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7 Resources for

golfer

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Doug Schaer: Turning Sports into Entrepreneurs
What does it take to make sports stars into businessmen? Consultant Doug Schaer knows. The former sports agent has been working with professional athletes like golfer John Daly, helping them see enterprise opportunities and creating ownership for them in the products they endorse.
Tags: Entrepreneurship
Videos 2007-11-08
In Search of Perfection: Practice, Patience, Courage
Ben Hogan's single-minded commitment to becoming the greatest golfer in history exemplifies the level of dedication that will be required to succeed in today's increasingly competitive world. This article focuses on Hogan's discipline, his ability to visualize what he needed to win, his confidence founded on unrelenting practice, and his...
Tags: financial service, career, brand, financial
White papers 2005-08-15
How Innovation Is Like Golf
For a game that's so maddeningly difficult, golf inspires real fanaticism in its fans. Among them, apparently, is management guru, Gary Hamel. His post on today's Harvard Business Review Conversation Starters opens with a passionate description of the game's charms and aggravations (if you're a golfer, it's a must-read for...
Tags: Leadership, Jessica Stillman, golfer, Hamel, innovation
Blog posts 2008-01-04
My boss is a golf fanatic. During the warmer months, he'll sneak out of work early once or twice a week and take a bunch of the guys from the office with him to the local linksBecause I don't golf, I never get asked to go with them. Yet I...
Tags: OK IT, Where's The Line?, injustice
Blog posts 2007-07-01
Good Sports: Using Athlete Endorsements
Starting with golfer Arnold Palmer in the 1960s, companies have derived great value from using star athletes to represent their products. The marriage of Michael Jordan and Nike almost single-handedly created a new market for high-end sports shoes as urban wear. The danger, though, is that sometimes...
Tags: Professional development, Advertising & Promotion, Sean Silverthorne, athlete, Maria Sharapova
Blog posts 2007-11-02
Unconscious Marketing: The Coca-Cola Revelations
When you hear a bottle of Coca-Cola being opened, does the pop-fizz sound wet your thirst for that first sip? Or does it do something more, transporting you back in time to a happy, warm memory when your grandfather snapped open an eight-ounce bottle of the popular...
Tags: Branding, Marketing research, Sean Silverthorne, Coca-Cola Co., Paul Michelman, brand, marketing
Blog posts 2008-07-08
Being Globalization Ready
The generation of kids who are now in high school could be hurt by globalization. Craig DeLuca founded The Global Challenge to give these kids a better opportunity to be beneficiaries rather than victims of a closely-interconnected global economy. Students enrolled in The Global...
Tags: General
Blog posts 2007-06-10
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