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- Group M to make programmes for Yahoo!
- Yahoo! is teaming up with WPP subsidiary GroupM to create branded entertainment programmes to appear across Yahoo! properties as the firm tries to increase the volume of original content on its sites and attract large brand advertisers. The two firms will identify advertisers who may fit with Yahoo!’s audience...
- Articles 2009-10-21
- GroupM to make programmes with Yahoo!
- Yahoo! is teaming up with WPP subsidiary GroupM to create branded entertainment programmes to appear across Yahoo! properties as the firm tries to increase the volume of original content on its sites and attract large brand advertisers. The two firms will identify advertisers who may fit with Yahoo!’s audience...
- Articles 2009-10-21
- GroupM Cuts Online Ads '09 Growth Estimates In Half
- While WPP's GroupM agrees precisely with rival media shop ZenithOptimedia that the world's ad spend will be down 0.2 percent next year, it is taking a significantly more bearish view when it comes to online. GroupM's dismal forecast, which will be unveiled at this morning on a panel with...
- External links 2008-12-08
- The 10 Weirdest Ad Stories of the Month
- Happy Thanksgiving! BNET Advertising will be retiring for the long weekend, so it's time to bring you the 10 weirdest ad stories of November. Enjoy. Cameraman in Agency Sex Tape Scandal Fired; Performers Not Two agency execs have sex in their office and are secretly videotaped...
- Blog posts 2008-11-26
- News Roundup: Grey, Aegis and Havas, Catalina, JWT, Y&R, Clear Channel
- Grey has tapped Todd Tilford as ECD in its flagship office here. Tilford, 45, reports to Tor Myhren, evp, CCO of Grey New York. He was at Pyro. JWT's once-vibrant Chicago office now has only four clients, 50 staff. Only five years ago what was once the...
- Blog posts 2008-12-07
Additional Resources
- GroupM, Yahoo in Brand Content Deal
- NEW YORK GroupM Entertainment has announced a partnership with Yahoo to develop multiple branded-entertainment series, which will be distributed on several top Yahoo properties, including Yahoo Sports, Yahoo News and Yahoo Finance.Though the two companies have yet to green light any particular series or sign specific sponsors, several series concepts...
- News items 2009-10-21
- GroupM to make programmes with Yahoo!
- Yahoo! is teaming up with WPP subsidiary GroupM to create branded entertainment programmes to appear across Yahoo! properties as the firm tries to increase the volume of original content on its sites and attract large brand advertisers. The two firms will identify advertisers who may fit with Yahoo!'s audience and...
- News items 2009-10-22
- TV networks unmoved by buyers' added bulk; For GroupM, better upfront pricing deals may prove elusive.(News)(WPP Group's decision to form buying powerhouse GroupM)
- Byline: WAYNE FRIEDMAN and RICHARD LINNETT WPP Group's decision to form buying powerhouse GroupM as a parent company to Mediaedge:cia and MindShare will not necessarily have the desired impact of enabling the agency to land better TV-program prices at the upcoming upfront, claimed rivals...
- Research articles 2003-04-21
- In Original Content Push, Yahoo Partners With GroupM To Get Big Advertisers On Board
- Look for more sponsored content to come to Yahoo (NSDQ: YHOO). The company is partnering with WPP’s GroupM Entertainment to “help marketers creatively incorporate their brands into original online programming” across Yahoo properties. GroupM is already behind two big and successful sponsored content deals on Yahoo sites: The TechTicker...
- External links 2009-10-21
- Star Alliance pools media at GroupM.(The World: Ad Age Global News & Data)(Brief Article)
- Byline: Emma Hall [London] Global airline marketing alliance Star Alliance is putting its faith in the buying power of WPP Group's GroupM. Louise McKenven, VP-loyalty and marketing at Star Alliance, said she expects annual savings of tens of millions of dollars for members. Eight...
- Research articles 2004-05-24
- GroupM Forecasts Advertising Recession Will Last Until 2011
- WPP's GroupM, the world's largest media buyer, said yesterday it expected to see continued declines in media spend through 2010. The forecast, by GroupM futures director Adam Smith, poured cold water on a NY Times article that suggests the agency business is poised for recovery. by Jim Edwards
- Blog posts 2009-06-25
- Advertising Roundup: TBWA Taps Streiff; GroupM Wins Venetian; OMC Sets Dividend; Eastman Joins JWT
- TBWA taps Streiff; GroupM wins Venetian Macau; Omnicom Sets Dividend; Eastman Joins JWT in digital role by Jim Edwards
- Blog posts 2008-12-12
- The Debate: AdAge, GroupM, Digitas, Ogilvy, YuMe Like Pre-Rolls
- Michael Learmonth of AdAge leads a discussion on the efficacy of pre-roll ads. And here we thought they were dead or dying. Micheal Mathieu , CEO of video ad network YuMe; Rob...
- News items 2009-11-06
- MEDIACOM (striver); Retains ConAgra, adds Nokia , but takes a couple of big hits as well.(Media Agency of the Year)(Brief article)
- Less than two years after becoming part of the WPP Group, has proven itself a solid member of GroupM. In 2005, it was a new-business powerhouse. However, 2006 was a year of a different sort, perhaps due in part to the loss of Chairman Jon Mandel. too...
- Research articles 2007-02-26
- Ad Industry React: No Quick Fixes Expected For Post-Yang Yahoo
- The news that Jerry Yang would be stepping aside as CEO of Yahoo (NSDQ: YHOO) cheered investors, but online ad industry execs aren't sure much has changed. And while shareholders would be thrilled by a Microsoft (NSDQ: MSFT) takeover, advertisers and publishers can't tell if that will ultimately prove...
- External links 2008-11-19
- ZenithOptimedia Cuts '08 Online Forecast To 21.2 Percent Growth; Total Ad Spend Slipping 0.2 Percent
- The recession's squeeze has pushed ZenithOptimedia's bullish outlook for online ad spending downward a bit, as the Publicis Groupe media shop is predicting global online ad revenues to rise 21.2 percent this year and about 18 percent in 2009. The company will present its forecast on a panel at...
- External links 2008-12-08
- Magna's Coen: '08 Online Ad Spend To Grow Only 8 Percent; Total Ad Revs To Drop 3.2 Percent
- Magna Global's Bob Coen has downgraded his forecast for U.S. online ad spend to 8 percent growth from his earlier call this summer's for web ad dollars to rise 12 percent. At this point, it looks like 2009 growth in online will slow significantly, rising only 5 percent, he...
- External links 2008-12-08
- WPP Australian units unlikely to merge.
- Apr 27, 2003 (The Australian Financial Review - ABIX via COMTEX) The Australian units of media-buying companies, MindShare and Mediaedge:cia, will co-operate more. They have formed a new business, GroupM, under the direction of British parent, WPP Group. GroupM has global accounts of $US31.5...
- Research articles 2003-04-28
- WOM Gains Volume
- NEW YORK As the recession continues to put pressure on ad spending across most media, word of mouth marketing is one notable sector that has bucked the trend and continued to grow.And agencies are devoting more resources to meet client demand. Case in point: Omnicom's OMD is preparing to launch...
- News items 2009-08-25
- Mediaedge:cia Names Bruce Jay Cohen Managing Partner, Director of National Broadcast; Industry Vet to Handle Broadcast For Campbell's, Toys `R' Us & Mattel
- NEW YORK -- Mediaedge:cia, MEC, a leading media communications company and part of WPP's media investment management company GroupM, has tapped media veteran Bruce Jay Cohen as managing partner, director of national broadcast. He will oversee all buying duties for Campbell's, Toys "R" Us and Mattel accounts.
- Research articles 2005-09-12
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