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- Holiday Shopping 2009: 5 Things You Need to Know This Year
- After a grim holiday season in 2008, retailers have regrouped and changed their tactics. Inventories are tighter, and stores are trying to maintain profits by limiting their discounting strategies. But understanding what retailers are up to will give you a decided advantage this year. Here are five big trends...
- Articles 2009-11-25
- Tom Thumb Battles Recession with Loyalty Program
- Retailers don’t always get the most out of technology, preferring to stick with old methods and not taking full advantage of what’s possible, but a crisis like the recession can get the once reluctant thinking about how to get more out of what tools they have, and that can be...
- Blog posts 2009-03-11
- Consumer Give More Gift Cards but with Fewer Bucks Aboard
- More consumers are purchasing gift cards but they’re spending less on them. A study by the Hartman Group and National Research Network indicated that between September 2007 and August 2008, 52 percent of consumer purchased at least one gift card while in the period from March 2008...
- Blog posts 2009-05-05
- Supervalu's SHOP 'n SAVE Ignites Gift Card Sales with Fuel Incentives
- Supermarkets want a bigger piece of the Christmas sales pie and the Supervalu-affiliated SHOP ‘n SAVE chain is among those going after their holiday hunk through gift cards. Of course, supermarkets have been carrying the gift cards issued by other retailers for some time now. In fact,...
- Blog posts 2009-10-08
- Early Holiday Shoppers on Bargain Hunt, Abetted by Walmart
- Consumers seem to have adopted a set of expectations based on last year’s holiday season that retailers really hoped they wouldn’t. According to the Accenture Holiday Shopping Survey, consumers are entering holiday season 2009 looking for the deep discounts that they experienced as retailers tried to shed...
- Blog posts 2009-10-23
- Blackhawk Part Two: Gift Cards Replace Banks as Consumers Get Creative
- In the past year, especially with the recession, we have seen a lot of consumers use gift cards for personal budgeting. by Mike Duff
- Blog posts 2009-11-19
- Gift Cards Sales Won't Save Sputtering Holidays
- Retailers can't count on gift card revenues to salvage a holiday selling season that is looking increasingly abysmal. According to a report from MasterCard Advisors SpendingPulse, overall retailer sales â€" including those from credit cards, gift cards, checks and cash -- were down between two and four...
- Blog posts 2008-12-26
Additional Resources
- Staying on Top of Recession, Wal-Mart Adds Tesco-esque Financial Services
- In the midst of a recession it is handling pretty well, Wal-Mart is establishing a financial services program for its customers with a particular emphasis on lower income consumers who might not have a checking account. The move in financial services calls to mind Tesco in the...
- Blog posts 2009-02-18
- Walmart Makes New Run at Amazon, but Tackles Best Buy and Supermarkets, too
- Walmart is taking on all comers as Thanksgiving approaches with discounts that again challenge Amazon but Best Buy and supermarkets as well. Vice chairman Eduardo Castro-Wright said Walmart WMT would not be beaten on price this Christmas season, and the retailer is out to prove him true....
- Blog posts 2009-11-09
- Whole Foods Twitters on the Cheap
- One thing retailers have to love about social network marketing is how cheap promotions can be and how much interesting feedback they can generate. Take contests for example. At the same time a traditional contest promoter, Burger King, has been offering a million dollar grand prize in...
- Blog posts 2009-07-15
- Third Parties, Different Developments with A&P, Safeway
- One way retailers have been rolling with the economic punches over the past few years has been by launching marketing programs with third parties that have developed new kinds of promotional strategies. Relationships with third parties can work out well or badly depending upon circumstances. Among...
- Blog posts 2009-09-15
- Sears Face(book)s Black Friday
- Give Sears Holding SHLD credit for making the most out of Black Friday, as it’s not only squeezing the event for all its worth without actually discounting more deeply than other retailers, but it’s also using initiatives revolving around the date to boost its social networking initiatives. ...
- Blog posts 2009-11-23
- Kmart, Sears Holding Explore Digital Media
- Kmart has tried ethnic initiatives before but what is interesting about a new campaign for Black History Month is that the Sears Holding division is making online a major part of the effort. Kmart has been exploring how to promote itself using digital media as it struggles...
- Blog posts 2009-01-30
- Target Launches Classic American Fashion to Rejuvenate Apparel
- Target is touting fashion for summer with the release of its Look Book, a style guide that is all new in a ‘40s kind of way and a fresh attempt to change its apparel fortunes. The look is definitely retro. Although a couple of different eras are...
- Blog posts 2009-02-05
- Toys"R"Us Joins Walmart, Kmart in Holiday Exclusives After Thwarting Macy's
- Getting its own exclusive kids deal going for the holidays, Toys“Râ€Us is partnering with LEGO Systems in establishing "Bricktober," a month-long event at the retailer's stores across the United States and online, saluting the bricks that kids still use to build skyscrapers, planes, trains and even intergalactic warships. ...
- Blog posts 2009-10-02
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