Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Sustainability : Greenwashing - a challenge for business to manage
- The Commerce Commission (the 'Commission') has recently signalled that businesses making inflated, inaccurate or unsubstantiated 'green' claims about their goods and services will run a high risk of being investigated for breaching the Fair Trading Act FTA. More and more businesses are hoping to capitalise on consumer awareness of the...
- Research articles 2008-09-01
- Shell and Valero Put Their Money Where Their Business Is
- The reactions of environmental organizations to Shell announcing that it would pull out of wind and solar investment, with Greenpeace taking the crown as usual with its comment that the company has "“rejoined the ranks of the dirtiest, most regressive corporations in the world." Several other organizations...
- Blog posts 2009-03-20
- With Platinum LEED Store, Hannaford Excels in Town and Country
- Hannaford Bros. emergence as the first supermarket chain to win platinum Leadership in Energy and Environmental Design certification from the United States Green Building Council for one of its stores, demonstrates a commitment both to industry leadership and to corporate learning. Obtaining LEED Certification requires at its...
- Blog posts 2009-08-03
- Advertising Roundup: Yahoo and Google Feeling Slow Ad Market, FTC Cracking Down on Greenwashing, and More
- Advertising Roundup: Yahoo and Google Feeling Slow Ad Market, FTC Cracking Down on Greenwashing, and MoreRE: Advertising Roundup: Yahoo and Google Feeling Slow Ad Market, FTC Cracking Down on Greenwashing, and MoreWell, the green search engine www.treehoo.com is constantly growing. Maybe because they care about the environment...
- Discussion threads 2008-10-22
Additional Resources
- "Greenwashing" Advertising
- You're watching TV. An ad comes on, one of the now ubiquitous "green ads" that promises something so eco-friendly that you're internal b.s. detector goes off. You momentarily consider Googling your way to the veracity of the claim when, boom, another green ad comes on, making another claim. They're everywhere....
- Blog posts 2008-05-01
- CSR-Washing is the New Greenwashing
- Greenwashing. It's such a catchy piece of shorthand. Greenwashing, for those of you who haven't heard, describes a marketing communications activity that companies engage in when they want to be perceived as ecologically sustainable, even when they're not. Greenwashing, as the BNET Business Dictionary notes, could amount...
- Blog posts 2008-08-18
- CSR-Washing is the New Greenwashing
- CSR-Washing is the New GreenwashingRE: CSR-Washing is the New GreenwashingCSR - Customer Service Representative - oops wrong industry Banking. Whenever I hear or read "Green" in an advertisement I apply more than a "grain of salt" when attempting to ferret out the accuracy or efficacy of the message...
- Discussion threads 2008-08-19
- News From USW: USW Report Shows DuPont Engages in "Greenwashing"
- NASHVILLE, Tenn. -- News From USW: DuPont talks the talk, but does it walk the talk? The United Steelworkers USW believes the evidence shows that instead of being a "sustainable" chemical company, DuPont engages in "greenwashing." The union has issued the first of a series of reports about DuPont's "greenwashing."
- Research articles 2007-11-05
- Spencer Brown: Thinking Outside the "Box"
- Spencer Brown, Founder of Rentagreenbox.com and Inventor of the RECOpack, a recycled ecological packing solution, believes he will change the way America packs and moves. Made entirely from trash, the RECOpack completely eliminates the need for cardboard boxes. Spencer tells how his products will cut the cost...
- Blog posts 2008-11-05
- Only .05% of Green Marketing Claims Not False or Misleading
- Green marketing is said to give the choice to the consumer. And with the precipitous rise of brands like Whole Foods and Toyota Prius, consumers are more aware than ever of the impact their purchases make. But what if the vast majority of the messaging they receive is wrong? What...
- Blog posts 2008-01-31
- Four Gray Hat Marketing Techniques
- Deciding on whether or not to adopt a black hat marketing technique is probably a no-brainer for most -- but what about those who have no moral qualms about adopting some ethically gray techniques. I'm listing these techniques not as encouragement to do them -- in fact I see it...
- Blog posts 2008-03-13
- Environmental Messages Need to Be Authentic
- It's not news that the environment and sustainability are hot topics and that many companies are striving to "green" their corporate images. But a new report by Nielsen Online says you better not try "greenwashing" or the environmental blogosphere will take you to task. Instead, said Nielsen,...
- Blog posts 2008-04-03
- Understanding Green Marketing
- With the continuing rise in environmental awareness and concern, companies recognize that it pays to be green. As well as acting in an environmentally responsible way, it is important for companies to communicate their green credentials. What You Need to KnowWhat is green marketing?There is a degree of confusion...
- Articles 2007-12-03
- The Cautionary Tale of GMnext
- General Motors has enough problems that it didn't need another one. But in an effort to do something good -- jump into the social media world with its ambitious GMnext site -- it created some new problems for itself. The story is a cautionary tale for marketers seeking to harness...
- Blog posts 2008-02-20
- The Cautionary Tale of GMnext
- The Cautionary Tale of GMnextre: GMnextHi Jon, Thanks for you comments and interest in GMnext. One point I'd like to clarify is that moderation on GMnext.com, based on our "Rules of the Road" (listed at http://www.gmnext.com/PrivacyPolicy.aspx), was always in place on the site and not instituted as a result of...
- Discussion threads 2008-02-21
- Green Advertising: Consumers Notice It, But Distrust It
- The Find: Most consumers recall green advertising claims but many don't trust or understand them. The Source: The "2008 Green Gap Survey," conducted by Cone LLC and The Boston College Center for Corporate Citizenship and a recent survey from Burst Media. The Takeaway: When...
- Blog posts 2008-04-28
- Keeping Current on Green Management
- What does it mean to be a "green" manager? How about a green company? What is a green product, really? Will customers pay more for environmentally sensitive goods? These tough questions are under discussion at a new Harvard Business blog series called Leading Green. It's a valuable...
- Blog posts 2008-06-18
- Ads Challenge Last-Place Ford: 'America Deserves Better'; Jumpstart Ford Campaign Targets Gas-Guzzlers, Debunks Greenwashing, Calls for Innovation.
- Byline: Rainforest Action Network Byline: Rainforest Action Network
- Research articles 2004-12-02
- Chevron's $15 Million Ads, $15 Billion Stock Buyback Are P.R. Greenwashing, Stockholder Appeasement, Says Watchdog Group;
- To: BUSINESS EDITORSTo: BUSINESS EDITORS
- Research articles 2007-09-28
- Ford Crushes Clean Cars While Greenwashing Gas Guzzlers; EV Drivers Forced to Turn Over Cars to Be Crushed.
- Byline: Rainforest Action Network Byline: Rainforest Action Network
- Research articles 2004-08-23
- << Previous
- page 1 of 1
- Next >>
