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ge/mckinsey matrix

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GE/Mckinsey Matrix: In consulting engagements with General Electric in the 1970's, McKinsey & Company developed a nine-cell portfolio matrix as a tool for screening GE's large portfolio of strategic business units SBU. This business screen became known as the GE/McKinsey Matrix and has been explained through diagram. The GE / McKinsey matrix...; Tags: GE/McKinsey Matrix, General Electric Co., Management, Matrix, Quick MBA.com, Strategy; White papers 2003-01-01

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