Resources

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goodreads.com

Otis Chandler: Literary Networking: Otis Chandler is the founder of Goodreads.com, a social networking site for book lovers. Chandler talks about the benefits of his site above others that feature similar content and his own personal experiences with Goodreads.com.; Tags: Otis Chandler, Online Communications, Marketing, Advertising & Promotion, goodreads.com, literature, social networking, Site; Videos 2008-04-24

Your Work Five Ways to Speak Like Obama

Five Ways to Speak Like Obama

Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
Your Industry Why a Drug-Ad Ban Would Be Good for Big Pharma

Why a Drug-Ad Ban Would Be Good for Big Pharma

The drug business spends $5 billion a year on advertising and yet studies continue to emerge suggesting that hundreds of millions of those dollars are wasted. Perhaps it’s time to consider whether more restrictions on drug ads might, counterintutively, benefit the industry. BusinessWeek reports that a survey by research company Verilogue of 12,500 recorded conversations between [...]
Your Money Volunteer Work When Unemployed: Should You Work for Free?

Volunteer Work When Unemployed: Should You Work for Free?

Laid-off executives are diving into volunteer work as a way to make new contacts, stay engaged, and eventually find paying work. But not every kind of volunteer work bestows the same benefits, and devoting too much time and energy to pro bono activities can actually hinder your search for a job that will pay the mortgage. Here’s how to guarantee a payoff from the work you do for free.