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- How Mobile Apps Are Revolutionizing Advertising.
- The Success of Apple's iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. It's an entirely new medium for Madison Avenue, and it is quickly becoming a powerful way to influence consumers. ...
- Articles 2009-09-16
Additional Resources
- Pension funds: Gillette could get nicked in P&G merger.(News)
- Byline: Vince Calio Combining the retirement plans of The Gillette Co., Boston, and Cincinnati-based Procter & Gamble Inc., might not go as smoothly as a shave with Gillette's "Mach 3'' razor. That's because Gillette employees could see Byline: Vince Calio ...
- Research articles 2005-02-07
- Late News; Gillette to launch electric handle for Mach 3 razor.
- [Boston] Gillette Co. on Jan. 15 is expected to unveil a battery-powered, vibrating handle for its Mach 3 razor line, to launch in June, said an executive familiar with the situation. A Gillette spokeswoman declined to comment. Gillette this spring a [Boston] Gillette Co. on Jan....
- Research articles 2004-01-12
- INDIA: GILLETTE PLANS TO INVEST UP TO US$20 MILLION IN INDIA SUBSIDIARY.(Brief Article)
- Gillette Company, the US consumer products manufacturer, has announced that it has requested permission from India's Foreign Investment Promotion Board to invest up to US$20 million in Gillette India. In January, Gillette stated that it plans to inve Gillette Company, the US consumer products manufacturer, has...
- Research articles 2002-02-26
- NASCAR's Top Drivers Featured in Advertising Campaign for New Gillette Fusion Razors; New Television Commercial Starring the Six Gillette Young Guns Showcases the Latest Additions to the Gillette Family of World-Class Shaving Products
- DAYTONA, Fla. -- To support the launch of the new Gillette FusionTM and Gillette Fusion PowerTM shaving systems, Gillette is debuting a new high-energy television commercial starring the six Gillette Young Guns. The creative will first air during the Daytona 500 on February 19, 2006. The spots will run exclusively...
- Research articles 2006-02-16
- Gillette Launches New Line of Hydrating Shave Gels and After-Shaves; New Line Includes Technology to Complement Gillette Fusion Shaving Systems
- BOSTON -- The Gillette Company today announced the launch of a line of shaving products that complement the new Gillette FusionTM and Gillette FusionTM Power shaving systems for men. The new collection consists of shave gels and after-shaves that are specially formulated to work in tandem with the new shaving...
- Research articles 2005-09-14
- UK: following the launch of its first ever battery-powered razor, blade giant Gillette is extending the offering with Gillette M3Power Nitro.(Brief Article)
- UK: Following the launch of its first ever battery-powered razor, blade giant Gillette is extending the offering with Gillette M3Power Nitro. This time the micro-pulsing razor features a black handle and vibrant neon green flashes. UK: Following the launch of its first ever battery-powered...
- Research articles 2005-06-01
- Gillette clear gel extends to other deo brands. (Gillette Co.)
- In the US, Gillette Co. is expanding its proprietary Clear Gel technology from the Gillette Series range to its three traditional anti-perspirant/deodorant APD lines: Right Guard, Soft & Dri and Dry Idea. In the US, Gillette Co. is expanding its proprietary Clear Gel technology from...
- Research articles 1993-09-25
- INDIA: GILLETTE CLOSES DURACELL PLANT IN MANESAR.(Gillette India)(Brief Article)
- Gillette India has announced that it has closed its Duracell alkaline battery plant in Manesar. The company stated that the closure was the result of a weak market. Gillette India stated that it shall now get batteries from other Duracell plants ... Gillette India has announced...
- Research articles 2002-01-30
- Gillette to sell European toiletries operations.
- The Gillette Company is selling some of its European businesses in a major realignment of its shaving and personal care organisations in North America and Europe. Gillette's vice chairman, Mr. Derwyn Phillips who is responsible for Gillette North Atl The Gillette Company is selling some of...
- Research articles 1990-01-25
- Gillette stake. (Gillette Co. acquires Wizamet SA)
- Gillette has acquired an 80 per cent interest in Poland's Wizamet SA, a razor blade manufacturer. The remaining 20 per cent is owned by Wizamet staff. The company currently makes double-edged blades for eastern Europe and Gillette has stated that it inGillette has acquired an 80 per...
- Research articles 1993-03-10
- With the 2002 FIFA World Cup underway, official sponsor Gillette has produced two new gift packs for men.(World Cup Travel Pack )(Brief Article)(Product Announcement)
- * With the 2002 FIFA World Cup underway, official sponsor Gillette has produced two new gift packs for men. The World Cup Travel Pack (rrp 10.99 [pounds sterling]) and the Gillette World ... * With the 2002 FIFA World Cup underway, official sponsor Gillette has produced...
- Research articles 2002-06-10
- Gillette in revitalisation plans. (Gillette Co.)
- The Gillette Co. will use its North Atlantic launch of Gillette Series men's toiletries to help revitalise its business in the category, particularly in the US, where it has fallen behind other major companies. The Gillette Co. will use its North Atlantic launch of Gillette ...
- Research articles 1992-10-10
- Likely ruling on Gillette deal. (Gillette Co.'s planned acquisition of Wilkinson Sword) (Company News)
- It seems likely that the European Commission, based in Brussels, will rule against the Gillette Company's planned buy-out of Wilkinson Sword, its main competitor. Officials in Brussels will probably force Gillette either to amend the terms of its involIt seems likely that the European Commission, based in...
- Research articles 1992-03-25
- Gillette steps up a gear with Nitro.(Gillette M3Power Nitro)(Brief Article)
- Following the launch of its first ever battery-powered razor, blade giant Gillette is extending the offering with Gillette M3Power Nitro. This time the micro-pulsing razor features a black handle and vibrant neon green flashes. Following the launch of its first ever battery-powered razor, blade...
- Research articles 2005-06-24
- Gillette to Create the Largest Flip Card Stunt Ever Attempted; Over 118,000 Fans at the Daytona 500 Will Support the Launch of the New Gillette Fusion and Gillette Fusion Power Shaving Systems™
- DAYTONA, Fla. -- Gillette announced today that fans seated along the frontstretch and backstretch at Daytona International Speedway on Sunday, February 19, 2006, will participate in the largest flip card stunt ever attempted. The stunt, which will support the launch of the new Gillette FusionTM and Gillette Fusion PowerTM shaving...
- Research articles 2006-02-17
- Gillette Announces Prostate Cancer Awareness Initiative; Gillette Prostate Cancer Challenge Will Help Men and Their Families to Learn and Talk about Prostate Cancer Risks, Prevention and Detection
- BOSTON -- Gillette today announced the launch of the Gillette Prostate Cancer Challenge, a nationwide effort to raise awareness of the risks, symptoms and benefits of early detection of prostate cancer, the second leading cause of cancer deaths in American men. E[acute accent]Gillette is teaming with the National Prostate Cancer...
- Research articles 2006-02-17
- P&G hires BBDO for Gillette brands across Asia-Pacific.
- Aug. 4--MUMBAI, India -- Gillette's association with Ogilvy & Mather (O&M), which goes back to December '03, will soon come to an end. Procter & Gamble (P&G), which acquired Gillette in '04, has just appointed Omincom group agency, BBDO to handle key Gillette brands across the...
- Research articles 2006-08-04
- Gillette honors Pratt: in Boston.(award for Pratt Industries (USA) Chairman Anthony Pratt )(Brief Article)
- Pratt Industries USA Chairman Anthony Pratt second from left accepts a Gillette Omnimark Award from Gillette executives Erik Lawson, director Procurement and Engineering second from right and Robb Seifert right, global procurement manager. Pratt Industries USA Chairman Anthony Pratt second from left ...
- Research articles 2004-06-05
- P&G picking choicest ones from Gillette.
- May 6--NEW DELHI -- Procter & Gamble has started hand-picking talent from Gillette India, following the global takeover of the latter earlier this year. Gillette's marketing head Sachin Gopal moves to P&G India in place of Chester Twigg, who May 6--NEW DELHI -- Procter &...
- Research articles 2005-05-06
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