Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Google pulls in deals for its TV ad project
- Google says it has signed deals totalling ?upwards of seven figures? for its TV advertising platform. Google TV Ads director Mike Steib says the firm has sealed deals with ad agencies such as Deutsch and Saatchi & Saatchi, as well as with advertisers such as Coldwell Banker. ...
- Articles 2009-05-21
- Google TV Ads Isn't Going Away Any Time Soon
- With all due respect, I beg to differ with my BNET Media co-conspirator, David Weir, on whether Google TV Ads will be around for awhile. It will be. It's easy to see why most pundits would believe that Google TV Ads would follow in the footsteps of Google's failed attempts...
- Blog posts 2009-02-17
Additional Resources
- Google TV Moves Into Direct Response
- In yet another move shoring up its nascent television advertising initiative, Google TV has signed a deal with CoreDirect, the leading transaction agent for the direct response industry. The move will allow Google to burrow much deeper into the ecosytem of agency media buyers, and shows yet again that Google...
- Blog posts 2008-10-20
- Google and Visible World to offer targeted TV ads
- Google is partnering with ad technology company Visible World in a bid to offer TV advertisers greater targeting options. Visible World uses its software to create multiple versions of a specific ad by allowing ad firms to change features including music, graphics and script. Google plans to combine this...
- Articles 2009-07-27
- Google and MSNBC partner for TV ads
- US TV network MSNBC is adding its national inventory to the Google TV Ads platform. The deal will enable advertisers on Google TV Ads to reach more than 91m US households that watch MSNBC. The news follows an ad deal...
- Articles 2009-03-18
- Ad Industry Roundup: Google; Widgets; Nielsen; Auto-Creativity
- -- Google TV Ads' Hallmark moment: Google (NSDQ: GOOG) TV Ads has convinced cable nets Hallmark Channel and Hallmark Movie Channel to set aside a portion of their respective inventories for the search giant's self-serve, targeted ads system on EchoStar (NSDQ: SATS). The partnership comes just as the family-friendly...
- External links 2008-12-03
- NBC Universal Makes Media Deals with Google and Apple
- Julia Boorstin submits: It's a big day for CNBC's parent company, NBC Universal GE, aiming to move the company's TV distribution strategy to the next generation. Goodbye Nielsen, Hello Google GOOG. NBCU and Google have made a multi-year deal to use Google's TV Ads Advertising platform to sell ads...
- External links 2008-09-10
- The Ties That Bind Google, YouTube and Media Companies
- Yesterday I posted about how the record companies (and, actually media companies in general) have no choice but to play ball with YouTube, in light of Warner Music's decision to pull its content off the site. Today, I'd like to talk about why it may be in YouTube's best interest...
- Blog posts 2008-12-23
- Google: Where Failure Is Instructive
- Andrew Corn submits: Google Inc. GOOG, the internet search behemoth and undisputed king of online advertising, tracking and measurement has recently announced its presence in the world of network television advertising. Google TV Ads have reportedly begun booking upfront deals with key advertising agencies in an effort to establish...
- External links 2009-05-27
- Google's Chrome TV Ad Campaign Should Grab More Attention
- Greg Gerber submits: Google's GOOG first Television ad campaign generated quite a bit of chatter recently. Unfortunately, coverage of this campaign by the big blogs completely missed the mark. The announcement of the Chrome TV ads on Google's Official Blog details the reasons for the campaign, but was...
- External links 2009-05-27
- Google: One Successful Failure?
- No one can deny that Google is financial successful. The company makes huge amounts of money and their main line of business -- selling advertising -- is something that needs virtually no marketing to its customers. That is an impressive feat. But it is also one that masks deep confusions...
- Blog posts 2009-07-13
- Cablevision Ready To Roll Out Interactive Ads
- As efforts to provide more targeting and interactivity move slowly along at cable operator cooperative Canoe Ventures, Cablevision (NYSE: CVC) is making a small step toward emulating the online ad model of performance advertising. Both the NYT and WSJ have the details on Cablevision’s plans to roll out interactive...
- External links 2009-09-16
- Google and NBC Cuddle Up for Ad Deal
- Google, who has been persistently trying to cozy up to television networks for over a year now, and NBC Universal, which has an on-again, off-again relationship with online content, struck a deal to let Google carry advertisements on select NBC cable channels. To wit: Google will now...
- Blog posts 2008-09-09
- Google Scrambling to Make YouTube Profitable
- Andy Beal submits: I’m pretty sure that if it were not for its enormous size and price tag, Google GOOG would have shutdown YouTube along with all the other services that couldn’t turn a profit for the search giant. As it stands, Google has so much invested in...
- External links 2009-04-17
- The Nielsen Company and Google Establish Strategic Relationship
- Nielsen to Provide Demographic Data for Google TV Ads
- Research articles 2007-10-24
- Google Patent App Hints at TV Ad Strategy
- Two interesting points about Google popped up yesterday. The first, a story in Ad Age about Google saddling up with Dish TV to set up an ad delivery platform. Essentially, Google wants to get better demographic and consumer engagement numbers, while using the same bidding concept for TV ads that...
- Blog posts 2008-05-06
- Google Radio
- Our Google Adwords account today had a little new message introducing us to Google Radio Ads. After playing around with the functionality, I am excited to have this option in my marketing arsenal, but I am weary of trying it out just yet. The brilliance of using adwords is that...
- Blog posts 2007-05-09
- YouTube Introduces InVideo Ads
- When Google bought YouTube for $1.65 billion last fall, the sale generated a huge amount of buzz, but also some head-scratching. At the time, YouTube was generating no revenue. Now that's changing. Yesterday Google announced that it's introducing ads within content videos -- a semi-transparent overlay over the bottom fifth...
- Blog posts 2007-08-22
- (Images: Annoying yet effective ads)
- (Images: Annoying yet effective ads)Dancing silhouettes completely backfiredThese ads were single-handedly responsible for my decision to purchase ad-blocking software.So yeah, I agree they're annoying, but how effective can they be now that they've driven me to make sure I never see them again?Must be nice...But moving ads such as those...
- Discussion threads 2007-04-23
- 14 Drug Companies Cited for Misleading Google Ads
- The FDA cited 14 drug companies for misleading advertising in sponsored ads among Google search results. Those cited: Biogen Idec, Sanofi Aventis, GlaxoSmithKline, Forest Laboratories, Cephalon, Bayer, Johnson & Johnson, Pfizer, Novartis , Genentech, Boehringer Ingelheim, Merck, Hoffman-LaRoche, and Eli Lilly. The citations, sent...
- Blog posts 2009-04-07
- << Previous
- page 1 of 1
- Next >>
Content Types
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
