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	<title><![CDATA[gonzaga university and marketing Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to gonzaga university and marketing]]></description>
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		<title><![CDATA[Hispanics said newest target market]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qa5289/is_200705/ai_n21240383]]></link>
		<description><![CDATA[As the Hispanic population here continues to mushroom, Spokane-area universities and businesses are bolstering their efforts to recruit from and tap into that increasingly important ethnic group. Gonzaga University has ramped up its advertising in bilingual journals and college guides that target students with Hispanic backgrounds, and has started to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 17 May 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/gonzaga+university.html"><![CDATA[Gonzaga University]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Development interest in district is high, some say]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qa5289/is_200507/ai_n24301914]]></link>
		<description><![CDATA[Private development in what's being called the University District hasn't kicked into high gear yet as some expect it will in coming years, but U District advocates say interest is heavy in two projects that are in the works-the reopening of the Schade Towers and the potential redevelopment of the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 14 Jul 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/gonzaga+university.html"><![CDATA[Gonzaga University]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/pedestrian.html"><![CDATA[pedestrian]]></category>
		<category domain="http://resources.bnet.com/topic/pinch.html"><![CDATA[Pinch]]></category>
		<category domain="http://resources.bnet.com/topic/survey.html"><![CDATA[survey]]></category>
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		<title><![CDATA[O'Donnell joins editorial staff at WBJ.(Bernadette O'Donnell at Wenatchee Business Journal)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6550/is_200505/ai_n25928385]]></link>
		<description><![CDATA[Bernadette O'Donnell has joined The Wenatchee Business Journal  staff as a reporter, replacing Darlene Schneider, who took a marketing  job in Moscow, Idaho.    O'Donnell, 25, was born in Newport Beach, Calif., but moved to  Wenatchee when she was 18 months old. She graduated from...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 01 May 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/gonzaga+university.html"><![CDATA[Gonzaga University]]></category>
		<category domain="http://resources.bnet.com/topic/idaho.html"><![CDATA[Idaho]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/moscow.html"><![CDATA[Moscow]]></category>
		<category domain="http://resources.bnet.com/topic/photography.html"><![CDATA[photography]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Segmentation, Targeting, And Positioning]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=79888]]></link>
		<description><![CDATA[The processes of segmentation, targeting, and positioning enable an organization to strategically place its product in the market and gain competitive advantage. It begins with situation analysis wherein the company does a Strengths, Weaknesses, Opportunities and Threats SWOT analysis to ascertain the issues prevailing in the market. Based on the...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/gonzaga+university.html"><![CDATA[Gonzaga University]]></category>
		<category domain="http://resources.bnet.com/topic/segmentation.html"><![CDATA[Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/positioning.html"><![CDATA[Positioning]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Market Segmentation, Targeting, And Positioning]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=79905]]></link>
		<description><![CDATA[Effective market segmentation, targeting and positioning strategies enable an organization to gain competitive advantage in the market. Market segmentation involves dividing the entire market into groups containing identifiable consumers who seek similar benefits from a product. Next comes the task of targeting and product differentiation. In this, marketers must decide...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/gonzaga+university.html"><![CDATA[Gonzaga University]]></category>
		<category domain="http://resources.bnet.com/topic/market-segmentation.html"><![CDATA[Market-segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/positioning.html"><![CDATA[Positioning]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[SWOT Analysis]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=85093]]></link>
		<description><![CDATA[The Strengths, Opportunities, Weaknesses, and Threats SWOT analysis is a tool to identify the strengths, weaknesses, opportunities, and threats in context of an organization. To gain a sustainable competitive advantage in the market, an organization needs to leverage its inherent strengths towards exploiting the opportunities present in its external environment....]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/gonzaga+university.html"><![CDATA[Gonzaga University]]></category>
		<category domain="http://resources.bnet.com/topic/swot+analysis.html"><![CDATA[Swot analysis]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Tacoma, Wash.-Area College Students Likely to Pay for High Power Bills.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200108/ai_n21533933]]></link>
		<description><![CDATA[By David Wickert, The News Tribune, Tacoma, Wash. Knight  Ridder/Tribune Business News    Aug. 15--The University of Washington and other colleges are  raising fees and cutting costs to help pay skyrocketing electric bills.    The UW Board of Regents today is expected to impose...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 15 Aug 2001 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/gonzaga+university.html"><![CDATA[Gonzaga University]]></category>
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	<item>
		<title><![CDATA[Gonzaga University Theatre To Make 'Joyful Noise']]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200010/ai_mark08017772]]></link>
		<description><![CDATA[Tim Slover's "Joyful Noise" will be performed by  the Gonzaga University(www.gonzaga.edu/) theatre program at 8 p.m.  Oct. 12,  13, 14, 19, 20, and 21, and at 2 p.m. Oct. 21."Joyful Noise" is the story of George  Frederic  Handel's writing of  "The Messiah." The story...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Jan 1970 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/gonzaga+university.html"><![CDATA[Gonzaga University]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
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