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- Google Brings AdSense To The Desktop For The First Time Via Google Earth
- Yet another Google (NSDQ: GOOG) property is getting ads. The company confirms to us that it has introduced “some ads” to Google Earth. The move comes as Google has brought advertising over the last year to a set of its properties that were previously unmonetized, including Google Finance, Google...
- External links 2009-11-24
- Beyond Google AdSense: Monetizing Smaller Web Sites
- How can small companies and start-ups earn money from their Web sites? At the Revenue Bootcamp Conference in Mountain View, Calif., panelists discuss pay-per-click ads, and why they might not be the best model for smaller businesses. Panelists include: Neil Chase, vice president of Author Services at Federated Media; Samir...
- Videos 2009-07-14
- Google Opens AdSense To Ad Nets For The First Time
- Trying to find a way to bring more ad dollars to its AdSense members amid slowing revenue growth, Google (NSDQ: GOOG) is opening up its system to ad networks for the first time. In a letter sent around to members tonight, Google told members they’ll soon be able to...
- External links 2009-08-27
- Google Promises Smarter AdSense For Smartphones; Publishers Can Now Run Larger Ads
- For the past two years, Google (NSDQ: GOOG) has promised to bring its AdSense experience to mobile. Up to now, the search giant has come up short, but Google says that was more of a limitation of the cell phone market. But as more consumers are turning to the...
- External links 2009-10-05
Additional Resources
- Peachpit Announces Make Easy Money with Google: Using the AdSense Advertising Program; Computer Users of All Ages Can Create Money-Making Blogs and Web Sites
- BERKELEY, Calif. -- Anyone with access to a computer can build a money-making blog or Web site, with no programming or technical background required, according to Make Easy Money with Google: Using the AdSense Advertising Program by Eric Giguere (ISBN: 0-321-32114-6; $24.99). This new Peachpit title walks readers through the...
- Research articles 2005-06-29
- WPP and Google fund online ad research
- Advertising giant WPP and Google are funding a research initiative that will examine online advertising trends and investigate the best ways to allocate ad budgets. The firms are pledging USD4.6bn to the project, which will reportedly run for three years....
- Articles 2009-03-18
- Google Boosts AdSense for Mobile For IPhone, Android, Palm Pre
- Google optimizes its AdSense for Mobile mobile ad platform with a feature that better renders ads on mobile and wireless devices such as Apple's iPhone, the Palm Pre and devices based on Google's Android mobile operating system. These device-optimized mobile ads will load faster and fit better on small screens,...
- News items 2009-10-05
- Google Rolling Out AdSense Relevancy Improvements
- Google announced subtly that it is rolling out a series of enhancements to AdSense's contextual targeting capabilities to more accurately match relevant ads to AdSense publishers' pages.Unfortunately, not many details about these enhancements were given away, but Google says AdSense publishers will not have to update their AdSense accounts or...
- News items 2009-08-19
- Google invests in ?Adsense for images’
- Google is throwing its support behind Pixazza, an online ad firm describing itself as Google AdSense "except for images". The search giant has contributed to Pixazza's USD5.75m Series A funding round, alongside August Capital and CMEA Capital. The investment coincides with the full launch of Pixazza's in-image ad service,...
- Articles 2009-03-25
- Yahoo! Search Ads Now Port to Mobile, Google's Bigger, Better Browser Ads
- I had not known that on certain high-end handsets (Android, iPhone) Yahoo! is now showing paid search ads as a matter of course. The change came very recently. The approach, long used by Google, had initially been rejected by Yahoo! as not offering an optimal experience for mobile users. However,...
- News items 2009-10-06
- Google Improves AdSense Competitive Ad Filter
- In August, Google announced that it was upgrading its category filtering feature for AdSense, and extending the feature into more countries like the US and the UK. Today, Google announced that they have added two additional improvements to the Competitive Ad Filter.These improvements would be faster filtering and increased filter...
- News items 2009-09-02
- Google's Adsense for Video Forces Out Small Publishers, Violates IAB Guidelines
- Dan Rayburn submits: While it's unknown how much traction Google GOOG is getting with its Video Adsense platform, multiple publishers have reached out to me over the past few months to talk about how Google is trying to force publishers into presentation requirements that they say conflicts with content...
- External links 2009-06-17
- IncrediMail and Google Sign AdSense Direct Agreement
- - Milestone Agreement Sets Stage for Increased Search Activity and Monetization - TEL AVIV, Israel -- IncrediMail Ltd. (NASDAQ: MAIL) (www.incredimail-corp.com), an Internet content and media company, today announced that it has signed a direct agreement with Google Inc. (NASDAQ: GOOG), reflecting negotiated terms for the Company's participation in...
- Research articles 2008-07-01
- Google Finally Links AdWords To DoubleClick
- Google is ready to fully leap into the display ad market, arguing it can do for that category what it has done for search. Ever since its $3.1 billion acquisition of DoubleClick two years ago, Google (NSDQ: GOOG) has promised to make it easy to manage both search and...
- External links 2009-09-18
- Google Eyes Acquisitions Amid 27% Profit Hike in Q3
- Google reported third-quarter profit of $1.64 billion, a 27 percent boost from its profit of $1.29 billion in Q3 2008. Google CEO Eric Schmidt stressed Google would make acquisitions, large and small, and said the search engine hopes to get a test version of its Chrome Operating System out to...
- News items 2009-10-15
- Google Turns On AdSense for Feeds
- Erick Schonfeld submits: After more than two months of testing, Google has finally turned on AdSense for Feeds. Formerly, these were FeedBurner ads. The acquired company has moved its advertising program over to Google’s system, and now any AdSense advertiser can tap into the Feedburner network. The ads...
- External links 2008-08-15
- Google Q3: Growth Returns
- Erick Schonfeld submits: After two quarters of flat sales, Google announced a resumption of growth in the third quarter, with revenues up 7 percent to $5.95 billion. Net income was up 27 percent to $1,64 billion, or $5.13 EPS, which was above consensus. Google generated $1.8...
- External links 2009-10-15
- Google Goes Local; Begins Limited Test Of Listings Ads
- Google (NSDQ: GOOG) has launched some small tests of its listings ads, hoping it can take away some business away from online directories while challenging Yahoo (NSDQ: YHOO) and AOL (NYSE: TWX) as local online advertising becomes less untapped. Although Google has always trained its AdSense products at smaller...
- External links 2009-10-06
- Making Sense of Google's AdMob Acquisition
- Benchmark VC Michael Eisenberg submits: With congratulations to the AdMob team, Sequoia and Accel, since yesterday I have been trying to make sense of the price tag on Google's acquisition of AdMob. $750MM is an eye-popping number for a company at that stage that is probably still losing money....
- External links 2009-11-10
- Google-Buying-Twitter Rumor Highlights Twitter's Business Model
- Suppose we should get this rampant "Google buying Twitter" rumor out of the way. I'm connecting the dots here, but seems there is a correlation between the post on TechCrunch that started it all, the post on Kara Swisher's blog saying that the rumor started because of some "product-related discussions"...
- Blog posts 2009-04-03
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