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- GSD&M Intern Worries About Agency's Nail Polish Policy
- What's on the minds of young agency trainees at GSD&M Idea City? Whether their nail polish choices might be considered too radical for the Austin, Tx., agency -- at least according to this blog, kept by a current GSD&M intern. It's a big issue for Megan Burkly...
- Blog posts 2009-02-03
Additional Resources
- GSD&M IDEA CITY AWARDED CONTRACT FOR FULL-SERVICES ADVERTISING
- GSD&M Idea City, LLC of Austin, Texas, is being awarded a requirement contract for $6,000,000.The Air Force requires a full- services advertising agency capable of providing non-personal services necessary to management, supervision, personnel labor, GSD&M Idea City, LLC of Austin, Texas, is being awarded a requirement contract for $6,000,000.The Air...
- Research articles 2008-04-03
- GSD&M Idea City Welcomes New Executive Creative Director
- After announcing their intention to deliver solutions-based creativity to clients and to attract an industry-leading creative thinker, GSD&M Idea City has recruited and entrusted their top creative post to industry powerhouse Mark Taylor. A six-month search focused on finding a creative leader who could help drive the purpose of...
- Research articles 2008-02-19
- Metaversatility and GSD&M Idea City Partner for Virtual Research
- AUSTIN, Texas -- GSD&M Idea City and developer Metaversatility have partnered to create a uniquely powerful research program across virtual worlds, providing clients with best-in-class consumer, product and experiential insight and knowledge. Combining their singular expertise, Idea City and Metaversatility collaborated to fill a gaping hole in the growing marketing...
- Research articles 2008-03-28
- GSD&M's Air Force 'Horror' Campaign Ratchets Up the Agency's Weird Factor
- There’s something strange in the water at GSD&M Idea City. (Can’t we just all agree to go back to calling it plain old GSD&M?) The Texas agency’s latest campaign for the U.S. Air Force is titled “Horror Meets Comedy.†You can write your own jokes from this point -- they...
- Blog posts 2008-11-06
- GSD&M Leak Accuses Popeyes Client of Racism; Places Agency in Lose-Lose Situation
- Someone inside the creative staff at GSD&M Idea City appears to be determined to lose the Popeyes Chicken account by disavowing a campaign the agency created for the fast-food client see video below. The move will likely enrage GSD&M's management and further strain its relationship with creatives there. ...
- Blog posts 2009-04-15
- BMW Pumps Diesel in a Big Way
- NEW YORK For many Americans who came of age in the ‘70s, diesel is a dirty word, redolent of grimy exhaust fumes and percussive knocking in the engine block. While diesel-powered vehicles enjoyed a brief surge of popularity during the 1979 oil crisis, the soot and noise outweighed any savings...
- News items 2009-08-10
- Finding Work with a Purpose | Useful Commute Podcast
- Whether you're a corporate CEO, a small-business owner or a freelancer, finding a purpose in what you do can make all the difference between success and failure, according to Roy Spence. As CEO of GSD&M Idea City, a national marketing and communications firm, Spence's clients include purpose-driven companies such as...
- Blog posts 2009-06-02
- Home Depot Ad Account Review Puts Agency Bills Under Spotlight
- Four agencies are waiting to hear the results of Home Depot's creative ad agency review: The Richards Group in Dallas independent and the incumbent, Omnicom's GSD&M Idea City in Austin, Texas; Interpublic's Hill, Holliday, Connors, Cosmopulos in Boston; and WPP Group's JWT in New York. After making its creative decision,...
- Blog posts 2008-12-02
- Advertising Roundup: Super Bowl Audience Declined; Sex Pistol's Butter Ad; BMW Review; Cliff Freeman Gets Airline; More ...
- Super Bowl more expensive for advertisers, got fewer viewers -- NBC said it sold out its entire available ad inventory on the Super Bowl last night, notching $206 million, up from $186.3 million sold by News Corp.'s Fox for the 2008 game. The game got 97 million viewers last year,...
- Blog posts 2009-02-03
- Nielsen Business Media Attracts Top Environmental Leaders for First-Ever Social Responsibility Summit
- Featuring Keynotes by Live Earth Founder Kevin Wall, Jonathan Greenblatt of Ethos Water, Frances Beinecke of the Natural Resources Defense Council, Roy Spence of GSD&M Idea City and More NEW YORK -- Green marketing might get all the buzz, but that's only one piece of the puzzle. To help...
- Research articles 2008-04-11
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