GSD&M

News & Analysis

gsd&m - All News and Analysis

• BMW Pumps Diesel in a Big Way

  BNET - 2009-08-10

  NEW YORK For many Americans who came of age in the ‘70s, diesel is a dirty word, redolent of grimy exhaust fumes and percussive knocking in the engine block. While diesel-powered vehicles enjoyed a brief surge of popularity during the 1979 oil crisis, the soot and noise outweighed any savings...

  Tags: BMW AG

• GSD&M Layoffs, Taylor Exit Pose a Question for Agency's Internal Dissidents

  BNET - 2009-05-13

  The most interesting thing about the layoffs of 11 people at GSD&M and the salary cuts that everyone else received is the way that GSD&M went out of its way to underline that the exit of ECD Mark Taylor was "separate" to the other job losses. by Jim Edwards

  Tags: Layoff, Agency, GSD&M, Workforce Management, Human Resources, Jim Edwards

• GSD&M's Air Force 'Horror' Campaign Ratchets Up the Agency's Weird Factor

  BNET - 2008-11-06

  There’s something strange in the water at GSD&M Idea City. (Can’t we just all agree to go back to calling it plain old GSD&M?) The Texas agency’s latest campaign for the U.S. Air Force is titled “Horror Meets Comedy.” You can write your own jokes from this point -- they...

  Tags: Agency, Air Force, Director, GSD&M, Advertising & Promotion, Corporate Governance, Marketing, Business Operations, Corporate Law, Jim Edwards

• Metaversatility and GSD&M Idea City Partner for Virtual Research

  - 2008-03-28

  AUSTIN, Texas -- GSD&M Idea City and developer Metaversatility have partnered to create a uniquely powerful research program across virtual worlds, providing clients with best-in-class consumer, product and experiential insight and knowledge. Combining their singular expertise, Idea City and Metaversatility collaborated to fill a gaping hole in the growing marketing...

  Tags: GSD&M

• GSD&M Idea City Welcomes New Executive Creative Director

  - 2008-02-19

  After announcing their intention to deliver solutions-based creativity to clients and to attract an industry-leading creative thinker, GSD&M Idea City has recruited and entrusted their top creative post to industry powerhouse Mark Taylor. A six-month search focused on finding a creative leader who could help drive the purpose of...

  Tags: GSD&M

• Americans Welcome the World

  - 2007-12-10

  To: BUSINESS EDITORSContact: Cari E. Guittard of BDA, +1-415-608-0806, Cari.Guittard@sf.ddb.com; John McGrath of IdeaCity.com, +1-512-242- 4349, John.McGrath@IdeaCity.com NEW YORK, Dec. 10 /PRNewswire/ -- Under Secretary of State for Public Diplomacy Karen P. Hughes and Keith Reinhard, President of Business for Diplomatic Action, today premiered the film "I am America" at...

  Tags: America, Collaboration, Groupware, GSD&M, MARKETING, SOFTWARE, U.S. Department of State

• Chili's to Search for New Advertising Agency

  - 2007-04-25

  FOOD AND BEVERAGE CLOSE-UP-25 April 2007-Chili's to Search for New Advertising AgencyC2007 - CloseUpMedia - newsdesk@closeupmedia.com Chili's Grill & Bar has announced it will commence a search for a new advertising agency. Chili noted that the company and its long standing agency, Austin-based GSD&M, teamed up for many...

  Tags: GSD&M

• PGA TOUR Launches Integrated Ad Campaign for 2006; ''These Guys Are Good'' Gets New Twist

  - 2005-12-21

  PONTE VEDRA BEACH, Fla. -- "These Guys Are Good," the longest running and one of the most recognizable tag lines in professional sports marketing, gets a fresh look through a new round of advertising from the PGA TOUR's longtime agency, GSD&M of Austin, Texas. "THE PROFESSOR" campaign will include as...

  Tags: GSD&M

• Roll with it.(FREEZE FRAME)

  - 2005-11-28

  At A&E Network's "TXRD Lonestar Rollergirls All-Scar Exhibition Bout" in Austin, Texas (l. to r.): Rollergirl "Lunatic"; Hanna Griffiths and Ronnie Landez, GSD&M; Rollergirl "Miss Conduct"; Angela Zerda, GSD&M; Amy Loehr, Barkley, Evergreen & Partners; and Rollergirl "Sister Mary Jane." ...

  Tags: GSD&M

• BMW seeks a 'holistic' ad approach.(News)

  - 2005-11-21

  Byline: Matthew Creamer, Lisa Sanders Don't be surprised if BMW's advertising starts to look more like Mini's. Last week, BMW of North America LLC awarded its national creative account to GSD&M Advertising of Austin, Texas. Jack Pitney, BMW's vice...

  Tags: BMW AG, GSD&M