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- Clorox: A Green-Market Breakthrough
- By leveraging its brand and capitalizing on its retail muscle, Clorox became a major player in green products. The Move: By leveraging its brand and capitalizing on its retail muscle, the company became a major player in...
- Articles 2008-12-01
Additional Resources
- Hanley Wood launches "Green Products and Technology" media assets & CE program
- Hanley Wood (Washington, D.C.), a media and information company serving the residential construction market, will enter the green building market with the launch of "Green Products and Technology" magazine, an accompanying web site, a trade show and an e-newsletter. "Green Products and Technology" will launch with a February issue...
- Research articles 2007-10-01
- Green Media Enterprises , a new company that was formed by former trade show industry executives from Canon Communications and New Hope Media, has launched its first two events to cover the full range of green products and services for business, governmen
- Green Media Enterprises (Los Angeles, CA), a new company that was formed by former trade show industry executives from Canon Communications and New Hope Media, has launched its first two events to cover the full range of green products and services for business, government and individuals. Green West Los Angeles...
- Research articles 2007-07-01
- American Fiber Green Products Form 10SB Becomes Effective
- American Commerce Solutions, Inc. (OTCBB: AACS) today announced that American Fiber Green Products, Inc. has passed the 60 day period from filing Form 10SB after which the Form 10SB becomes effective as an operation of law. Daniel L. Hefner, President and CEO of American Commerce Solutions, Inc., stated, "We...
- Research articles 2007-05-01
- Hagemeyer Launches Green Products Catalog
- New Catalog Offers Environmentally Friendly Products and Services from World Class Suppliers CHARLESTON, S.C. -- Hagemeyer introduces a new Green Products catalog. This full-color catalog features carefully selected industrial, electrical, and safety products from many of Hagemeyer's strategic supplier partners that promote environmental sustainability. "Most competitors feature environmentally-friendly...
- Research articles 2008-05-21
- Hanley Wood Launches Green Products and Technology Media Franchise
- Hanley Wood, LLC, the leading media and information company serving the residential construction market, announces its entry into the green building market with an integrated GREEN PRODUCTS AND TECHNOLOGY network of media including a magazine, Web site, trade show and e-Newsletter.
- Research articles 2007-10-01
- Hanley Wood has changed the name of "Green Products & Technology" magazine to "EcoHome" effective with the May issue, the second of four planned for 2008
- Hanley Wood (Washington, D.C.) has changed the name of "Green Products & Technology" magazine to "EcoHome" effective with the May issue, the second of four planned for 2008. The quarterly was launched earlier this year to carry product information, case studies on innovative green homes and best practices data for...
- Research articles 2008-05-01
- Hanley Wood Launches Green Products and Technology Media Franchise Web Site
- Hanley Wood, LLC, the leading media and information company serving the residential construction market, announces the launch of its Green Products and Technology network Web site greenproductsandtechnology.com .
- Research articles 2008-03-05
- Understanding Green Marketing
- With the continuing rise in environmental awareness and concern, companies recognize that it pays to be green. As well as acting in an environmentally responsible way, it is important for companies to communicate their green credentials. What You Need to KnowWhat is green marketing?There is a degree of confusion...
- Articles 2007-12-03
- Darden's Lenox: Green Leaders View Environmentalism as Strategic Opportunity, Not Compliance Headache
- Professor Michael Lenox is the Executive Director of the Batten Institute for Entrepreneurship and Innovation at the University of Virginia's Darden School of Business. Professor Lenox concentrates on two main areas: technology strategy and the interface of business strategy and public policy. In our fourth installment...
- Blog posts 2009-08-04
- Green Consumers? Forget About 'Em
- Stephen Bishop, a global lead of Design for Sustainability at design consultant IDEO, has written a thoughtful and thought-provoking column on marketing green products to green consumers. In essence, he says, forget about it. What? Not market a new product to the most logical...
- Blog posts 2008-01-25
- Catalog increases options; Office Depot's Green Book offers businesses 2,500 choices.(News)
- Byline: Joe Truini Companies and institutions are getting a bigger dose of green products from at least one office supply company. Office Depot Inc.'s 2005 Green Book catalog offers 2,500 environmentally preferable products, an 84 percen...
- Research articles 2005-01-17
- What Makes a Retailer Green? Q&A With Greenopia
- What are the nation's most environmentally friendly retailers? Sustainability advocacy group Greenopia aims to let you know with its recently released list of greenest and not so green retailers. Here are a few highlights: IKEA won in the department-store category, Whole Foods headed up grocers and Patagonia won in apparel....
- Blog posts 2009-04-30
- Energy Roundup: Rocky Iraq Oil Auction, BG Jumps Into U.S. Shale, Top 10 Green Cities, and More
- BP, CNPC scores only contract in Iraq oil auction -- Foreign companies bidding on Iraq oil contracts have shied away from the narrow terms and low price the government is willing to pay for their services. Only one of the eight contracts has been secured. BP and China's CNPC beat out...
- Blog posts 2009-06-30
- Meijer Presses Green Initiatives
- Meijer is advancing its environmental initiatives, planning to add turbines to its headquarters and two stores near Lake Michigan, and putting more green products on its shelves. Meijer has been evolving a sustainability strategy for several years now, opening a store in a Detroit suburb in 2007...
- Blog posts 2009-02-24
- Marketing anxiety; Ethical retailing.(Marks & Spencer ups the ante for green retailing, but earning a return may prove challenging)
- Choosing green products is one thing, green retailers another Choosing green products is one thing, green retailers another
- Research articles 2007-01-20
- Green Advertising: Consumers Notice It, But Distrust It
- The Find: Most consumers recall green advertising claims but many don't trust or understand them. The Source: The "2008 Green Gap Survey," conducted by Cone LLC and The Boston College Center for Corporate Citizenship and a recent survey from Burst Media. The Takeaway: When...
- Blog posts 2008-04-28
- Green Your Office Without Annoying Everyone
- Surveys show that half of consumers under 30 are willing to pay more to buy from environmentally friendly companies, and up to two-thirds want to work for an earth-conscious employer, compared to just half of older adults who say the same. Gen Y's interest in sustainability and green issues makes...
- Blog posts 2009-07-29
- Report: Changes needed to verify compliance ; Federal agencies must buy green products but lack the ability to track their success.(Brief Article)
- Washington - After a 25-year push for the federal government to buy recycled products, the success of the effort is unknown. Agencies may be required to buy green, but they lack the infrastructure to measure whether they do, according to a rec...
- Research articles 2001-08-06
- The Inconvenient Truth About 'Green' Supply Chains
- "Tradeoffs exist because most products, manufacturing processes, and supply chains were not designed with sustainability in mind." DEDHAM, Mass. -- Many consumers and some companies are taking a myopic perspective of "green" initiatives, according to Adrian Gonzalez, ARC Advisory Group's Director of the Logistics Executive Council. In a recently...
- Research articles 2008-01-23
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