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- Yahoo! goes up against Google's AdSense; Yahoo! Publisher Network is extended to small and medium-size Web sites.(News)(Column)
- Byline: CAROL KROL Byline: CAROL KROL
- Research articles 2005-08-08
- Beyond Google AdSense: Monetizing Smaller Web Sites
- How can small companies and start-ups earn money from their Web sites? At the Revenue Bootcamp Conference in Mountain View, Calif., panelists discuss pay-per-click ads, and why they might not be the best model for smaller businesses. Panelists include: Neil Chase, vice president of Author Services at Federated Media; Samir...
- Videos 2009-07-14
- Video: Beyond Google AdSense -- Monetizing Smaller Web Sites
- How can small companies and start-ups earn money from their Web sites? At the Revenue Bootcamp Conference in Mountain View, California, Federated Media VP Neil Chase, Glam Media CEO Samir Arora, and other panelists discuss why pay-per-click ads might not be the best model for smaller businesses. ...
- Blog posts 2009-08-12
Additional Resources
- Viyya Technologies to Utilize Real-Time Online Advertising with Google AdSense™ Advertising Service
- ROSELAND, N.J. -- Viyya Technologies, Inc. (Pink Sheets: VYON), the developer and marketer of the world's most advanced, web-based information management platform, announced today that it is has been approved by Google to participate in the Google AdSense[TM] Advertising Service for the VIYYA[TM] product platform.
- Research articles 2007-01-09
- Six Apart, Technorati, and Compete all Challenge Google
- First, bloggers ended mainstream media's monopoly over content. Now, innovative ad networks are moving to loosen Google's domination of the blogger-ad market. But, as every blogger knows, monetizing your blog is a challenge. Last month, Six Apart announced a new set of advertising tools for bloggers...
- Blog posts 2008-05-14
- Peachpit Announces Make Easy Money with Google: Using the AdSense Advertising Program; Computer Users of All Ages Can Create Money-Making Blogs and Web Sites
- BERKELEY, Calif. -- Anyone with access to a computer can build a money-making blog or Web site, with no programming or technical background required, according to Make Easy Money with Google: Using the AdSense Advertising Program by Eric Giguere (ISBN: 0-321-32114-6; $24.99). This new Peachpit title walks readers through the...
- Research articles 2005-06-29
- Factual: Parting The Curtains Of The Invisible Web
- This year, we've seen several ambitious new efforts to mine and make searchable the vast part of the web that remains largely hidden to search engines—often referred to as the deep, hidden or invisible web. The latest foray into the reaches of hidden web is actually a hybrid, of sorts:...
- News items 2009-10-13
- Should Google Rank Sites Based on Speed?
- Google's Matt Cutts hinted this past week that Google is considering using a site's speed as part of the algorithm that ranks the order of pages on Google. Fast sites might rank higher, while slower-loading sites might suffer. It's a proposal that's proving controversial. To quote from...
- News items 2009-11-15
- Microsoft vs. Google: Clash of the (Online Advertising) Titans
- In its bid to further challenge Google on the online-advertising front, Microsoft announced a deal with OpenX Technologies (an "independent ad server for Web publishers," according to a Nov. 2 press release) that will have the two companies referring publishers to one another, as well as cross-marketing. The companies claim...
- News items 2009-11-02
- With AdMob, Google seeks mobile ad advantage
- When the long-expected development of smartphones and handheld devices into primary computers reaches maturity, Google wants to make sure it occupies just as strong a position on the small screen as it does on the big one.Google set the stage for that future Monday when it announced a $750 million...
- News items 2009-11-09
- All Things Google - Que Publishing Releases New Edition of Best-Selling Googlepedia: The Ultimate Google Resource
- INDIANAPOLIS -- Gmail. Blogger. Google Book Search. Google Web Search. Google AdSense. Google AdWords. Google Calendar. Google Checkout. The Internet's most popular search site encompasses more than simple web searches, and Googlepedia: The Ultimate Google Resource, Second Edition, from Que Publishing, provides advanced search techniques and advice on how to...
- Research articles 2007-09-18
- Interview: Google News' Josh Cohen: Can The Aggregator Ever Win Over Publishers?
- There’s no shortage of publishers who are eager to criticize Google (NSDQ: GOOG)—and specifically Google News. They accuse the company alternatively of building a business on the back of their content and not giving their original content sufficient visibility in search results. Despite high-profile efforts to reach out to...
- External links 2009-09-09
- Google Chrome Beta 4.0 Sports Bookmark Sync
- Google Nov. 2 rolled out a beta of Chrome 4.0 with the much-requested bookmark sync tool to enable Chrome's 30 million-plus users to keep their favorite Web pages up to date across multiple computing devices. The idea is fairly obvious these days; most users have computers they use at home...
- News items 2009-11-03
- Google Looks to Dominate iPhone and Android Advertising With AdMob Acquisition
- Google announced this morning that it has acquired 3-year old mobile display ad serving platform AdMob for $750 million, half the price it paid for YouTube in 2006. Why did Google make this move? Two reasons stand out. First, AdMob is a very...
- News items 2009-11-09
- 10 Easy And Creative Tips To Fire-Up Your Sales
- This paper provides some easy steps anyone can take to increase their internet marketing, affiliate and clickbank profits. Create multiple streams of income with your web site. You could sell your own products; sell affiliate products; and sell advertising space, etc. You can also sign up with Google Adsense to...
- White papers 2009-01-01
- Google Boosts AdSense for Mobile For IPhone, Android, Palm Pre
- Google optimizes its AdSense for Mobile mobile ad platform with a feature that better renders ads on mobile and wireless devices such as Apple's iPhone, the Palm Pre and devices based on Google's Android mobile operating system. These device-optimized mobile ads will load faster and fit better on small screens,...
- News items 2009-10-05
- Making Sense of Google's AdMob Acquisition
- Benchmark VC Michael Eisenberg submits: With congratulations to the AdMob team, Sequoia and Accel, since yesterday I have been trying to make sense of the price tag on Google's acquisition of AdMob. $750MM is an eye-popping number for a company at that stage that is probably still losing money....
- External links 2009-11-10
- Google's First Quarter 2009 Earnings Call, the Cliff Notes
- You've probably already read the headlines about Google's first quarter, in which the company reported revenue was up by a measly for Google six percent compared to the first quarter of last year and down by three percent unusual for Google compared to the fourth quarter. But you probably haven't...
- Blog posts 2009-04-17
- Google's Increasing Integration With Twitter
- One thing quite clear from that cache of internal Twitter documents leaked to TechCrunch last week is that the micro-blogging service has been holding ongoing talks with Google about the ways the two companies might work more closely together. It's also evident that Google is taking its...
- Blog posts 2009-07-20
- Google Goes Local; Begins Limited Test Of Listings Ads
- Google (NSDQ: GOOG) has launched some small tests of its listings ads, hoping it can take away some business away from online directories while challenging Yahoo (NSDQ: YHOO) and AOL (NYSE: TWX) as local online advertising becomes less untapped. Although Google has always trained its AdSense products at smaller...
- External links 2009-10-06
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