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- Curveball
- The Idea in Brief You've executed a brilliant new strategy--but your competitors are catching on. How to get them off your scent? Stalk recommends throwing curveball strategies: clever moves that get competitors looking the other way...
- Articles 2008-04-14
- Value Innovation
- The Idea in Brief Struggling to stay ahead of your rivals? No need. Instead of trying to match or beat them on cost or quality, make the other players irrelevant--by staking out new market space...
- Articles 2008-04-01
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