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• YouTube Tries To Win Over News Sites With A Video Upload Tool

  PaidContent - 2009-11-17

  Google’s YouTube is making another pitch to media organizations, this time with YouTube Direct—a tool that makes it easy for news websites to solicit videos from their visitors. YouTube Direct lets visitors to a news website upload YouTube videos right from that site; news orgs can then vet the...

  Tags: YouTube Inc., Video, Tool, Corporate Communications, Marketing, Media & Publishing, Online News, Companies, Google, YouTube, Joseph Tartakoff

• YouTube Tests Ad-Skipping Feature As A New Form Of Engagement

  PaidContent - 2009-11-11

  YouTube is testing “skippable” pre-roll ads on a select group of its content partners’ videos, as it tries to determine what sort of spots are engaging to viewers and what turns them off, Mediapost reports. The ads will appear on the clips of partners who have chosen to participate...

  Tags: Google Inc., Advertisement, YouTube Inc., Video, Advertising, Social Media, Companies, Google, YouTube, David Kaplan

• YouTube's Content Head Jordan Hoffner Leaving To Join Ben Silverman's New Venture

  PaidContent - 2009-11-03

  Jordan Hoffner, the head of content partnerships for YouTube, is leaving the company, and joining Ben Silverman’s new content venture at IAC (NSDQ: IACI), we have learned. The move from YoutTube was announced internally today. This is the second senior digital exec to join Silverman’s venture, after we first...

  Tags: Venture, IAC/InterActive Corp., YouTube Inc., Business Structures, Finance, Features, Exclusive, Industry Moves, Companies, Google, YouTube, IAC, Rafat Ali

• YouTube Begins UK Long-Form TV VOD: C4 Signed, May Get ITV

  PaidContent - 2009-10-15

  YouTube has secured its first long-form on-demand UK TV content, doing a deal that sees Channel 4 add the same shows to the service that are already carried on the broadcaster’s own 4oD service.Nearly 3,000 hours of shows - including Hollyoaks, Skins and Peep Show - will be available...

  Tags: Advertisement, YouTube Inc., U.K., C4, Hulu, Video On Demand (VoD), TVs, Tv & Home Theater, Broadband Internet, Digital Media, Personal Technology, Home Entertainment, Telecommunications, Consumer Electronics, Media & Publishing, TV, VOD, Companies, Channel 4, Google, YouTube, ITV, Robert Andrews

• YouTube Praises Itself On Its Google Birthday

  PaidContent - 2009-10-09

  Google’s attempts to turn around negative perceptions of its $1.6 billion purchase of YouTube continue: In a post marking the three year anniversary of the deal, YouTube co-founder Chad Hurley praises the site’s “tenets” and announces it now gets “well over a billion views a day.” The post is...

  Tags: Google Inc., YouTube Inc., Corporate Communications, Marketing, Research & Metrics, Metrics, Companies, Google, YouTube, Joseph Tartakoff

• Warner Music Hands Over Video Ad Sales To Outrigger

  PaidContent - 2009-10-08

  Warner Music Group (NYSE: WMG) has a vision for how it’s going to make money with digital content this time around—and it includes a few key tech platforms and sales partners. On the sales end in the U.S., the company is giving the reins to Outrigger Media, a New...

  Tags: Video Advertisement, YouTube Inc., Video, Warner Music Group Corp., WMG, Outrigger Media, Sales Strategy, Sales Force Management, Corporate Communications, Sales, Marketing, Entertainment, Music, Companies, Google, YouTube, Tameka Kee

• Report: YouTube Beefing Up Video Rights Detection

  PaidContent - 2009-10-07

  YouTube is reportedly looking to please broadcasters by enhancing its Content ID database through deals with three video transcoding companies.NYT says the site will on Wednesday announce deals with Harmonic, Telestream and Digital Rapids: “YouTube said it would be able to identify clips almost immediately after a program or...

  Tags: YouTube Inc., Amazon.com Inc., Video, Corporate Communications, Marketing, Media & Publishing, TV, VOD, Companies, Google, YouTube, Robert Andrews

• Google Paid $1 Billion More For YouTube Than It Thought The Site Was Worth

  PaidContent - 2009-10-06

  So, how much of a premium was Google (NSDQ: GOOG) willing to pay for YouTube back in 2006 to make sure that none of its competitors got control of the company? In a deposition, cited by CNET, Google CEO Eric Schmidt says that while he believed that YouTube was...

  Tags: Google Inc., YouTube Inc., Viacom Inc., Corporate Governance, Corporate Communications, Operational Accounting, Personal Finance, Business Operations, Corporate Law, Marketing, Finance, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Google, YouTube, Joseph Tartakoff

• Report: Warner, YouTube Reach A Deal?With Talks For Vevo, Too

  PaidContent - 2009-09-25

  Warner Music Group (NYSE: WMG) and YouTube have finally negotiated a deal that will bring music videos from artists like Madonna and U2 back to the video site, AdAge is reporting. Warner pulled all of its artists clips from YouTube in December, after the two companies could not agree...

  Tags: Advertisement, YouTube Inc., Warner Music Group Corp., Music Video, Sales Strategy, Corporate Communications, Sales Force Management, Sales, Marketing, Entertainment, Music, Social Media, Video, Companies, Google, YouTube, Tameka Kee

• YouTube Movie Rentals: An Intriguing But Dubious Idea

  PaidContent - 2009-09-08

  [by Will Richmond, VideoNuze] Last week it came out that YouTube is in talks with Lionsgate, Sony (NYSE: SNE), MGM and Warner Bros. about launching streaming movie rentals. On the surface this is an intriguing proposition: the 800 pound gorilla of the online video world tantalizing Hollywood with its...

  Tags: Advertisement, Movie, YouTube Inc., Features, Leading Voices, Companies, Google, YouTube, Rafat Ali