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green works

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Clorox: A Green-Market Breakthrough
By leveraging its brand and capitalizing on its retail muscle, Clorox became a major player in green products. The Move: By leveraging its brand and capitalizing on its retail muscle, the company became a major player in...
Tags: Clorox Co., Brand, Product, Branding, Marketing, The Clorox Company, Green Works, Green Products, Logo, Retail, John Maas
Articles 2008-12-01

Additional Resources

The Clorox Company Introduces Green Works™ Natural Dishwashing Liquid
New Product Marks First Line Extension Since Green Works Brand Launch in Early 2008 OAKLAND, Calif. -- The Clorox Company today announced the introduction of Green Works[TM] Natural Dishwashing Liquid, which joins the company's line of natural cleaning products introduced in early 2008. Green Works Natural Dishwashing Liquid...
Tags: Branding, Clorox Co., MARKETING, Sierra Club
Research articles 2008-08-05
Green Works: Powerful, Naturally
The Clorox Company Introduces New Brand of Natural Cleaning Products; Establishes Alliance with the Sierra Club OAKLAND, Calif. -- The Clorox Company today announced the introduction of Green Works[TM] cleaners, a breakthrough line of natural cleaning products that are as effective as conventional cleaners but made from plant-based...
Tags: Branding, cleaner, Clorox Co., MARKETING, Sierra Club
Research articles 2008-01-14
Retail Roundup: Clorox wins Green Game, Sears Hires New CFO, and More
Clorox execs seeing green in more ways than one -- After only eight months on store shelves, Clorox's Green Works line has proven itself as something of a role model in the retail industry. The line is on track to generate first-year sales of more than $40 million, and the brand is already...
Tags: Game, Clorox Co., India, Brand, Sears Roebuck & Co., CFO, Branding, Retail, Web Site Development, Marketing, Internet, Danielle Novy
Blog posts 2008-10-13
Green works best with roots at ground level.
Byline: Fiona Smith Apr 16, 2007 (The Australian Financial Review - ABIX via COMTEX) -- Australian companies are finding it is increasingly important to have solid green credentials. Apart from practical cost savings they encourage others to do business and invest in these companies....
Tags: Amcor Ltd.
Research articles 2007-04-16
Celebrity Mom Jennie Garth Helps Design Eco-Friendly Bag
"90210" Star Partners with Green Works to Design Cotton Bags; Proceeds to Benefit the Sierra Club LOS ANGELES -- Understanding the challenges of balancing motherhood and living "green," actress Jennie Garth has teamed with the makers of Green Works natural cleaners to design an environmentally friendly cotton tote bag,...
Tags: Benefits, Branding, cleaner, Clorox Co., HEALTHCARE, MARKETING, Sierra Club, SOFTWARE
Research articles 2008-09-29
Media Advisory/Canadian Environment Week: The Government of Canada's Launches a New Green Building in Montreal.
GATINEAU, QUEBEC, Jun 8, 2006 CCNMatthews via COMTEX -- During Canadian Environment Week, the Honourable Michael M Fortier, Minister of Public Works and Government Services, will attend on Friday the official opening of the new green federal buildi GATINEAU, QUEBEC, Jun 8, 2006 CCNMatthews via COMTEX...
Tags: Government of Canada
Research articles 2006-06-08
Media Advisory/Canadian Environment Week: The Government of Canada's Launches a New Green Building in Montreal.
GATINEAU, QUEBEC, Jun 6, 2006 CCNMatthews via COMTEX -- During Canadian Environment Week, the Honourable Michael M Fortier, Minister of Public Works and Government Services, will attend on Friday the official opening of the new green federal buildi GATINEAU, QUEBEC, Jun 6, 2006 CCNMatthews via COMTEX...
Tags: Government of Canada
Research articles 2006-06-06
Green Mountain Coffee Roasters: Carving Out Opportunities That Starbucks Missed
Green Mountain Coffee has built a booming business where Starbucks fears to tread — in wholesale, convenience stores, and single-cup brewing. Giant: Starbucks Shadow Success: Green Mountain Coffee Roasters Starbucks market cap: $11 billion; revenues: $10 billion Green Mountain market cap:...
Tags: Coffee, Starbucks Corp., K-cup, Sales Strategy, Operational Accounting, Investment, Sales, Finance, Competition, Market Share, Green Mountain Coffee Roasters, Starbucks, Melanie Haiken
Articles 2009-06-10
Natural Home Magazine's Top Editor Works from Home in Boulder, Colo.
By Karen Mitchell, Daily Camera, Boulder, Colo. Knight Ridder/Tribune Business News Oct. 5--Robyn Griggs Lawrence is positively green -- not with envy but with a philosophical passion. The 39-year old Boulder mother of two works from home at her dream job as...
Tags: Daily Camera
Research articles 2003-10-05
Do Consumers Care If You're Green?
From over at AdWeek comes a long and measured look at green marketing from the only angle that ultimately matters: Do consumers care? The answer, depressingly, is: Eh, not so much. From the story: When it asks about specifics of green behavior, polling tends to confirm that mainstream consumers...
Tags: Consumer, Marketing Research, Business Ethics, Marketing, Leadership, Management, Jake Swearingen
Blog posts 2008-05-12
Green Manifesto Gives Mobile Industry Green Goals
The GSMA, with The Climate Group, released a Green Manifesto, suggesting industry-wide changes to help lower greenhouse gas emissions. Contributing to its launch, at the Mobile Asia Congress event, were executives from China Mobile and Huawei.From the Mobile Asia Congress in Hong Kong, the GSM Association GSMA, in collaboration with...
Tags: Mobile, goal, emission
News items 2009-11-20
An Easy Way to Go Green Most Companies Miss
An Easy Way to Go Green Most Companies MissHow green is ITIt's true and it is shocking. As a matter of fact the so called perpetual 'development' in processing power gives birth to new hardware and well...new operating systems read new Windows, phasing out many computers whose utilizations are not...
Tags: Companies, computer, Go-Green, pollution
Discussion threads 2007-12-06
America Is Creating Green Energy Jobs...in China
Trader Mark submits: A quite fascinating read in the New York Times about the cross-section of much of what is broken in America. We've often statee the focus on green energy as a "new dawn of jobs" is a bit over the top, considering Germany is about 15 years...
Tags: China, TraderMark
External links 2009-11-04
MTV slates green and 'storytelling'.(two new programs in the works)
NEW YORK -- MTV: Music Television has green-lit two new programs, including a late-night talk show hosted by network veteran Tom Green, and unveiled a development slate of a dozen reality-oriented pilots last week. MTV officials said they wil ...
Tags: MTV, network
Research articles 2003-04-07
Secure RTOS. (Microprocessors).(Green Hills Software Integrity 4.0)(Brief Article)(Product Announcement)
* Features memory protection and guaranteed resource availability, with less than 200-nsec interrupt response * Works with PowerPC, ARM, MIPS, and ... * Features memory protection and guaranteed resource availability, with less than 200-nsec interrupt response ...
Tags: microprocessor
Research articles 2002-05-16
The Clorox Company Rings in Earth Week at NYSE
Chairman and CEO Don Knauss Joined by Sierra Club's Carl Pope to Celebrate Alliance with Green Works Line of Natural Cleaners NEW YORK -- To kick-off Earth Week, Clorox Chairman and CEO Don Knauss today rang The Opening BellSM at the New York Stock Exchange. Knauss was joined by...
Tags: Branding, Clorox Co., MARKETING, NYSE Euronext, Sierra Club, Strategy
Research articles 2008-04-21
EPA Reports Growth in Green Power Partnership
The Environmental Protection Agency EPA recently announced that the Green Power Partnership, its voluntary government-industry program that works to mainstream the purchasing of green power electricity generated by renewable energy sources, has grown to include 500 partner organizations, collectively purchasing nearly 2 billion kilowatt-hours per year of renewable power. ...
Tags: U.S. Environmental Protection Agency
Research articles 2004-10-08
Exhibit of works by English painter Constable opens in Washington
WASHINGTON AFP — An exhibit featuring English painter John Constable's renowned six-foot landscapes is set open in Washington, offering a glimpse of his grandiose works that so captured the beauty of England's lush, green countryside. Eight of the "six-footers", so called because of their size and including "The Hay Wain",...
Tags: Agence France-Presse, England, exhibit, Strategy, Washington
Research articles 2006-09-30
Go for a quick kill: Hawaiian landscaper needed a product that eliminated the ground cover in a big hurry.(Solutions center: technology that works, Green Thumb, Inc.)
Green Thumb, Inc., worked quickly to clear a piece of cemetery ground for construction of a new mausoleum. The Japanese-style cemetery, known as the Valley of the Temples, is a popular tourist attraction on the outskirts of Honolulu, and its operat Green Thumb, Inc.,...
Tags: weed
Research articles 2003-10-01
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