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- Search Engine Marketing: Your Questions Answered
- Realizing the vast majority of engineers and technical buyers search for products and services on the Internet, many suppliers use search engine marketing to reach their target audience. Others are considering adding search engines to their marketing mix. Despite its growing popularity and potential, search engine marketing is a complex...
- White papers 2005-06-01
- Technical Articles: A Tool for Effective Marketing
- This paper gives the reader tips for writing technical articles. It offers ideas about how to use them on a Web site and in other communications to increase awareness and generate qualified leads. Writers, marketers and product managers will find the practical approach presented here useful in developing technical articles....
- White papers 2006-01-30
- Lead Management: Proven Strategies for Managing and Increasing Leads
- As a marketer, a person knows that leads are only as good as the company's ability to respond appropriately and track them through the sales process. If the person is experiencing any challenges in managing leads or needs to increase the number of highly-qualified leads, this paper will be of...
- White papers 2004-07-01
- Essentials of E-mail Marketing
- E-mail has proven to be one of the most effective marketing tools in an overall marketing mix due to speed, affordability and excellent results. E-mail is often the preferred method for engineers and technical buyers to open communication channels and establish relationships with suppliers. However, poor marketing practices, a deluge...
- White papers 2004-04-01
- Search Engine Marketing: Your Questions Answered - An Interview With Search Engine Expert Sarabjit Singh
- Getting listed near the top of search results pages has become a specialized industry, often beyond the core competencies of many marketers in the industrial supplier community. And although a person may generate Web site traffic through search engine marketing, the person may not capture and convert qualified leads and...
- White papers 2005-06-01
- Your Web Site: Is It Costing You Customers?
- There's an old saying that a person can only make a first impression once. With over 90 percent of engineers using the Internet to source technical products, manufacturers must ask themselves: What first impression is the Web site making on engineers and technical buyers? Design engineers rank navigation difficulty and...
- White papers 2002-11-01
- Reaching the Technical Buyer: New Marketing Strategies for Manufacturers
- Many leading technical product manufacturers have figured out that their target market of engineers and technical buyers are online and therefore that is where they need to be as well. They are changing their marketing mix to compete on the Internet and, ultimately, increase their business. And while online marketing...
- White papers 2002-06-14
- Should Your Marketing Change During Uncertain Times?
- Given the current state of the economy and world affairs, some companies are still taking a "Wait and see" attitude about marketing and are remaining cautious with budgets and expenditures while focusing on cutting costs and retrenchment. History has proven again and again that companies reducing marketing during a recession...
- White papers 2003-03-01
- Next Generation Search Engines: Meeting the Specialized Needs of the Engineering Community
- The Internet is the number one source for engineers and technical buyers looking to find products, services and other specialized information essential to their jobs. Search engines have become the gateway to this world of information. The future of Internet search is specialized search. For engineers and technical buyers, a...
- White papers 2004-03-01
- 2006 Marketing Planning Kit: Tools to Evaluate Your Marketing Mix and Plan Effective Marketing Strategies - New Tips and Information on Engineering and Marketing Trends for 2006
- Over the last few years, a dramatic change in the component research and sourcing behavior of engineers has led many suppliers to take a closer look at their marketing strategies. With increasing pressure from executives to account for marketing expenditures, marketers are intent on measuring ROI of marketing programs, increasing...
- White papers 2005-11-01
- Generating High Quality Leads on the Internet: How Manufacturers Can Dramatically Increase Marketing ROI
- For marketing programs to be effective, one must provide three things: lead generation, lead qualification and handling, and long-term brand building. GlobalSpec offers an innovative and proven Internet lead generation and brand exposure system for manufacturers. It is an online product sourcing system that connects buyers and sellers of technical...
- White papers 2005-11-11
- GlobalSpec Marketing Trends Survey
- During February 2006, GlobalSpec conducted a survey of marketing professionals and corporate managers in the industrial and manufacturing sector. The survey specifically addressed the marketing objectives, trends and expenditures within the engineering, technical and industrial communities. According to survey results, 35% of respondents will spend upwards of 50% of their...
- White papers 2006-04-06
Additional Resources
- Lastly, SolidWorks' 3D PartStream.NET and GlobalSpec's SpecSearch Pro are now integrated. (Project management and collaboration).
- Lastly, SolidWorks' 3D PartStream.NET and GlobalSpec's SpecSearch Pro are now integrated, enabling users to search ... Lastly, SolidWorks' 3D PartStream.NET and GlobalSpec's SpecSearch Pro are now integrated, enabling users to search manufacturers' websites for specific parts, and to view and download with...
- Research articles 2002-06-01
- Autodesk partnership with GlobalSpec extends component search to design teams.
- By Staff A partnership between Autodesk and GlobalSpec permits extended design team members-including purchasing agents-to launch component part searches from Autodesk Design Review, a tool within the Autodesk Inventor 3D design application. By Staff ...
- Research articles 2007-05-01
- GlobalSpec Announces Expanded Partnership with PennWell Corporation; PennWell Enhances Additional Web Sites With GlobalSpec's Powerful Search Capabilities
- TROY, N.Y. -- GlobalSpec, the leading specialized search engine and online resource for engineers and technical buyers, today announced an expanded partnership with PennWell Corporation, a business-to-business media company providing authoritative print and online publications across multiple industries.
- Research articles 2004-10-12
- GlobalSpec
- GlobalSpec (www.globalspec.com) allows engineers and technical buyers to search the world's largest database of active and historical U.S., national, European, international, and corporate standards, as well as U.S. government specifications and related technical documents--content not available on general search engines.
- Research articles 2004-08-01
- GlobalSpec, The Engineering Search Engine, Now Indexing Millions of Pages of Research and Reference Content
- TROY, N.Y. -- Alliances With Leading Publishers Offer Greater Access to Important Published Works GlobalSpec (www.globalspec.com), the leading specialized search engine and online community for engineers and technical buyers, has announced it is further expanding its content offering to users by indexing a broad range of proprietary research and...
- Research articles 2005-09-27
- Talks Will Detail How to Virtually Manage Multi-Cultural Design Teams; GlobalSpec's Scott Virkler, Three Boeing Executives to Speak at SAE 2005 AeroTech Congress
- TROY, N.Y. -- Scott Virkler, vice president of business development for GlobalSpec, Inc., along with three executives from the Boeing Company will offer ways to virtually manage geographically dispersed and culturally diverse design teams during the SAE 2005 AeroTech Congress and Exhibition in Dallas, October 4, 2005.
- Research articles 2005-08-17
- Forbes.com, GlobalSpec Join Business.com Network
- SANTA MONICA, Calif. -- Business.com, the search engine designed and organized for business, has expanded its reach to business professionals with the addition of two strategic partners to its network: Forbes.com and GlobalSpec. The Business.com Network now reaches 38 million users according to comScore Media Metrix.
- Research articles 2005-03-08
- GlobalSpec Announces Partnership with McGraw-Hill Professional
- Relationship Adds Engineering and Technical Definitions from McGraw Hill-Professional's Digital Engineering Library to GlobalSpec
- Research articles 2007-07-31
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