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BNET Business Dictionary
- Generation X
- the generation of people born between 1963 and 1981 who entered the workplace from the 1980s onward, bringing new attitudes to working life that run contrary to traditional corporate expectations....
- Generation X definition on BNET »
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- Boomers, Gen-X and Gen-Y: a Failure to Talk
- The Find: Between the feature package on managing Gen Y and the vehement reaction to Sean Silverthorne’s post about Gen X being unhappy at work, generational conflict has been getting a lot of attention on BNET lately, but a new study suggests all this inter-generational angst...
- Blog posts 2008-06-06
- Are You at War With Generation Y?
- Are You at War With Generation Y?Boomers "X" and "Y"As a Boomer I have felt threatened by the next generation "X" because they want my position. I am not threatened by a "Y" generation as they want the position held by "X". I am willing to help a...
- Discussion threads 2008-05-21
- 3 Ways to Connect With Gen-Y Workers
- 3 Ways to Connect With Gen-Y WorkersJust Gen Yers?This restlessness would seem to apply to Gen Xers as well too, no? (or is it just anyone who isn't yet loaded down with a lot of debt and responsibilities that make them resigned to a day of work drudgery?)RE: 3 Ways...
- Discussion threads 2008-04-29
- How to Manage Gen X and Gen Y
- Members of generation X and Y are beginning to dominate the workforce, but they are often misunderstood. David DiStefano, CEO of Richardson, explains what motivates these workers and how managers can get the most from them.
- Videos 2008-01-24
- Opportunities For Wealth Managers To Connect With Gen X And Gen Y
- A typical wealth management advertisement features individuals and couples in their 50s and 60s, enjoying the fruits of their labor - playing golf, sailing, traveling, etc. The much discussed "Baby boom" generation has fueled this strategy. Wealth managers have focused their energy and resources predominantly on the accumulation and growth...
- White papers 2008-12-02
- A New Breed: Opportunities For Wealth Managers To Connect With Gen X And Gen Y
- For a number of years now, wealth managers have focused their energy and resources predominantly on the accumulation and growth of retirement assets. To support this strategy, wealth managers commonly target prospects in their peak earning years and promote messages that talk about the need to save and invest for...
- White papers 2008-12-02
- Millennials Don't Want a Revolution
- I’m having a bit of a Millennials moment. I’m sick of the coverage about Millennials, also known as Generation Y. Here’s the story line: Generation Y will change the world as the first digital natives. They will change business practices and IT as we know it. You must adapt to...
- Blog posts 2008-06-17
- Communication Breakdown?
- I was watching Talkin' 'Bout My Generation the other night and found myself playing along at home. It was interesting to see how distinct and unique some elements of pop culture are between the Baby Boomers, Gen X and Gen Y. The same can be said about...
- Blog posts 2009-07-22
- The Truth About Managing Generations X and Y
- All of them are obsessed with technology. None of them have any company loyalty. These are but two of the workplace stereotypes about Generation X (born between 1965 and 1976) and Generation Y (born between 1977 and 1986). Stereotypes aside, what makes these 23 to 44 year olds give their best...
- Blog posts 2009-07-28
- Which Generation is Best at Selling?
- Conventional wisdom says that sales reps need a certain amount of seasoning before they can perform at the highest levels. But there's also the theory that youth and energy are the keys to selling in today's fast-paced business world. Which is it? You vote,...
- Blog posts 2009-07-29
- Use the Right Incentives for Gen X, Gen Y, and Boomers | HBR IdeaCast
- Sure, salary is important for everyone, but when it comes to other incentives â€" such as job flexibility, learning on the job, or working remotely â€" Gen X, Gen Y, and Boomers are all going to respond differently. Sylvia Ann Hewlett, founding president of the Center for Work-Life Policy and...
- Blog posts 2009-08-19
- Is Gen X Feeling the Squeeze?
- Gen X is increasingly fed up with playing second fiddle to the Boomers on the one hand and competing with the brash and generally cheaper to hire Gen Y on the other. As a result, they're less loyal and more likely to change jobs. So much for the stereotype of...
- Blog posts 2009-11-16
Additional Resources
- Health Insurers Ignoring Generation X, Y?
- Marketing Charts submits: Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia. In the 12 months ending June 2009, a...
- External links 2009-08-02
- "Wireless Carriers Are Missing Out on Generation M" by Yankee Group.
- M2 PRESSWIRE-20 February 2007-MarketResearch.com: "Wireless Carriers Are Missing Out on Generation M" by Yankee GroupC1994-2007 M2 COMMUNICATIONS LTD RDATE:20022007 With their mass-market approach, US wireless carriers are missing a lucrative opportunity to tap into Generation M: the post-1970 generation caught...
- Research articles 2007-02-20
- Fidelity Research on Generation X / Y Shows That Financial Intentions and Actions Are Often in Conflict
- While Most Don't Equate Success with Wealth, Money Named as Their Biggest Concern BOSTON -- Fidelity Investments today released new research on Generation X and Y1, whose combined population will represent 60 percent of the U.S. workforce by 20102. The research indicates that when it comes to how both...
- Research articles 2008-08-28
- The Next Generation: How They Differ from Boomers, X and Y
- The Next Generation: How They Differ from Boomers, X and Y4 year span?You said Gen Y was 1980-1984? Seriously? That's it?RE: The Next Generation: How They Differ from Boomers, X and YTammy maybe part of this generation in question. All indications of the "whatever" generation will be...
- Discussion threads 2008-07-22
- Gen Y is 'financially Savvy' Generation
- Generation Y has become the most money-conscious and financially savvy generation following recent global downturn, according to new research.Gen Y was more likely to pay off debt and prone to change financial institutions for the best deal, research firm Retail Finance Intelligence RFI has found.Research director Alan Shields said...
- News items 2009-12-02
- Generation X Is Now In Charge
- Generational experts will quibble whether Barack Obama is a boomer or Generation X, but we all know in our hearts he is an X man at the core. So next week the first Gen X president will be sworn into office. It's a pattern of promotion being...
- Blog posts 2009-01-15
- CEO Survey: Understanding the Generation Gap
- Age gaps between CEOs and employees explain some performance ratings. The lukewarm evaluations of CEOs also may point to a generation gap between typically baby boomer-era upper management and Gen X- and Gen Y-age employees and managers. Several experts pointed out that...
- Articles 2007-10-30
- How Generation Y Starts Businesses
- Rather than thinking outside the box, those creative types at The Instructables went ahead and built their own box. So far, it's working -- they've been going for three years, and they are now a profitable do-it-yourself content site, with a 'magazine of the future' business model that has reached...
- Blog posts 2008-09-22
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