Gillette Co.

News & Analysis

gillette co. and razor - All News and Analysis

• Procter & Gamble has confirmed that its new manufacturing centre for Gillette blades and razors in Poland is now ready to begin full production.(TECHNOLOGY & PACKAGING)

  - 2006-09-08

  PROCTER & GAMBLE has confirmed that its new manufacturing centre for Gillette blades and razors in Poland is now ready to begin full production. ... PROCTER & GAMBLE has confirmed that its new manufacturing centre for Gillette blades and razors in Poland is now ready to...

  Tags: blade, Gillette Co., manufacturing, Procter & Gamble Co., razor

• Gillette steps up a gear with Nitro.(Gillette M3Power Nitro)(Brief Article)

  - 2005-06-24

  Following the launch of its first ever battery-powered razor, blade giant Gillette is extending the offering with Gillette M3Power Nitro. This time the micro-pulsing razor features a black handle and vibrant neon green flashes. Following the launch of its first ever battery-powered razor, blade...

  Tags: Gillette Co., razor

• Superstar Sisters Hilary Duff and Haylie Duff Kick off Nationwide Search for the Best Legs in America; Third Annual 'Legs of a Goddess' Contest Celebrates Gillette's New Venus Vibrance Razor

  - 2005-06-10

  NEW YORK -- Hilary and Haylie Duff spotted some great legs today during the kick off of the third annual Gillette Venus "Legs of a Goddess" contest - a nationwide search to find the woman with the best legs in America. The contest heralds the launch of Gillette's breakthrough new...

  Tags: Gillette Co., razor

• UK: following the launch of its first ever battery-powered razor, blade giant Gillette is extending the offering with Gillette M3Power Nitro.(Brief Article)

  - 2005-06-01

  UK: Following the launch of its first ever battery-powered razor, blade giant Gillette is extending the offering with Gillette M3Power Nitro. This time the micro-pulsing razor features a black handle and vibrant neon green flashes. UK: Following the launch of its first ever battery-powered...

  Tags: battery, blade, Gillette Co., razor

• Gillette has launched its first ever disposable razor within the Venus Divine range.(Product News)(Brief Article)

  - 2005-03-25

  GILLETTE HAS launched its first ever disposable razor within the Venus Divine range. Features include comfort-coated blades with a two-layer coating and a patented ... GILLETTE HAS launched its first ever disposable razor within the Venus Divine range. Features include comfort-coated blades with a two-layer...

  Tags: blade, Gillette Co., razor

• Route to a brand's best strategy: new findings challenge the belief that market share alone correlates with profitability. Bain & Company's analysis of 200 brands shows that products at the high end stand to earn considerably more with a smaller share

  - 2005-03-22

  Conventional wisdom holds that market share alone determines profitability for branded consumer products. But that masks the full story. Consider what happened to The Gillette Co. after its main competitor Bic introduced low-cost disposable razors sold by the bag in the mid-1970s. Gillette, the global leader in razors, responded with...

  Tags: analysis, Bain & Co., brand, Branding, Europe, Gillette Co., MARKETING, razor, strategy

• Gillette Introduces Two New High-Performance Venus Razors

  - 2004-12-16

  BOSTON -- The Gillette Company today announced the upcoming launch of two new high-performance women's razors, broadening the portfolio of the top-selling Venus brand, the world's most successful franchise in female shaving.

  Tags: Gillette Co., high-performance, razor

• At the cutting edge of razors: the male grooming sector has experienced huge growth in recent years and the fight for share is a cut-throat business. In a bid to tackle the might of Gillette, Wilkinson Sword has teamed up with King of Shaves. But the move

  - 2004-05-27

  Blood is about to be drawn in the increasingly tense razor war between male grooming super power Gillette and a rejuvenated Wilkinson Sword. Blood is about to be drawn in the increasingly tense razor war between male grooming super power Gillette and a rejuvenated...

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• ADVISORY/'Power Player' Sean Combs to Introduce New Gillette M3Power Razor

  - 2004-05-19

  Business Editors

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• The Boston Globe Business Briefs Column.

  - 2004-05-07

  The Boston Globe Knight Ridder/Tribune Business News May 7--GILLETTE SUES SHARPER IMAGE OVER PATENT: Gillette Co. filed suit against Sharper Image Corp., asking a federal judge to declare that the Boston shaving giant doesn't infringe patents held by the San Francisco retailer...

  Tags: Boston Globe, Gillette Co., patent, razor, Sharper Image Corp.