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- Generation X
- the generation of people born between 1963 and 1981 who entered the workplace from the 1980s onward, bringing new attitudes to working life that run contrary to traditional corporate expectations....
- Generation X definition on BNET »
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- Boomers, Gen-X and Gen-Y: a Failure to Talk
- The Find: Between the feature package on managing Gen Y and the vehement reaction to Sean Silverthorne’s post about Gen X being unhappy at work, generational conflict has been getting a lot of attention on BNET lately, but a new study suggests all this inter-generational angst...
- Blog posts 2008-06-06
- Are You at War With Generation Y?
- Are You at War With Generation Y?Boomers "X" and "Y"As a Boomer I have felt threatened by the next generation "X" because they want my position. I am not threatened by a "Y" generation as they want the position held by "X". I am willing to help a...
- Discussion threads 2008-05-21
- Gen X is Unhappy at Work
- Gen X is Unhappy at WorkGen X is ready for a changeI am in the same generation as you, we are now referred to as the J generation. In between the Boomers and Xs. I devoted more and more of my time to the Fortune company I worked for. I...
- Discussion threads 2008-05-15
- Gen X is Unhappy at Work
- Workers in their 30s and early 40s, otherwise known as Generation X, are growing unhappy with corporate life and planning a retreat, says Tammy Erickson, an expert on generational work force issues. That's bad news for their employers, who are looking to this cohort as next generation leaders. ...
- Blog posts 2008-05-15
- 3 Ways to Connect With Gen-Y Workers
- 3 Ways to Connect With Gen-Y WorkersJust Gen Yers?This restlessness would seem to apply to Gen Xers as well too, no? (or is it just anyone who isn't yet loaded down with a lot of debt and responsibilities that make them resigned to a day of work drudgery?)RE: 3 Ways...
- Discussion threads 2008-04-29
- Generation Xers lag in retirement savings; On track to replace just 54% of income, survey shows.(News)
- Byline: Kathie O'Donnell BOSTON - Generation X households are on track for a 46% pay cut when they hit retirement, steeper than the 38% drop baby boomers are likely to face, according to a survey that Fidelity Investments released this month....
- Research articles 2007-03-26
- How to Manage Gen X and Gen Y
- Members of generation X and Y are beginning to dominate the workforce, but they are often misunderstood. David DiStefano, CEO of Richardson, explains what motivates these workers and how managers can get the most from them.
- Videos 2008-01-24
- Does Gen X Have a Future in Business?
- Generation X is starting to wonder about its future in business management. What?, you say. Isn't this the cohort poised to pull the levers of power out of the wrinkled, spotted hands of the Boomer Generation as its shuffles en masse into retirement? ...
- Blog posts 2007-12-13
- Charles Schwab Unveils Gen X Web Site
- New Online Resource Offers Interactive Peer Comparison Quiz and Personal Finance Know-How Targeted at New Investors, Savers and Borrowers
- Research articles 2008-04-16
- The X factor: what makes Generation X tick? - interview with Meredith Bagby, author of 'Rational Exuberance: The Influence of Generation X on the New American Economy' - Interview
- Slackers. Busters. Grungers. Today's twentysomethings and early thirtysomethings have certainly had their share of unflattering monikers to contend with - along with the dubious distinction of being the generation to follow in the giant footsteps of the baby boomers. To assess - and explain - the impact of Generation X,...
- Research articles 1998-08-01
- KIA SUV'S TALE IS TALL, BUT HUMOR IS SMALL.
- Kia, the korean carmaker with designs on the American market, is aiming first at Gen Xers. And because federal law mandates that all advertising aimed at Gen Xers employ quirky humor, the introduction of the Kia Sportage convertible SUV goes full-quirkKia, the korean carmaker with designs on...
- Research articles 1998-08-03
- Hotels courting Gen X lodgers; 3 chains debut brands; chic vibe at a bargain.(Global Hyatt Corp)
- Byline: SARAH A. KLEIN What do you get when you cross a boutique hotel with a no-frills inn? A new style of lodging designed to appeal Generation X customers who want chic accommodations at a reasonable price. Three major hotel operators are...
- Research articles 2006-01-23
- Detroit Free Press Paul Lienert Column. (Originated from Detroit Free Press)
- Jul. 15--HONDA GOES AFTER GENERATION X WITH ITS REDESIGNED '94 INTEGRA: Jan and Rachel neatly bracket "Generation X," the group of young adults in their 20s at whom Honda is aiming its redesigned 1994 Acura Integra. Jul. 15--HONDA GOES AFTER GENERATION X WITH ITS REDESIGNED '94...
- Research articles 1993-07-14
- Communispace and Charles Schwab Win Social Technologies Award for Generation X Online Customer Community
- WATERTOWN, Mass. & SAN FRANCISCO -- Communispace, the leader in building and managing online customer communities, and its client Charles Schwab today were named winners in the "Listening" category of the Forrester Groundswell Awards, announced yesterday at the annual Forrester Consumer Forum in Chicago.
- Research articles 2007-10-12
- Honda's in hot pursuit of Gen X; With all the boomers it can handle, automaker goes after new demo.(News)(Honda Motor Company Ltd.)
- Byline: JEAN HALLIDAY Byline: JEAN HALLIDAY
- Research articles 2007-09-10
- DoubleClick's @plan Advertising Tool Allows Agencies to Measure Consumer Online Spending Levels; Baby Boomers Spend More On Music And Clothes/Apparel Than Generation X
- Business, Technology, Advertising & Media Editors
- Research articles 2002-04-15
- Marriott revamp targets Gen Xers.(global update: design)
- WASHINGTON, D.C. At the Marriott International global full-service general managers conference held in March the theme was "like to love," reflecting the company's desire to connect emotionally with its guests. The new goal is to create mem WASHINGTON, D.C. At the Marriott International global full-service ...
- Research articles 2005-05-01
- What Gen Xers want from work - From the Publisher; Generation Xers' attitude towards work; includes related article listing the Society for Human Resource Management's - board of directors - Column - Brief Article
- Look around your office. There's a Generation Xer out there who, in 20 or 30 years, might be running your department. Or your company.
- Research articles 1999-10-15
- GEN-X SIGNS LICENSE DEAL FOR NIKE'S SAVIER.(Brief Article)
- Byline: Wayne Niemi Byline: Wayne Niemi
- Research articles 2004-08-23
- Orange County's Youth Advertising Experts Launch www.orangezone.com; The Orange Zone's ``Flashy'' New Web Site Offers Expertise on Marketing to Gen X and Y
- Business Editors and High-Tech Writers
- Research articles 2000-11-29
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