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	<title><![CDATA[guru Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/guru.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to guru]]></description>
	<s:counts start="0" returned="7" found="7" />
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	<item>
		<title><![CDATA[Why Smart People Fall for Business Fads]]></title>
		<link><![CDATA[http://blogs.bnet.co.uk/sterling-performance/2009/09/23/why-smart-people-fall-for-business-fads/]]></link>
		<description><![CDATA[    Charlatans exist. That's no surprise. The mystery is  why so many smart people  fall for them -- quack doctors, snake oil salesmen and dodgy business gurus. Even as we part with our hard  earned cash we know, in our hearts, that the quack...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 23 Sep 2009 02:47:13 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/guru.html"><![CDATA[Guru]]></category>
		<category domain="http://resources.bnet.com/topic/outsourcing.html"><![CDATA[Outsourcing]]></category>
		<category domain="http://resources.bnet.com/topic/it+operations.html"><![CDATA[It Operations]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/outsourcing+%2526+subcontracting.html"><![CDATA[Outsourcing & Subcontracting]]></category>
		<category domain="http://resources.bnet.com/topic/jo+owen.html"><![CDATA[Jo Owen]]></category>
	</item>
	<item>
		<title><![CDATA[Balanced Scorecard Gurus Now Official Gurus]]></title>
		<link><![CDATA[http://blogs.bnet.com/harvard/?p=2766]]></link>
		<description><![CDATA[Robert Kaplan and David Norton, creators of the "Balanced Scorecard" corporate measurement system, have been dubbed officialÂ  management gurus by economist.com.    "The two men started with the premise that what you measure is what you get," according to the publication. "Measure financial results and you get financial...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 26 Jun 2009 09:38:45 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/guru.html"><![CDATA[Guru]]></category>
		<category domain="http://resources.bnet.com/topic/balanced+scorecard.html"><![CDATA[Balanced Scorecard]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sean+silverthorne.html"><![CDATA[Sean Silverthorne]]></category>
	</item>
	<item>
		<title><![CDATA[Make Your Brain Listen to Financial Gurus -- Not Your Fear or Greed]]></title>
		<link><![CDATA[http://moneywatch.bnet.com/investing/blog/irrational-investor/make-your-brain-listen-to-financial-gurus-not-your-fear-or-greed/289/]]></link>
		<description><![CDATA[Financial gurus in the media sound so logical... until you actually stop to think about what they're saying. by Allan Roth]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 29 Apr 2009 12:17:16 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[Financial]]></category>
		<category domain="http://resources.bnet.com/topic/guru.html"><![CDATA[Guru]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/allan+roth.html"><![CDATA[Allan Roth]]></category>
	</item>
	<item>
		<title><![CDATA[Best and Worst Sales Gurus!]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=212]]></link>
		<description><![CDATA[  Over the past five years, I've had long conversations with about a hundred sales gurus of various sizes and shapes.   Some were merely interesting.   Some were truly superlative.   (Those are the ones I quote in this blog.)   But some have...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 15 Jan 2008 05:30:53 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/guru.html"><![CDATA[Guru]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[Public Speaking: Treat Your Audience With Respect]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=385549]]></link>
		<description><![CDATA[Imagine yourself as an audience member. You've paid big money to learn the secrets of your favorite guru. You've read the guru's books, subscribed to his newsletter, and you read his blog daily. Now you have the opportunity to learn from him in person at his highly-publicized weekend seminar. The...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 07 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/public+speaking.html"><![CDATA[Public Speaking]]></category>
		<category domain="http://resources.bnet.com/topic/guru.html"><![CDATA[Guru]]></category>
		<category domain="http://resources.bnet.com/topic/associated+content.html"><![CDATA[Associated Content]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[How to Become an HR Guru]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260316]]></link>
		<description><![CDATA[Every profession needs its cheerleaders and for HR and the business world, they come in the guise of management gurus. These industry experts diagnose what's wrong with businesses and then later tell them how to fix it, ideally rallying the troops in the process. A-list gurus are particularly skilful at...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 29 Jun 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/reed+elsevier+inc..html"><![CDATA[Reed Elsevier Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/guru.html"><![CDATA[Guru]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing Gurus: Do You Need One?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242410]]></link>
		<description><![CDATA[Its become fashionable to bash marketing "Gurus" nowadays. There are some for whom the prospect of even looking at someone as a "Guru" is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom. Then there are those who try to score points by "Proving" gurus wrong....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/guru.html"><![CDATA[Guru]]></category>
		<category domain="http://resources.bnet.com/topic/priya+shah.html"><![CDATA[Priya Shah]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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