HARTFORD, Conn. -- Discovery Communications' Planet Green, a global cross-platform initiative including the first-ever 24-hour television network dedicated solely to green lifestyle programming, has become the exclusive Presenting Sponsor of Good And Green--The Green Marketing Conference, November 29 & 30, 2007, Chicago Cultural Center. Good And Green is designed to...
Green marketing is said to give the choice to the consumer. And with the precipitous rise of brands like Whole Foods and Toyota Prius, consumers are more aware than ever of the impact their purchases make. But what if the vast majority of the messaging they receive is wrong? What...
The first rule of green marketing is the first rule of marketing: focus on customer benefits i.e., the primary reason why consumers buy certain products in the first place. Do this right, and motivate consumers to switch brands or even pay a premium for the greener alternative. Consider green as...
Companies that try to go both green and mainstream could be setting themselves up for failure. Green consumers want to solve the planet's needs before their own, but mainstream consumers care more about their personal needs. Steve Bishop explains how consumer behavior actually has a bigger impact than product design,...
This white paper deals with Green Marketing programs and reveals that it is deregulated markets involved in selling green power in the competitive marketplace, in which multiple suppliers and service offerings exist. Currently offered in 9 states Green Pricing programs and regulated markets. It also reveals that programs sponsored by...
According to a report in Marketing Daily, consumers want to "buy green" but often don't really know what that means. The article refers to a new study on green marketing from the Boston College Center for Corporate Citizenship and Cone LLC, a marketing firm. About one in...
The article asserts that Green marketers are concerned about what's going on around them, from the environment to the school playground. This is especially important when marketing to kids. The mind is the most valuable, most fertile place for planting seeds for the future. Whatever we plant now, we'll sow...
Only .05ò0of Green Marketing Claims Not False or MisleadingSuspicion above all ;-)Always thought there is something unclear about how everybody's starting to yell "greeeeen" all of a sudden. I really believe some (maybe a bit more than 0,05 % though...) companies do act consequently with what they claim. Only problem...
From over at AdWeek comes a long and measured look at green marketing from the only angle that ultimately matters: Do consumers care? The answer, depressingly, is: Eh, not so much. From the story: When it asks about specifics of green behavior, polling tends to confirm that mainstream consumers...
It's hysterical. Every day, at the moment, there's a new 'green' story. If it's not a major multiple's daft new reusable bag stunt apparently Justin King told Richard Desmond he needed to stand in line like everyone else if he wanted one, it's the It's...
Dell said Wednesday that it is designing its laptops and desktops to consume up to 25 percent less energy by 2010 compared to today. Welcome to the latest in the "we're greener than you" game where green technology intersects with marketing-speak. Green IT is fashionable, but increasingly...
Here's a new buzzword to add to your PR jargon: "precycling." Brandweek reports that this word is starting to catch on as the latest manifestation of the green marketing fad. Now, what does it mean? It's apparently another way of saying "conserve." As in,...
With the continuing rise in environmental awareness and concern, companies recognize that it pays to be green. As well as acting in an environmentally responsible way, it is important for companies to communicate their green credentials. What You Need to KnowWhat is green marketing?There is a degree of confusion...
Nortel is apparently trying to take a page from AMD's old playbook and sneak up on its much-larger rival-Cisco. Just a few years ago -- it's hard to believe given AMD's recent execution issues -- but AMD snuck up on Intel and gave it fits. Intel was...
Innovative USB Sleep'n Charge. Stylish Fusion™ finish. Ultra-portable. It's clear why the Satellite® U405 is a smart choice for you and your small business. Only from the laptop expert, Toshiba.
Choose up to 5" more legroom with Economy Plus. Starting at $14.
Powerful, Dell is built to fit your business needs Customized systems, experts trained in small business, 24/7/365 support, and powerful, reliable technology. Dell, big results for small business.
