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- What Consumers Really Think of Green PR
- What Consumers Really Think of Green PRRE: What Consumers Really Think of Green PRIt's true that the environmental term "Green" has become a catch-all, overused and often politically abused term that has blurry meaning to consumers. Sustainability and "Carbon-footprint", although less used fall into the same catagory but to a...
- Discussion threads 2008-10-28
Additional Resources
- Understanding PR Spam
- A huge part of publicity success is knowing precisely who your target journalists are, and anticipating what they're going to write about next. These are such obvious components to the process that it's generally pretty perplexing why so many PR folks spam media targets with irrelevant email pitches and...
- Blog posts 2007-07-17
- Toyota, Hypocrisy and Green PR
- We've written about how green initiatives at your company can be good for the long-term bottom line and, of course, how they aren't bad for PR either. Of course, sometimes they really are. Especially when you are caught talking out of both sides of your mouth, as Toyota was last...
- Blog posts 2007-10-10
- What Consumers Really Think of Green PR
- Here's a quiz: which of the following environmental terms resonates most strongly with consumers: a ) Conservation b) Green c) Energy Efficiency d) Sustainable If you answered "b) Green" -- you're wrong! The answer is c) Energy Efficiency. That's according to Suzanne Shelton of Shelton...
- Blog posts 2008-10-28
- Evaluating green: the role of performance.
- How do we become sustainable in a throw-away society where mass consumption and waste prevail? Despite familiar claims by manufacturers like long-lasting, never needs replacing, guaranteed for a lifetime, are there really products that perform better and last longer, and if so, do they have a...
- Research articles 2004-11-01
- Clorox: A Green-Market Breakthrough
- By leveraging its brand and capitalizing on its retail muscle, Clorox became a major player in green products. The Move: By leveraging its brand and capitalizing on its retail muscle, the company became a major player in...
- Articles 2008-12-01
- Five Good Reasons for Going Green
- Want to save money, attract investors and feel good about your business? Clifford Schorer, a professor at the Eugene Lang Entrepreneurship Center at Columbia Business School, suggests that you go green. Green business, or businesses that focus on ecological sustainability and social responsibility, are gaining traction in...
- Blog posts 2009-04-21
- Get Green: Use Environmental Public Relations
- If you own a business and you want to let your customers know about your new green strategies, environmental public relations will come in handy. This is more than just regular PR; instead, it is a type of PR that is focused solely and preparing and presenting your company with...
- White papers 2009-01-01
- cleen 'n green Stands Out in Public Citizen Green Power Report
- SAN JOSE, Calif.--BUSINESS WIRE--Oct. 22, 1998--A report issued today by Ralph Nader's organization, Public Citizen, cites cleen 'n green energy (c'ng) as the only green power provider in California offering products that "make a difference to the environment," while stating that purchases from providers such as Green Mountain may actually...
- Research articles 1998-10-22
- Green Hills Software Selects SAIC for EAL6+ Security Evaluation of the INTEGRITY Operating System; Evaluation to Begin Immediately Using Existing Software and Artifacts
- SALT LAKE CITY -- Green Hills Software, Inc., the technology leader in operating systems and development tools for safe and secure systems, announced today that its INTEGRITY operating system is undergoing the most stringent security evaluation undertaken by any commercial operating system. Green Hills Software has selected Science Applications International...
- Research articles 2005-04-19
- DeHoff plans Hilton for Green site.(Real Estate)
- Byline: STAN BULLARD DeHoff Development Co. plans to build a 121-room Hilton Garden Inn in Green to launch its Gateway Corporate Park near Akron-Canton Airport. The real estate developer and residential real estate broker on April 20 received pr Byline: STAN...
- Research articles 2005-05-02
- The IATA's Green Vision: Algae Biodiesel
- Recently I posted an item about how the International Air Transport Association is backing the use of second and third generation biofuels to lower jet emissions -- and they have set their target on algae. Unfortunately, algae biodiesel is decades and billions of dollars away. While some fuel...
- Blog posts 2008-10-30
- Uncle Sam's green wallet: will federal spending support environmental technologies?
- For years, environmentalists have urged the federal government to become the jolly green giant among green consumers. After all, the U.S. runs up a $480 billion shopping bill each year, buying eight percent of our gross national product, while the General Services Administration GSA, the federal...
- Research articles 1993-09-01
- HGTV to Launch New 'Green' Home Giveaway in Spring 2008
- To: GARDEN EDITORSContact: Emily Yarborough, +1-865-560-4643 or +1-865-803-3681 cell, eyarborough@hgtv.com; or Lynne Davis, +1-212-549-8612, ldavis@hgtv.com, both of HGTV; or Eileen Campion, Dera, Roslan & Campion PR, +1-212-966-4600, eileen@drcpublicrelations.com KNOXVILLE, Tenn., Dec. 20 /PRNewswire/ -- If your passion for your home is tinted "green," then HGTV, the lifestyle network for all...
- Research articles 2007-12-20
- Carrier chosen for green building project. (Industry news).(collaborative project with Chinese government and U.S. Department of Energy)(Brief Article)
- BEIJING, CHINA -- Carrier Corp. has been selected to participate in a collaborative project with the Chinese government and the U.S. Department of Energy DOE to demonstrate how designing a truly "green" office building can reduce energy usage and greenhouse gas GHG emissions for building owners....
- Research articles 2002-05-20
- Skanska starts Green Council
- Skanska USA Building Inc. announced the official launch of its National Green Council supporting the company's global commitment to sustainable construction Skanska first founded a Green Council in 2004, with the support of Co-COO William Flemming, who continues as the council's official Sponsor. "Our formal launch signifies the company's...
- Research articles 2008-04-02
- AUSTRALIAN TAXATION OFFICE: Product Ruling -- PR 1999/2.
- M2 PRESSWIRE-3 February 1999-AUSTRALIAN TAXATION OFFICE: Product Ruling -- PR 1999/2 C1994-99 M2 COMMUNICATIONS LTD RDATE:020299 * FOI status: May be released * Income tax: ITC Eucalypts 1999 Green Triangle Project What this Product Ruling is about...
- Research articles 1999-02-03
- Expert Panel to Discuss How New Media is Changing the PR Landscape
- SALT LAKE CITY -- The Utah Technology Council UTC members and public relations professionals are invited to the annual PR breakfast seminar "New Media in Public Relations: The Fundamentals and Forecast for 2008" on Jan. 17 from 7:30 - 9:30 a.m. at the University of Phoenix, 5373 Green Street, Murray....
- Research articles 2008-01-10
- High-Tech PR Firm Vantage Communications Grabbing Headlines for Cleantech Leader Serious Materials
- Coverage Includes CBS, ABC, FORTUNE and More SAN FRANCISCO -- Vantage Communications, an award-winning technology public relations agency, today announced tremendous success through the first six months of being the PR agency of record for Serious Materials, a leader in developing and manufacturing sustainable green building materials. Since engaging...
- Research articles 2008-06-24
- Green Plains Renewable Energy, Inc. and Great Lakes Cooperative Complete Important Milestone in Their Merger
- Green Plains Renewable Energy, Inc. (NASDAQ: GPRE) (AMEX: GPRE) and Great Lakes Cooperative completed an important milestone in their previously announced merger by filing a registration statement on December 5, 2007 with the Securities and Exchange Commission ("SEC") relating to the proposed merger. The closing of the merger is...
- Research articles 2007-12-06
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