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- Will The 'Twilight' Franchise Be A Virtual Best-Seller, Too?
- The Twilight franchise is epitome of a pop culture blockbuster: The first novel, Twilight, was the biggest-selling book of 2008, the movie grossed $383 million at box offices worldwide, and teens in North America have gobbled up the DVDs to the tune of $162 million in sales thus...
- External links 2009-09-02
Additional Resources
- Habbo, Summit in 'Twilight' Pact
- NEW YORK The dreamiest vampires in literature and film are set to stalk another medium: virtual worlds.Summit Entertainment, the studio behind the red-hot Twilight movie franchise, has inked a deal with Habbo, a Web-based virtual playground popular among tweens and teens in more than 30 countries, to cross-promote the upcoming...
- News items 2009-09-02
- American Idol branding lands in Habbo
- Not Paula Abdul.(Credit: Habbo)American Idol, one of the only television franchises that's truly interactive with its audience, is getting a brand extension through of a deal with the teen social network service Habbo. The match makes a lot of sense if you look at the demographics of the two products:...
- News items 2009-08-07
- PC Virtual World Habbo Hotel Has Nearly 1 Million Mobile Users
- A mobile version of Habbo Hotel, the virtual game aimed at teenagers, has registered almost a million users with almost no marketing, VentureBeat reports. Mini Friday, the mobile counterpart to Habbo Hotel, is an example of a site that's been able to crossover to mobile, without being held back...
- External links 2008-11-25
- Benchmark Capital Invests in Sulake, the Company behind the Leading Online Teen Community and Game Property Habbo Hotel; Current Owners 3i and Elisa Co-Invest
- LOS ANGELES -- Benchmark Capital joined the Habbo success story by leading an investing round of $23.5 million in Sulake Corporation - the creator of Habbo Hotel. Current owners of Sulake, 3i Group plc and Finnish telecom company Elisa Group, co-invested in the financing.
- Research articles 2005-01-20
- Sulake Corporation: Movida Group, a Softbank and Asian Groove Joint Venture, Invest EUR 6 million in Habbo, the Leading Online Teen Community and Brand
- HELSINKI, Finland & TOKYO, Japan -- Sulake Corporation, which operates the leading online teen community Habbo, has started a new strategic cooperation in Japan. Movida Group -- a joint venture by SoftBank BB Corp. and Asian Groove -- has agreed to invest 6 million Euros of equity into Sulake Corporation....
- Research articles 2006-07-10
- Industry Moves: Mika Salmi Appointed Chairman of Sulake, Habbo's Parent
- Mika Salmi, the former global digital head for MTV Networks/Viacom (NYSE: VIA), has joined Sulake, the parent of the virtual world Habbo, as Chairman of its board. Ever since leaving MTVN earlier this year, Salmi has been on an extended break from work, but has kept in touch with...
- External links 2009-08-06
- Global Online Game Provider SULAKE Selects PaymentOne
- PaymentOne® Corporation today announced that Sulake Corporation, one of the world's fastest growing interactive entertainment companies, has signed an agreement with PaymentOne to provide a variety of safe and secure "no credit card required" payment options for its consumers. Sulake manages the popular Habbo, a new kind of youth...
- Research articles 2006-08-01
- Need to know: Phorm shares fall ... Carillion contract ... Holcim profits down ...
- View video and Need to Know interactive heatmap Economics Retail sales: Official figures showed that high street sales rose by 0.4 per cent on the month during July, taking the annual rate to a gain of 3.3 per cent, the biggest increase since May 2008. Analysts had predicted a monthly...
- News items 2009-08-20
- Ericsson selected as billing partner for Sulake Corporation
- Interactive entertainment company Sulake has chosen Ericsson's (NASDAQ: ERICY) Internet Payment eXchange IPX content billing and payment solution for its Habbo Hotel virtual meeting place and gaming environment. IPX will be used to support premium SMS and WAP payment services in Scandinavia.
- Research articles 2006-05-08
- Alloy Media + Marketing Launches TEEN.com - Premier Youth Ad Network Reaching Over 17 Million Users with Highest Concentration of Teens Available Online
- -Announces new partnership -Zwinky.com to join partners RockYou, Habbo, Meez, forming top teen-focused ad network
- Research articles 2007-12-17
- Benchmark Capital Invests in Sulake, the Company behind the Leading Online Teen Community and Game Property Habbo Hotel
- LONDON -- Current Owners 3i and Elisa Co-invest
- Research articles 2005-01-19
- Sulake Corporation and Alloy Media + Marketing Announce Strategic Partnership and Joint Marketing Campaign
- LOS ANGELES -- Alloy to Launch U.S. Marketing Campaign and to Serve as Exclusive Advertising Representative for Habbo Hotel - Sulake's Popular Online Community
- Research articles 2005-02-09
- Advertising Roundup: Apple Attacks Microsoft, Pepsi Prepares for Turnaround, and More
- Apple's new ads designed to get under Ballmer's skin -- Apple fired back a new round of commercials that make fun of Microsoft's expensive attempts to turn around consumers' impressions of its Vista operating system. CNET's Tom Krazit admits that while the ads are clever, the negative tone could lose...
- Blog posts 2008-10-20
- Virtual communities child's play for advertisers.
- Byline: Camille Alarcon May 31, 2006 (B&T Weekly - ABIX via COMTEX) -- Marketers are advised not to ignore teenagers' enthusiasm for virtual communities. Many teenagers use online characters, or avatars, to gain virtual existence in a virtual community. The Habbo Hotel...
- Research articles 2006-05-31
- Time To Change the Lens: Media as a Service
- Mika Salmi is the former president of Global Digital Media at Viacom/MTV Networks (NYSE: VIA). He has been involved in a number of startups and currently serves as Chairman of Sulake Habbo Hotel, and on the board of Blinkbox, among others.The global media business is in the midst of...
- External links 2009-10-05
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