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- When You Shouldn't Go Global
- Globalization promises substantial advantages like new growth and scale. For some companies, it's paid off handsomely. But global mania has also blinded many firms to a hard truth: global strategies are devilishly tough to execute. ...
- Articles 2008-12-03
Additional Resources
- Guide to going global
- `The Leap to Globalization - Creating New Value From Business Without Borders', By Harry Korine & Pierre-Yves Gomez, Publisher: Jossey-Bass, Price: RM87.80, Pages: 161 A RATHER concise book from the Jossey-Bass Business & Management Series, The Leap to Globalization -...
- Research articles 2002-10-01
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