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go-to-market strategies

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12 Biggest Sales Presentation Mistakes Salespeople Make And How To Avoid Them
If you can't describe the objective of your interaction in one sentence, you may be guilty of fuzzy focus - trying to say too much at once. You'll confuse your listener and that doesn't make the sale. Decide exactly what you want and need to accomplish in this contact. Make...
Tags: Sales Presentation, Go-To-Market Strategies, Sales Tools, Sales Strategy, Sales
White papers 2009-01-01

Additional Resources

Suppliers go the distance for Schneider Electric: strategies have competitors scratching their heads. (Strategic Sourcing).(Brief Article)
Every three months, corporate commodity managers and purchasing directors at Schneider Electric North America SENA get together for an intense brainstorming session: They thoroughly re-examine their commodity strategies and look for competitive a Every three months, corporate commodity managers and purchasing directors at...
Tags: Schneider Electric, strategic sourcing, strategy, supplier
Research articles 2002-07-18
Clark opens On The Go concept store. (Marketing Strategies - Industry News).(Clark Retail Enterprises, Inc)(Brief Article)
Clark Retail Enterprises, Inc., Oak Brook, Ill., has officially opened its first store featuring the company's new On The Go convenience-store prototype, co-branded with Clark gasoline. The 1,675 square-foot store, located in St. Charles, Ill., features an increased fresh-food offering and sports a new logo and...
Tags: Clark Retail Enterprises Inc.
Research articles 2001-04-01
GAO questions savings from large buying groups: health agencies go it alone.(General Accounting Office)
Nonprofit hospitals may envy the buying strategies from the Iowa Health System IHS in Des Moines. If the trend holds up from a recent General Accounting Office GAO report, nonprofits could save on supply purchases by buying directly from vendors. Nonprofit hospitals may envy the buying...
Tags: General Accounting Office, health care
Research articles 2002-10-15
IBM tracks benefits of centralized sourcing data. (E-Procurement Strategies).
Bringing sourcing and procurement activities online can produce a number of benefits that go far beyond the savings and process improvements achieved with a click and buy application. Aggragating spend data through a central repository opens up a h Bringing sourcing and procurement activities...
Tags: benefit, e-procurement, IBM Corp., sourcing
Research articles 2002-03-21
GIGA INFORMATION GROUP: Stay out of e-commerce -- go out of business!
M2 PRESSWIRE-24 February 1999-GIGA INFORMATION GROUP: Stay out of e-commerce -- go out of business! C1994-99 M2 COMMUNICATIONS LTD RDATE:240299 -- Giga advises on e-commerce strategies for competitive advantage Giga Information Group, one of the leading authorities on IT, is...
Tags: conference, e-business, E-business/E-commerce, Giga Information Group Inc., INTERNET
Research articles 1999-02-24
TravelCenters of America introduces TA Cafe Express.(MARKETING STRATEGIES: INDUSTRY NEWS)(TravelCenters of America Inc.)(Brief article)
TravelCenters of America, Westlake, Ohio, has introduced its new "Grab and Go" food-and-beverage concept called TA Cafe Express for rollout across its nationwide network of interstate travel centers. The new concept features a selection of gourmet coffees, cappuccinos and hot chocolates, as well...
Tags: TravelCenters of America Inc.
Research articles 2006-09-01
Sales Incentives: Go Beyond Volume
The sales activity in an organization has high demands from its salespeople. Even their pay structure is performance driven. The same is governed by the ‘Pay for performance' PP plan wherein the salespeople are paid based on the amount of sale they make. For this reason, the sales employees have...
Tags: Incentive, Sales Strategy, Sales Force Management, Sales
White papers 2003-01-01
Three Strategies for Integrating CSR With Brand Marketing
Increasingly, companies are putting a public face on their Corporate Social Responsibility CSR activity but is it driving customer trial, purchase and loyalty and ultimately brand equity. Too frequently these activities are unconnected or, worst of all, go opposite directions, which for certain types of companies become catastrophes. This article...
Tags: Strategy, Brand, World Advertising Research Center, Corporate Social Responsibility, Branding, Business Ethics, Corporate Law, Leadership, Management, Marketing, Business Operations
White papers 2004-10-01
Limey, go home. (Barclays de Zoete Weld lays off former Drexel Burnham Lambert employees that they hired barely a year ago)
WHEN Britain's Barclays de Zoete Wedd BZW, the investment-banking arm of Barclays Bank, snapped up 40 American share salesmen and analysts from a recently defunct Drexel Burnham Lambert, there was much waffle about global" equity strategies a WHEN Britain's Barclays de Zoete Wedd BZW, the...
Tags: Barclays Plc.
Research articles 1991-04-27
Sun-Sentinel, South Florida, Business Strategies Column.
Knight Ridder/Tribune Business News Jun. 12--Beatrice Williams observed that one of Motorola's buildings had a lot of windows. The owner of a window treatment business called up Bill Hayes, Motorola's business diversity manager, and was put in touch with a buyer. She made a bid....
Tags: American Airlines, Construction, Motorola Inc., Williams, window, women
Research articles 1998-06-11
Calculated Risks
Diverse companies are rolling out Web services in defiance of the risks, looking for early mover advantage, ROI projected in the millions, and huge cost savings over developing and deploying software in conventional ways. Early adopters web services are betting that by investing in multiple standards, performing extra due diligence...
Tags: Risk, Web, Web Service, International Data Group, Adopters Web Service, Cloud Computing, Web Services, Roi/Tco, Channel Management, Strategy, Enterprise Software, Software, Finance, Managerial Accounting, Marketing, Management
White papers 2003-10-01
Zacks.com Featured Expert Kevin Matras Highlights: Delphi Financial Group, Integrated Circuit Systems, Covance and UnitedHealth Group
CHICAGO -- Kevin Matras goes over two Screening Strategies that go beyond your ordinary Earnings screens. Stocks in this week's article are: Delphi Financial Group, Inc. (NYSE:DFG), Integrated Circuit Systems, Inc. (NASDAQ:ICST), Covance, Inc. (NYSE:CVD) and UnitedHealth Group, Inc. (NYSE:UNH). Click here for the full story exclusively on Zacks.com: http://at.zacks.com/?id=109
Tags: Borland Delphi, integrated circuit, UnitedHealth Group Inc.
Research articles 2005-08-03
Creating a Cyberdefense
E-Strategies Worried that terrorists might attack U.S. computer systems next? A few simple precautions will go a long way toward protecting your company. Even before last September's terrorist attacks, the law firm of Lewis and Roca LLP was hypercautious about safeguarding its sensitive digital documents. In fact, compared...
Tags: computer, Dartmouth College, Government, Lewis, Litigation, network, PRODUCTIVITY, SECURITY
Research articles 2002-01-01
Exploring the Currency Carry Trade
The Macro Trader submits: In our ETF based newsletter, the carry trade is one of the strategies that employ. For those unfamiliar with the carry trade, you are essentially trading the interest rate differentials of different countries. You short a low-yielding currency and go long a...
Tags: ETF, The Macro Trader
External links 2009-06-02
Changing perspectives.(Editorial)(Statistical Data Included)
Restructuring and global strategies are creating opportunities for petrochemicals companies in the 21st century. But they must also win the hearts and minds of consumers, reports Attitudes are also changing. Companies have realised that the two traditional tactics when confronted by the...
Tags: BP Amoco, The Dow Chemical Co., Union Carbide Corp.
Research articles 1999-09-20
"Insourcers" defy job loss trend.
Aug 12, 2002 The Australian ABIX via COMTEX -- Queeensland bank Suncorp Metway and outsourcing player Electronic Data Systems have announced they will hire additional technology IT staff. The latter will take on 100 extra programmers at its Adelaide computer software development centre,...
Tags: Electronic Data Systems Corp., Suncorp-Metway Ltd.
Research articles 2002-08-12
Zacks.com Featured Expert Kevin Matras Highlights: Alliant Techsystems, Zoltek Cos, Healthcare Services Group and Tidewater
CHICAGO -- Kevin Matras goes over two Screening Strategies that go beyond your ordinary Earnings screens. Stocks in this week's article are Alliant Techsystems, Inc. (NYSE:ATK), Zoltek Companies, Inc. (NASDAQ:ZOLT), Healthcare Services Group, Inc. (NASDAQ:HCSG) and Tidewater, Inc. (NYSE:TDW). Click here for the full story exclusively on Zacks.com: http://at.zacks.com/?id=109 ...
Tags: Zacks Investment Research Inc.
Research articles 2006-04-19
Zacks.com Featured Expert Kevin Matras Highlights: C-COR Inc., Kellwood Company, Rogers Communications and Rudolph Technologies
CHICAGO -- With earnings season starting this week, Kevin Matras goes over two Screening Strategies that go beyond ordinary earnings screens. Stocks in this week's article are C-COR Incorporated (NASDAQ:CCBL), Kellwood Company (NYSE:KWD), Rogers Communications Inc. (NYSE:RG) and Rudolph Technologies, Inc. (NASDAQ:RTEC). Click here for the full story exclusively on...
Tags: Zacks Investment Research Inc.
Research articles 2006-10-11
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