Gillette Co.

News & Analysis

gillette co. and marketing - All News and Analysis

• More men are into moisturizers

  - 2008-03-24

  NEW YORK -- Men have many different preferences when it comes to shaving their faces, from power shavers to a wide variety of wet shaving systems. One of the few things these consumers can agree on is a desire for products that smooth or moisturize the skin. Sales...

  Tags: brand, Branding, Gillette Co., MARKETING, Revlon Inc., SALES, supermarket

• P&G's Venus: Goddess to problem-child; Dogged by trademark litigation, beloved brand hasn't grown as hoped.(News)(Procter & Gamble Co.'s Venus Razors and Gillette Mach3 marketing)

  - 2008-01-07

  Byline: JACK NEFF Byline: JACK NEFF

  Tags: brand, Gillette Co., litigation, marketing, Procter & Gamble Co.

• New Balance Names Robert T. DeMartini as Chief Executive Officer

  - 2007-04-17

  BOSTON -- Boston-based New Balance announced today that Robert T. DeMartini has been named the global athletic company's Chief Executive Officer. DeMartini has more than twenty-two years of experience in the consumer products industry, including The Procter & Gamble Company, The Gillette Company and most recently as Group Vice President...

  Tags: Boston, Gillette Co., MARKETING, Procter & Gamble Co., SALES, Strategy, Tyson Foods Inc.

• Former Venture owner acquiring Mayco; Winget rebuilding modest holdings in auto suppliers.(Mayco Plastics Inc.)(Larry Winget)(NJT Enterprises LLC)

  - 2006-10-23

  Byline: Rhoda Miel Injection molder Mayco Plastics Inc. and its 500 employees will have a fresh start in the auto industry, under new ownership led by an automotive supplier creating his own second chance. NJT Enterprises LLC, controlled by Larry Winget, is...

  Tags: bankruptcy, Detroit, Ford Motor Co., Gillette Co., Litigation, Manufacturing, MARKETING, Strategy, supplier

• P&G hires BBDO for Gillette brands across Asia-Pacific.

  - 2006-08-04

  Aug. 4--MUMBAI, India -- Gillette's association with Ogilvy & Mather (O&M), which goes back to December '03, will soon come to an end. Procter & Gamble (P&G), which acquired Gillette in '04, has just appointed Omincom group agency, BBDO to handle key Gillette brands across the...

  Tags: brand, Branding, Gillette Co., MARKETING, Ogilvy & Mather, Procter & Gamble Co.

• Henkel to buy deodorants business of Procter and Gamble

  - 2006-02-21

  DUESSELDORF, Germany AFP — Henkel, the German maker of cosmetics and consumer chemicals, said it had agreed to buy a number of deodorant brands from Gillette, a unit of Procter and Gamble, for around 420.0 million dollars (353.0 million euros). The acquisition included brands such as Right Guard, Soft...

  Tags: Agence France-Presse, brand, Branding, Gillette Co., MARKETING

• P&G yanks some cooks out of kitchen; Letter From Neff: May streamline marketing style to mimic Gillette.(News)

  - 2006-01-23

  Byline: JACK NEFF Byline: JACK NEFF

  Tags: Gillette Co., marketing, Procter & Gamble Co.

• Razor sharp marketing.(Gillette (Aust) Pty Ltd)(Brief Article)

  - 2005-05-03

  May 03, 2005 (Food Week - ABIX via COMTEX) May 03, 2005 (Food Week - ABIX via COMTEX)

  Tags: Gillette Co., marketing

• Route to a brand's best strategy: new findings challenge the belief that market share alone correlates with profitability. Bain & Company's analysis of 200 brands shows that products at the high end stand to earn considerably more with a smaller share

  - 2005-03-22

  Conventional wisdom holds that market share alone determines profitability for branded consumer products. But that masks the full story. Consider what happened to The Gillette Co. after its main competitor Bic introduced low-cost disposable razors sold by the bag in the mid-1970s. Gillette, the global leader in razors, responded with...

  Tags: analysis, Bain & Co., brand, Branding, Europe, Gillette Co., MARKETING, razor, strategy

• A STRONG AFTERSHAVE EFFECT; PROCTER & GAMBLE'S ACQUISITION OF GILLETTE COULD CHANGE THE MARKETING OF MEN'S SHAVERS.

  - 2005-03-07

  Byline: Jennifer White Byline: Jennifer White

  Tags: acquisition, Gillette Co., marketing, Procter & Gamble Co.