  differentiate it from its closest competitor, Powerade. Structural  package design firm 4sight (www.4sightinc.com) created a structu    Pepsi's Gatorade brand is sporting new packaging in  international markets...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Apr 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/gatorade.html"><![CDATA[Gatorade]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
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	<item>
		<title><![CDATA[Sports drinks duke it out.(Coca-Cola's Powerade and Pepsi-Cola's Gatorade go to court over brand advertising)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5938/is_200604/ai_n23969386]]></link>
		<description><![CDATA[Coca-Cola's Powerade and Pepsi-Cola's Gatorade went head  to head last month in a lawsuit over brand advertising. At issue was a  Powerade Option ad that featured a "drag race" between  horse-drawn carts, one of which was carrying 10 bales of   Coca-Cola's Powerade and Pepsi-Cola's Gatorade...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Apr 2006 00:00:00 -0800</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
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		<title><![CDATA[International packaging.(PepsiCo Inc. contracts with 4sight Inc. )(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5938/is_200602/ai_n23969237]]></link>
		<description><![CDATA[In an effort to expand internationally, PepsiCo asked 4sight Inc.,  New York City, to create a global line of custom-branded structural  packages that would reflect a brand image within the constraints  required by different international markets. So fa  In an effort to expand internationally, PepsiCo asked...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Feb 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/gatorade.html"><![CDATA[Gatorade]]></category>
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		<title><![CDATA[NITS PICKED]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmtpi/is_200601/ai_n16023522]]></link>
		<description><![CDATA[Once his angst passed yesterday, Pat Devlin's sense of magnetism took over.  Devlin, the Pennsylvania all-state quarterback at Downingtown East High, made an oral commitment to Penn State after an enjoyable if somewhat stressful weekend visit to the Happy Valley campus. He said it's likely he will make it...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 25 Jan 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/gatorade.html"><![CDATA[Gatorade]]></category>
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	</item>
	<item>
		<title><![CDATA[Pepsi launches rehydration & sports nutrition beverage in India , New GM of Reader's Digest 'Home & Garden' Division.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5243/is_200504/ai_n19889480]]></link>
		<description><![CDATA[M2 PRESSWIRE-20 April 2005-US Financial Network: Pepsi launches  rehydration & sports nutrition beverage in India , New GM of  Reader's Digest 'Home & Garden' DivisionC1994-2005  M2 COMMUNICATIONS LTD    RDATE:20042005    City of Industry, CA - Fitness Industry News Provided by Financial ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 20 Apr 2005 23:59:59 -0700</pubDate>
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	</item>
	<item>
		<title><![CDATA[Carmel's Brown happily absorbs a run of good fortune.(Sports Extra)(Lake County sports)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5273/is_200502/ai_n20869398]]></link>
		<description><![CDATA[Byline: Joe Aguilar    Kendall Brown was soaking up her Carmel girls basketball  team's sectional-semifinal win Tuesday night.    So was her new, white, Western Michigan University cotton pullover.    "Mom," she said sheepishly as she stood near center court  in Lake...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 25 Feb 2005 23:59:59 -0800</pubDate>
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	</item>
	<item>
		<title><![CDATA[More than just Gatorade: UF products like glaucoma medications, bone repair implants and termite eradicators benefit society in countless ways.(University of Florida)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6381/is_200410/ai_n26414159]]></link>
		<description><![CDATA[While many people know that Gatorade was invented at the University  of Florida, fewer are aware of the role UF has played in numerous other  beneficial products.    While many people know that Gatorade was invented at the University  of Florida, fewer are aware of...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 15 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/benefit.html"><![CDATA[benefit]]></category>
		<category domain="http://resources.bnet.com/topic/gatorade.html"><![CDATA[Gatorade]]></category>
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	</item>
	<item>
		<title><![CDATA[More than just Gatorade: UF products like glaucoma medications, bone repair implants and termite eradicators benefit society in countless ways.(University of Florida)(Advertisement)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6381/is_200406/ai_n26254628]]></link>
		<description><![CDATA[While many people know that Gatorade was invented at the University  of Florida, fewer are aware of the role UF has played in numerous other  beneficial products.    While many people know that Gatorade was invented at the University  of Florida, fewer are aware of...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Jun 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/gatorade.html"><![CDATA[Gatorade]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+florida.html"><![CDATA[University of Florida]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Sponsor Sports Drink Promotion Revived in Thailand.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200309/ai_n21720928]]></link>
		<description><![CDATA[By Sukanya Jitpleecheep, Bangkok Post, Thailand Knight  Ridder/Tribune Business News    Sep. 20--Red Bull Beverage Co has resumed promotion of its Sponsor  sports  drink for the first time in five years to protect its market  share from being  eroded by Gatorade, which is...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 20 Sep 2003 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bangkok+post.html"><![CDATA[Bangkok Post]]></category>
		<category domain="http://resources.bnet.com/topic/beverage.html"><![CDATA[beverage]]></category>
		<category domain="http://resources.bnet.com/topic/gatorade.html"><![CDATA[Gatorade]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/thailand.html"><![CDATA[Thailand]]></category>
	</item>
	<item>
		<title><![CDATA[Chicago Tribune Marketing Column.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200308/ai_n21499502]]></link>
		<description><![CDATA[By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News    Aug. 12--Gatorade doesn't have that deep down body thirst for  LeBron  James' endorsement services after all.    Or at least it doesn't want to pay through the nose for them.    PepsiCo-owned...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 12 Aug 2003 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/chicago.html"><![CDATA[Chicago]]></category>
		<category domain="http://resources.bnet.com/topic/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://resources.bnet.com/topic/gatorade.html"><![CDATA[Gatorade]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/tribune+co..html"><![CDATA[Tribune Co.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TRB</category>
		<category domain="tickers">KO,TRB</category>
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