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- HBR IdeaCast: Don't Bother with the Green Consumer
- HBR IdeaCast: Don't Bother with the Green ConsumerIt's a balancing actIt is important to always think about the planet in regards to our business processes. We have to do a balancing act, no one is saying to destroy your company in going green, but there is a lot we...
- Discussion threads 2008-02-12
Additional Resources
- The Green Consumer. - book reviews
- The Green Consumer is one of the most comprehensive question-answerers for the consumer who would like to consume less destructively. Names are named, but the book is mostly a primer in basic principles by which to judge, so you can decide about items not specifically attended here. A good overview;...
- Research articles 1992-03-22
- The Green Consumer Letter. - periodical reviews
- The Green Consumer is one of the most comprehensive question-answerers for the consumer who would like to consume less destructively. Names are named, but the book is mostly a primer in basic principles by which to judge, so you can decide about items not specifically attended here. A good overview;...
- Research articles 1992-03-22
- Six Green Consumer Myths
- Marketing surveys have consistently found that roughly 3/4 of consumers could be roughly characterized as green. But a new survey may have found six myths that are "shattering the stereotypes of the green consumer." by Stefan Deeran
- Blog posts 2009-09-02
- HBR IdeaCast: Don't Bother with the Green Consumer
- Companies that try to go both green and mainstream could be setting themselves up for failure. Green consumers want to solve the planet's needs before their own, but mainstream consumers care more about their personal needs. Steve Bishop explains how consumer behavior actually has a bigger impact than product design,...
- Blog posts 2008-02-11
- Yale Conference to Examine What Consumers Value in "Green" Business
- Survey of Consumer Attitudes Towards the Environment, Green Products to be Released NEW HAVEN, Conn. -- The Green Consumer Values Conference, hosted by the Yale Center for Customer Insights at the Yale School of Management YCCI and the Center for Business and the Environment at Yale CBEY, will take...
- Research articles 2008-09-26
- Green Consumers? Forget About 'Em
- Stephen Bishop, a global lead of Design for Sustainability at design consultant IDEO, has written a thoughtful and thought-provoking column on marketing green products to green consumers. In essence, he says, forget about it. What? Not market a new product to the most logical...
- Blog posts 2008-01-25
- Bank of America Redefines Green Money
- Twenty billion dollars -- that's how serious Bank of America is about its new environmental initiative. In a press release, the chief executive of America's largest bank, Kenneth Lewis, said he sees "a tremendous opportunity to support our customers' efforts to build an environmentally sustainable economy," and the company is...
- Blog posts 2007-03-27
- The greening of shopping. (ecological consumer guides) (Books and Arts)
- ONE of the most extraordinary forces to hit British supermarkets last year was that of the green consumer. Quite suddenly, customers wanted eco-everything. Did toilet paper come from felled trees? Quick, fill the shelves with recycled loo rolls. Migh ONE of the most extraordinary forces to...
- Research articles 1990-03-31
- Rotary Corporation, the World's Largest Supplier of Outdoor Power Equipment Replacement Parts, Enters into the G-OIL™ Business with Green Earth Technologies
- Rotary Corporation Will Now Distribute G-OIL[TM] Biodegradable 2-Cycle Green Engine Oil STAMFORD, Conn. -- Green Earth Technologies (Pink Sheets:GETG), a leading green consumer goods manufacturer, has entered into an agreement with Rotary Corporation, the global leader in outdoor power equipment replacement parts, to offer G-OIL[TM] 2-Cycle Green Engine Oil...
- Research articles 2008-10-21
- Cisco Brothers Sponsors the 7th Annual "Green Festival" in San Francisco November 9, 10 & 11
- SAN FRANCISCO -- Innovative and eco-friendly furniture manufacturer Cisco Brothers is sponsoring Green Festival, a joint project of two non-profit organizations, Co-op America and Global Exchange, in San Francisco November 9th through 11th. The biggest green consumer event in the world, Green Festival is a three-day party with a purpose,...
- Research articles 2007-10-22
- The 'Green' Consumer: Catalina Marketing Looks Inside Their Shopping Basket
- ST. PETERSBURG, Fla. -- Retailers and manufacturers can start to see more "green" if they begin to effectively market to the newly-emerging "Green" shopper categories, according to research announced today by Catalina Marketing. According to Catalina, when one Green non-food product was included in a shopper's basket, the average...
- Research articles 2008-01-23
- Green hotels and resorts reach out to eco-conscious travellers
- HUA HIN, Thailand AFP — As climate change guilt among tourists grows, hotels and resorts are finding they need to do more to please the green consumer than simply ask them to re-use their towels. Under-sea air cooling systems, intelligent lighting, organically-fertilised herb gardens and spas constructed entirely from...
- Research articles 2008-04-01
- Today's Green Shoots: First Buds of Spring or Toxic Mold on Our Bread?
- Dr. Stephen Leeb submits:Stock prices rose last week for the 12th time in the past 13 weeks, which makes this the biggest quarterly winning streak in the past 20 years or so. We have to attribute much of the advance to higher consumer confidence resulting from the perception...
- External links 2009-06-09
- Why the Consumer Electronics Show is Going Greener in 2009
- The annual Consumer Electronics Show CES— at which every new gadget debuting in the year ahead is trotted out for display in a football-sized stadium in Las Vegas — is upon us again. After spending days walking amidst rows of 82-inch flat screen TVs and pocketing useless tchotkes from hundreds...
- News items 2009-08-07
- Understanding Green Marketing
- With the continuing rise in environmental awareness and concern, companies recognize that it pays to be green. As well as acting in an environmentally responsible way, it is important for companies to communicate their green credentials. What You Need to KnowWhat is green marketing?There is a degree of confusion...
- Articles 2007-12-03
- Darden's Lenox: Green Leaders View Environmentalism as Strategic Opportunity, Not Compliance Headache
- Professor Michael Lenox is the Executive Director of the Batten Institute for Entrepreneurship and Innovation at the University of Virginia's Darden School of Business. Professor Lenox concentrates on two main areas: technology strategy and the interface of business strategy and public policy. In our fourth installment...
- Blog posts 2009-08-04
- Consumer Report Finds Green Luxury Consumers Look for Social Responsibility before Making a Purchase
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/ae0990/green_marketing_an) has announced the addition of the "Green Marketing and the Luxury Consumer" report to their offering. The Luxury Market Is Going Green - Luxury Brands Can't Afford to Ignore It According to latest trend report on luxury, Green Marketing and the...
- Research articles 2008-08-12
- Office Depot has issued its Green Book catalog of environmentally preferable office products.(Brief Article)
- Office Depot has issued its Green Book catalog of environmentally preferable office products. Printed on elemental chlorine-free 100% post consumer waste recycled paper, the Green Book contains nearly 2,500 environmental products--an 84% increase o Office Depot has issued its Green Book catalog of environmentally...
- Research articles 2005-02-17
- GE joins The Green Grid.(Associate Member News)
- GE Consumer & Industrial has joined The Green Grid, a global consortium of more than 80 high-tech equipment companies such as Dell, HP, IBM, Intel, and Microsoft. GE will work closely with other members of The Green Grid to develop meaningful ope GE Consumer & Industrial...
- Research articles 2007-10-01
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