Resources

1 Resources for

global marketing management

  • Subscribe to this listing via:
  • RSS
  • Email

BNET Resources

Interpreting Insurance Policy Language
Insurers are responsible for interpreting rather complex policy language that ordinarily has a legal as well as a commonsense meaning. This responsibility exists in an environment that is characterized by extensive competition in which customer service and good faith relationships with insured is vital to a company's success. The insurance...
Tags: Insurance Company, Global Marketing Management, Policy Language, Insurance, Financial Planning, Business Operations, Corporate Insurance, Finance
White papers 2003-01-01

Additional Resources

Aspects Of International / Global Marketing
Globalization is the condition wherein an organization, irrespective of its physical location, can procure raw materials and sell its finished goods to any country in the world. In such scenario, the concept of global marketing assumes significance. Global marketing management involves integrating the marketing activities across different countries. The paper...
Tags: Michigan State University, Marketing Management, Marketing Research, Marketing
Presentations 2003-01-01
Oblicore Names Bernd Leger Vice President of Marketing; Service Delivery Management Leader Appoints Enterprise Software and Outsourced Services Veteran to Drive Global Marketing Initiatives
COLUMBIA, Md. -- Oblicore, a leading provider of service delivery management software and best practices, today announced that Bernd Leger joined the company as Vice President of Marketing. A 10-year global technology marketing veteran, Leger will drive all facets of Oblicore's global marketing effort, expanding awareness of the company's brand...
Tags: Oblicore Inc.
Research articles 2006-04-11
IXOS SOFTWARE AG Appoints Jurg Wyttenbach as Head of Global Marketing and Sales; Jurg Wyttenbach, a Swiss National, is Responsible for Global Business Expansion
Business Editors/High-Tech Writers MUNICH/GRASBRUNN, Germany--BUSINESS WIRE--Aug. 15, 2000 IXOS SOFTWARE AG, a leading provider of management solutions for eBusiness document management in inter-enterprise system environments, announced the appointment of Jurg Wyttenbach as Head of Global Marketing and Sales. Jurg Wyttenbach (43) has several years of experience in sales...
Tags: Digital Equipment Corp., IXOS SOFTWARE AG
Research articles 2000-08-15
Atempo Names Stephen Terlizzi Vice President of Global Marketing; Former EMC Executive to Lead Atempo's Global Marketing Initiatives
PALO ALTO, Calif. -- Atempo, Inc., a leader in data protection for information lifecycle management ILM, today announced the appointment of Stephen Terlizzi as vice president of global marketing. In this position, Terlizzi is responsible for leading Atempo's global marketing initiatives to further accelerate the company's rapid rate of growth.
Tags: EMC Corp.
Research articles 2005-02-14
Unica Positioned in the Visionaries Quadrant in Analyst Firm's ''Magic Quadrant'' for Enterprise Marketing Management
WALTHAM, Mass. -- UnicaR Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management EMM solutions, today announced the company has been positioned in the "Visionaries" quadrant of Gartner, Inc.'s "Magic Quadrant for Enterprise Marketing Management, 2Q06."(1) According to Gartner, Inc., "Enterprise marketing management EMM provides a platform for the entire...
Tags: Gartner Inc., Unica
Research articles 2006-07-05
Aprimo Opens European Office; Marketing management firm targets European companies
Business Editors LONDON--BUSINESS WIRE--March 20, 2000 Aprimo, Incorporated, the fastest-growing provider of e-business enterprise marketing management solutions, today announced it is expanding into the European market with the opening of a London office. Adrian Turner, a 10-year veteran of software sales and marketing management, will head up the...
Tags: Aprimo Inc.
Research articles 2000-03-20
Unica® Rolls Out New Version of Its Enterprise Marketing Management Suite; Affinium 7 Delivers the Most Complete Capability for a Marketing System of Record
WALTHAM, Mass. -- UnicaR Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management EMM solutions, today launched Affinium 7, the most comprehensive update of its marketing software suite to date. Affinium 7 delivers a rich set of new EMM capabilities including: dynamic, scaleable offer management; flexible response tracking; extensive user-definable...
Tags: marketing, Unica
Research articles 2006-09-12
Curam Software Appoints Stephen Frank, Vice President of North America Sales and Kimberley Williams, Vice President of Global Marketing; Oracle and PeopleSoft Executive Appointments Support Curam Software's Global Growth
MCLEAN, Va. -- Curam Software, the leading provider of Social Enterprise Management SEM software solutions, today announced the appointment of Stephen Frank and Kimberley Williams as vice president of North America sales and vice president of global marketing, respectively. Frank will own responsibility for North America sales, driving direct and...
Tags: Oracle Corp., PeopleSoft Inc.
Research articles 2005-04-12
Scala appoints David Topping to drive global marketing strategy.
M2 PRESSWIRE-5 June 2000-SCALA BUSINESS SOLUTIONS: Scala appoints David Topping to drive global marketing strategy C1994-2000 M2 COMMUNICATIONS LTD RDATE:05062000 London -- Scala Business Solutions, a leading global provider of e-business management solutions eBMS, has announced the appointment ...
Tags: EBMS
Research articles 2000-06-05
Aprimo, Incorporated extends leadership in Enterprise Marketing Management in Q3; Key new business wins, deployment expansions, and a strategic acquisition set the stage for a successful year as demand for Aprimo Marketing continues to grow.
M2 PRESSWIRE-2 November 2004-Aprimo: Aprimo, Incorporated extends leadership in Enterprise Marketing Management in Q3; Key new business wins, deployment expansions, and a strategic acquisition set the stage for a successful year as demand for Aprimo Marketing continues to growC1994-2004 M2 COMMUNICATIONS LTD RDATE:11022004...
Tags: Aprimo Inc.
Research articles 2004-11-02
Scala appoints David Topping to drive global marketing strategy.
M2 PRESSWIRE-5 June 2000-SCALA BUSINESS SOLUTIONS: Scala appoints David Topping to drive global marketing strategy C1994-2000 M2 COMMUNICATIONS LTD RDATE:05062000 London -- Scala Business Solutions, a leading global provider of e-business management solutions eBMS, has announced the appointment ...
Tags: EBMS
Research articles 2000-06-05
Verticalnet Appoints Larry Fournier as Vice President of Worldwide Marketing; Veteran Software Marketing Executive Brings More Than 20 Years of Global Marketing and Communications Experience
MALVERN, Pa. -- Verticalnet, Inc. (Nasdaq:VERT), a leading provider of supply management solutions, today announced that Larry Fournier has been named Vice President of Worldwide Marketing. Fournier will be responsible for the development and execution of global marketing strategies and initiatives including corporate messaging and positioning, product and services marketing,...
Tags: marketing, software
Research articles 2005-08-24
Aprimo Opens Toronto Office, Marketing Management Solutions Provider Continues International Expansion.
INDIANAPOLIS, Nov 27, 2000 Aprimo, Incorporated today announced the opening of a Toronto office to more directly address the demand in Canada for the company's web-based marketing management platform, AprimoTM Marketing. Toronto houses Canada's largest number of corporate headquarters. AprimoTM...
Tags: Aprimo Inc.
Research articles 2000-11-27
Imation and Aprimo Join Forces To Bring Enterprise Marketing Management to Global 2000
Business Editors OAKDALE, Minn. & INDIANAPOLIS--BUSINESS WIRE--Sept. 13, 2000 Imation Corp. (NYSE:IMN), Color Technologies division and Aprimo, Inc., the fastest growing provider of Internet-based marketing management solutions, today announced a joint marketing agreement aimed at delivering the most comprehensive range of consulting and technology solutions for marketing organizations...
Tags: Aprimo Inc.
Research articles 2000-09-13
Cognos Senior Vice President, Global Marketing and Chief Marketing Officer to Speak at the 35th Annual JPMorgan Technology Conference on May 22
OTTAWA and BURLINGTON, Mass. -- Cognos (Nasdaq: COGN; TSX: CSN), the world leader in business intelligence and performance management solutions, today announced that Dave Laverty, senior vice president, global marketing and chief marketing officer, will speak at the 35th Annual JPMorgan Technology Conference on May 22, 2007 at the Westin...
Tags: Annual, Cognos Inc., J.P. Morgan Chase & Co., Technology
Research articles 2007-05-16
The Go-To-Market Frontier: Global Account Management (GAM)
Go-to-market systems, that complex web of multiple marketing channels that link suppliers with their customers, have radically evolved beyond simple advertising or salesperson marketing channels. Unfortunately, many academicians and industry practitioners are relatively unaware of the significance of these changes. The traditional salesperson has been replaced by specialized selling teams...
Tags: Frontier, Global Account Management, Sales Strategy, Marketing Research, Sales, Marketing
White papers 2006-12-29
Aeroplan Selects Unica's Enterprise Marketing Management Solution
WALTHAM, Mass. -- Unica Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management EMM solutions, today announced that Aeroplan, Canada's premier loyalty marketing company, has selected Unica's Affinium software to enhance its planning, execution and measurement of its multi-channel marketing campaigns. The goals of implementing the EMM solution are to...
Tags: marketing, Unica
Research articles 2006-07-17
Avocent Corporation Announces Senior Management Promotions; Douglas E. Pritchett Named Executive Vice President of Global Marketing; Edward H. Blankenship Named Senior Vice President of Finance and Chief Financial Officer
HUNTSVILLE, Ala. -- Avocent Corporation (NASDAQ:AVCT) today announced two senior management promotions. Douglas Dusty E. Pritchett was named Executive Vice President of Global Marketing and Edward Teddy H. Blankenship was named Senior Vice President of Finance and Chief Financial Officer.
Tags: Avocent Corp., finance, marketing
Research articles 2005-07-21
Federal-Mogul Corporation Vice President of Global Marketing, Aftermarket Products and Services, Jay Burkhart Wins Prestigious Automotive Aftermarket Management Education Award
SOUTHFIELD, Mich. -- Jay Burkhart, vice president of global marketing, aftermarket products and services, Federal-Mogul Corporation (OTCBB:FDMLQ) received the annual Automotive Aftermarket Management Education Award today at the Automotive Aftermarket Products Expo AAPEX in Las Vegas, Nevada.
Research articles 2006-10-31
  • << Previous
  • page 1 of 1
  • Next >>
advertisement
advertisement
Click Here