On Thursday, I somewhat dismissively wrote about Microsoft's attempt to pay users to use its search engine, while promising potential advertisers they'll only pay for their ads when someone actually buys. It seemed at the time like a deal struck from a defensive crouch by a software giant who still...
Today the Wall Street Journal ran an excellent piece on AT&T and Verizon's efforts to create a comprehensive media strategy across three separate screens -- your television, your computer, and your phone -- and then sell ads on top of it. It's an ambitious plan as phone companies run up...
