BNET Industries
Market Cap:$686.5M
Last Fiscal Year Sales:$1.1B
- Public
- US
Dow Jones Description
Founded in 1923, Harte-Hanks today is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national, and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on our clients' marketing investment by increasing their prospect and customer value?a process of "Customer Optimization"?delivered within five areas: Information (data collection/management) ? Opportunity (data access/utilization) ? Insight (data analysis/interpretation) ? Engagement (knowledge application) ? Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets we serve. As North America's largest owner, operator, and distributor of weekly shopper publications, Harte-Hanks brings buyers and sellers together. With more than 1,100 separate editions, The PennySaver and The Flyer deliver a print circulation of more than 13 million in California and Florida with additional readers online at PennySaverUSA.com, which is fast becoming a nationwide network of local advertising content online.
President & Chief Executive Officer
Larry FranklinNumber of Employees 5,900
Contact Information
200 Concord Plaza Drive
Suite 800
San Antonio, Texas 78216
210-829-9000
Peer Companies
NAICS Code Direct Mail Advertising: 541860
Recent Events
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Harte-Hanks revenue, profits decline
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Harte-Hanks Promotes Jeannine Falcone To Corporate VP - Quick Facts
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Harte-Hanks opens US Mason Zimbler office in Austin
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BMO Capital Downgrades Harte-Hanks HHS to Underperform
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Harte-Hanks sets 7.5-cent quarterly dividend
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Harte-Hanks Reports Second Quarter Results
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Demandbase Integrates Technology Information from Harte-Hanks Market Intelligence into B2B Data Platform
News & Analysis
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harte-hanks inc. - All News and Analysis
Harte-Hanks, Inc. Q2 2009 Earnings Call Transcript
Question-and-Answer SessionOperator Operator instructions Our first question comes from Alexia Quadrani from JPMC. Alexia Quadrani -- JPMC Thank you. A couple of questions. The first one, I know you commented that you don’t expect the revenue environment to improve in the second half of the year. Are you seeing...
Harte-Hanks, Inc. Q2 2009 Earnings Call Transcript
Harte-Hanks, Inc. HHS Q2 2009 Earnings Call Transcript July 31, 2009 11:00 am ET
Harte-Hanks Q1 2009 Earnings Call Transcript
Question-and-Answer SessionOperator Thank you. Operator Instructions. Your first question comes from Alexia Quadrani with JPMorgan. Alexia Quadrani - JPMorgan Hi. Thank you. A couple of questions. First in the direct marketing business, you guys did a very impressive job in the margin side despite the revenue fall off. And...
Local Advertising: An Opportunity, If Fleeting
Jeff Jarvis submits: The promise of local ad support for news will come only if a new population of very small businesses can be served in new and effective ways - before Google GOOG beats everybody else to it. That’s apparent in the results of Webvisible and Nielsen surveys...
Harte-Hanks Inc. Q4 2008 Earnings Call Transcript
Question-and-Answer SessionOperator Thank you. Operator instructions. Our first question comes from Matt Chesler from Deutsche Bank. Matt Chesler - Deutsche Bank Good morning. Thanks for taking my call. Larry Franklin Good morning. Matt Chesler - Deutsche Bank You said that the declines in direct marketing accelerated throughout the...
Harte-Hanks, Inc Q3 2008 Earnings Call Transcript
Question-and-Answer SessionOperator Operator Instructions Your first question comes from Matt Chesler – Deutsche Bank. Matt Chesler – Deutsche Bank You commented that you saw an impact in the third quarter and continuing into the fourth quarter. Can you give us some more commentary on the progression of the trends...
Harte-Hanks, Inc. Q2 2008 Earnings Call Transcript
Question-and-Answer SessionThank you. [Operator Instructions]. Mark Bacurin of Robert W. Baird, you may ask your question. Mark Bacurin - Robert W. Baird & Co Hi, good morning guys. Couple of things in the press release you noted, and I think you even said in the prepared remarks. You sound...
Harte-Hanks, Inc. Q1 2008 Earnings Call Transcript
Question-and-Answer SessionThank you. [Operator Instructions]. Troy Mastin of William Blair & Company, you may ask your question. Troy Mastin - William Blair & Company Thank you. I'm curious why the high-tech/telecom vertical was so strong in the quarter in Direct Marketing, if there is particular customer there, a new...
Harte-Hanks Awarded U.S. Government-Wide GSA Contract for Advertising & Integrated Marketing Services
Harte-Hanks, Inc. (NYSE: HHS) announced today that its direct response advertising agency, Harte-Hanks Direct, has been certified by the federal General Services Administration GSA as a provider of advertising and integrated marketing services. This will enable the worldwide direct and targeted marketing company to compete more readily for U.S....
Harte-Hanks, Inc. Q4 2007 Earnings Call Transcript
Question-and-Answer SessionThank you. [Operator Instructions]. Our first question is from Hester Chang, Merrill Lynch. Your line is open. Hester Chang - Merrill Lynch Hi, thanks. Couple of questions about the quarter and then questions about fiscal ' 08. On the Direct Marketing side, the high-tech/telecom select markets seem to...
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Decision Makers
| Name (plus bio) | Position |
|---|---|
| Larry Franklin | President & Chief Executive Officer |
| Douglas C. Shepard | Executive Vice President & Chief Financial Officer |
| James Davis | Chief Customer Officer, Direct Marketing |
| Jessica M. Huff | Chief Accounting Officer & Vice President, Finance |
| Mike Paulsin | Vice President, Shoppers |
| Gary Skidmore | Executive Vice President & President, Direct Marketing |
| Peter Gorman | Executive Vice President, Shoppers |
| Bryan J. Pechersky | Senior Vice President, General Counsel & Secretary |
| Carlos Guzman | Vice President, Shoppers |
| Dave LaGreca | Vice President, Direct Marketing |
| Don Aicklen | Vice President, Direct Marketing |
| Federico Ortiz | Vice President, Tax |
| Frank Harvey | Vice President, Direct Marketing |
| Loren Dalton | Vice President, Shoppers |
| Robert J. Colucci | Vice President, Direct Marketing |
| Spencer Joyner | Vice President, Direct Marketing |
| Tann Tueller | Vice President, Direct Marketing |
| Thomas Molitor | Vice President & Managing Director, Harte-Hanks Digital |
| Brent Bush | Managing Director, Consumer Brands and Automotive, Select Markets |
| Brian Dames | Managing Director, Direct Marketing |
| Ger Schuivens | Managing Director, European services |
| Glen Hartman | Managing Director, Digital Practice |
| Gus Kostakis | Managing Director, Public Sector, Select Markets |
| Stephen Drees | Managing Director, Financial Markets |
| Susan Wilson | Managing Director, Financial Markets |
| Tino Kokkinos | Managing Director, Market Intelligence |
Board of Directors
| Name (plus bio) | Position |
|---|---|
| Christopher M. Harte | Board of Directors |
| David L. Copeland | Board of Directors |
| Houston H. Harte | Vice Chairman |
| Judy C. Odom | Board of Directors |
| Karen A. Puckett | Board of Directors |
| William F. Farley | Board of Directors |
| William K. Gayden | Board of Directors |
Franklin serves as Harte-Hanks' Chairman of the Board and, since January 2009, as its President and Chief Executive Officer. Franklin joined Harte-Hanks in 1971 and has been a director since 1974 and was previously Harte-Hanks' Chief Executive Officer from 1991 until 2002 and executive Chairman until the end of 2005. Franklin has also served in a variety of other management and leadership roles at Harte-Hanks. Franklin holds a master's degree from Texas Tech, and an undergraduate degree from East Texas State University.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | President & Chief Executive Officer | Current |
| Harte-Hanks, Inc. | Chairman | Current |
| Harte-Hanks, Inc. | Chief Operating Officer | Former |
| Harte-Hanks, Inc. | Chief Financial Officer and Treasurer | Former |
| Texas Tech University | MBA | Former |
| East Texas State University | B.A. | Former |
Shepard joined Harte-Hanks in 2007 and serves as the company's top financial executive. Shepard most recently served as chief financial officer and treasurer of HVHC Inc., the vision holding company of health-care provider Highmark, and as executive vice president, chief financial officer, treasurer and secretary of Eye Care Centers of America, Inc., which is owned by HVHC. Shepard joined Eye Care Centers of America in 1995. Prior to his employment with Eye Care Centers of America, Shepard worked for a publicly traded restaurant company and for Deloitte & Touche, LLP. Shepard earned his bachelor of science degree from Trinity University, San Antonio, TX.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Executive Vice President & Chief Financial Officer | Current |
| Eye Care Centers of America, Inc. | CFO, Treasurer, Secretary & Executive Vice President | Former |
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Chief Customer Officer, Direct Marketing | Current |
| Harte-Hanks, Inc. | Chief Customer Officer & Senior Vice President | Former |
| Harte-Hanks, Inc. | Senior Vice President, Direct Marketing | Former |
| Harte-Hanks, Inc. | Senior Vice President, Direct Marketing | Former |
Huff joined Harte-Hanks, Inc. in 1996 as corporate controller. In 1999, she was also named chief accounting officer. Prior to joining Harte-Hanks, she was corporate manager of financial planning at SBC Communications. Her other experience includes eight years with Ernst & Young and three years as controller and vice president of a financial institution. Huff graduated with honors from Trinity University in 1982, with a bachelor of science degree in accounting, and she is a certified public accountant.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Chief Accounting Officer & Vice President, Finance | Current |
| Harte-Hanks, Inc. | Board of Directors | Former |
Paulsin began his career with Harte-Hanks in 1988 and has held various financial and business management positions, including his current leadership of the California PennySaverUSA.com shoppers publications. He earned his undergraduate degree from Purdue University and a master's degree in business administration from California State University, Fullerton.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Vice President, Shoppers | Current |
Currently, Skidmore has executive management responsibility inside Harte-Hanks. His responsibilities include a diverse range of marketing and sales support services to large technology, financial, pharmaceutical, and retail clients. The company's services are customer data integration, marketing data quality enhancement via Trillium Software, analytics, and customer acquisition, retention and care via mail, phone, e-marketing and the Web. He also has responsibility for the CI Technology Database, a Harte-Hanks product, and all international operations of the company. Skidmore holds a master's degree from St. Edwards University, and an undergraduate degree from Lubbock Christian University.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Executive Vice President & President, Direct Marketing | Current |
Gorman joined the PennySaver in 1979 as a regional sales manager. During the next 10 years he served in a variety of increasingly responsible sales, marketing and general management positions. He was promoted to president of the southern California unit in 1992, and president of shoppers and senior vice president of Harte-Hanks, Inc. in 1996. Gorman currently serves on the board of directors of the Association of Free Community Papers, as vice president of Industry Relations. He holds a bachelor's degree in psychology from Parsons College in Fairfield, Iowa. In addition he has done graduate work at the University of Tennessee and completed the Program for Management Development at the Harvard Business School.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Executive Vice President, Shoppers | Current |
| Pennysaver | President, Southern California Unit | Former |
| Pennysaver | Regional Sales Manager | Former |
| Parsons College | B.A. Psychology | Former |
Pechersky joined Harte-Hanks in 2007. Pechersky was most recently Senior Vice President, Secretary and Senior Corporate Counsel of Blockbuster Inc., a movie and game entertainment retailer. Pechersky also served as Deputy General Counsel and Secretary with Unocal, an international energy company, and was in private practice with Vinson & Elkins. Pechersky earned his B.A. and J.D. from the University of Texas, Austin, Texas.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Senior Vice President, General Counsel & Secretary | Current |
| Unocal Corporation B.V. | Secretary | Former |
Guzman currently is president of the shopper publication business of Harte-Hanks, Inc., located in Florida in the Miami/Ft. Lauderdale market, and also oversees the shopper covering the Tampa Bay market. These shopper publications, circulated under the brand name of The Flyer, have circulation of more than 2.4 million every week in Florida. Guzman is responsible for both Harte-Hanks shopper companies in Florida. In 2002, Guzman was named vice president and a corporate officer of Harte-Hanks. He retains the title of president, shoppers/South Florida, Harte-Hanks, a position he has held since 1994. He first joined Harte-Hanks in 1981. Guzman was named "Publisher of the Year" in 2001 by the Association of Free Community Papers, and is the recipient of a Harvard Business School Leadership Award in 2000. He was graduated with a master's degree in business administration from Harvard Business School, and also holds a bachelor's degree in international finance and marketing from the University of Miami.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Vice President, Shoppers | Current |
LaGreca has been with Harte-Hanks since 1997, and serves as the chief information officer of both the shoppers publication and direct marketing businesses. LaGreca was named a corporate officer in 2004. He received an undergraduate degree from the University of Illinois.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Vice President, Direct Marketing | Current |
| Harte-Hanks, Inc. | Vice President, Direct Marketing | Former |
Aicklen has been with Harte-Hanks since 1981, most recently serving as managing director for the company's Select Markets vertical within the direct marketing business of Harte-Hanks. Prior to serving as managing director, Aicklen served in a variety of general management, sales management and national sales leadership roles at Harte-Hanks. He was named a corporate officer in 2008. He received an undergraduate degree from The University of Kentucky.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Vice President, Direct Marketing | Current |
| Harte-Hanks, Inc. | Group Managing Director, Select Markets Vertical | Former |
Ortiz is a 20-year employee with the company, serving in various capacities in the tax department. In 1999, he was named a corporate officer. He is a Certified Public Accountant, and also has career experience at Ernst & Young. Ortiz was graduated with honors from University of Texas with a bachelor's degree.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Vice President, Tax | Current |
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Vice President, Direct Marketing | Current |
| Organization | Position | Status |
|---|---|---|
| Pennysaver | President | Current |
| Harte-Hanks, Inc. | Vice President, Shoppers | Current |
Colucci has been with Harte-Hanks since 1996, most recently serving as managing director within the direct marketing business of Harte-Hanks, responsible for several of the retail businesses in direct marketing, as well as the company's logistics operations. He was named a corporate officer in 2004. He is a retired Navy Captain. He received an undergraduate degree from Miami University (Ohio) and a Master of Science degree from the Naval Postgraduate School.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Vice President, Direct Marketing | Current |
Joyner is responsible for the Harte-Hanks software and data specialty brands, including Trillium Software® and its delivery of Total Data Quality across the enterprise; Global Address for global address data quality; Market Intelligence which builds the Ci Technology Database, providing site specific infomation about the installation and use of technology around the world; and Aberdeen Group, an organization of fact-based marketplace research. He has more than 18 years with Harte-Hanks. He earned his undergraduate degree from Rutgers College, and a Ph.D. in Civil Engineering from the University of Massachusetts Graduate School of Engineering.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Vice President, Direct Marketing | Current |
Tueller joined Harte-Hanks in 1994, and now leads the CRM Services business that incorporates call and contact centers, customer care and fulfillment centers nationwide. He began his career at Harte-Hanks as a customer relations manager, inquiry handling service. He earned an undergraduate degree from Utah State University.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Vice President, Direct Marketing | Current |
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Vice President & Managing Director, Harte-Hanks Digital | Current |
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Managing Director, Consumer Brands and Automotive, Select Markets | Current |
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Managing Director, Direct Marketing | Current |
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Managing Director, European services | Current |
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Managing Director, Digital Practice | Current |
| Harte-Hanks, Inc. | Senior Vice President, Digital Marketing | Former |
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Managing Director, Public Sector, Select Markets | Current |
Stephen has more than 20 years' experience in all facets of business-to-business and business-to-consumer marketing," said Bill Goldberg, corporate officer and senior vice president, Harte-Hanks, who leads the company's national markets organization. "He has held executive marketing and product positions with Manufacturers Hanover, Mellon Bank, MasterCard and GE Capital. He also served as president of Quantum Loyalty Systems where he led the company twice to the Inc. 500 list of the nation's fastest growing privately held companies. His knowledge and experience will help us serve our clients with excellence.Most recently, Stephen served as president of The Allegiant Group — a customer loyalty consultancy. Drees is a graduate of the University of Pennsylvania with a master of science degree in management. He also is a graduate of the Advanced Management College of Stanford University. He and his family reside in Greater Cincinnati.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Managing Director, Financial Markets | Current |
| Quantum Loyalty Systems | President | Former |
| University of Pennsylvania | Master of Science, Management | Former |
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Managing Director, Financial Markets | Current |
| Harte-Hanks, Inc. | Senior Vice President, Financial Markets Group | Former |
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Managing Director, Market Intelligence | Current |
| Dun & Bradstreet, Inc. - Credit Services | Senior Vice President, Sales and Marketing Solutions | Former |
| The Corporate Executive Board Company | Managing Director, Sales Executive Council Solutions Practice | Former |
Christopher M. Harte has served as a director of Harte-Hanks since 1993. He is a private investor and served as president of the Portland Press Herald and Maine Sunday Telegram for approximately two years, beginning June 1992. Prior to becoming president of the Portland newspapers, Mr. Harte spent nine years with Knight-Ridder Newspapers, during which time he served as president and publisher of two newspapers and in other positions. He currently serves as the chairman of Star Tribune Company and as chief executive officer and publisher of the Minneapolis Star Tribune. He also serves as a director of Geokinetics, Inc., a provider of threedimensional seismic acquisition services to U.S. oil and gas businesses. Mr. Harte is the nephew of director Houston H. Harte.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Board of Directors | Current |
David L. Copeland has served as a director of Harte-Hanks since 1996. He has been employed by SIPCO, Inc., the management and investment company for the Andrew B. Shelton family, since 1980, and currently serves as its president. He also serves as a director of First Financial Bankshares, Inc., a financial holding company.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Board of Directors | Current |
Houston H. Harte has served as a director of Harte-Hanks since 1952 and served as Chairman of the Board from 1972 until May 1999. Since May 1999, Mr. Harte has served as Vice Chairman of the Board of Harte- Hanks. Mr. Harte is the uncle of director Christopher M. Harte.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Vice Chairman | Current |
| Harte-Hanks, Inc. | Vice Chairman | Current |
Judy C. Odom has served as a director of Harte-Hanks since 2003. Since November 2002, she has also served on the board of directors of Leggett & Platt, Incorporated, a diversified manufacturing company. She served on the board of Storage Technology Corporation, a provider of data storage hardware and software products and services, from November 2003 to August 2005. From 1985 until 2002, she held numerous positions, most recently chief executive officer and chairman of the board, at Software Spectrum, Inc., a global business to business software services company, which she co-founded in 1983.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Board of Directors | Current |
Positions held at CenturyTel Executive Vice President and Chief Operating Officer - 2000 President and Chief Operating Officer - 2002 Education Bachelor's Degree - Indiana State University/Terre Haute, Indiana Master's Degree/Business Administration - Bellarmine College/Louisville, Kentucky With 25 years of telecommunications experience, Karen Puckett is an industry veteran. As Chief Operating Officer of CenturyTel since 2000, Puckett directs all of the company's operations, including sales, marketing, field operations, engineering, call centers and other support functions. Upon arrival at CenturyTel, Puckett joined in the integration of nearly 500,000 access lines acquired from GTE in Arkansas, Missouri and Wisconsin. She also led the 2001 company-wide realignment to a General Manager structure, thus pushing decision making closer to the customer and making CenturyTel more responsive to the marketplace. Puckett was instrumental in the effective divestiture of CenturyTel's wireless business, enabling the company's execution of a pure play rural wireline strategy. In addition, she led the effort to integrate CenturyTel's largest single access line acquisition in its history, growing the company by nearly 700,000 access lines. Puckett is a Board Member of the United States Telecom Association (USTA).
| Organization | Position | Status |
|---|---|---|
| CenturyTel, Inc. | President | Current |
| CenturyTel, Inc. | Chief Operating Officer | Current |
| St. Francis Medical Center | Board Member | Current |
| Boy Scouts of America | Board Member | Current |
| Harte-Hanks, Inc. | Board of Directors | Current |
| United States Telecom Association | Board Member | Current |
| CenturyTel, Inc. | Executive Vice President | Former |
William F. Farley has served as a director of Harte-Hanks since 2003. He served as chairman and chief executive officer of Science, Inc., a medical device company, from 2000 to 2002. He also served as president and chief executive officer of Kinnard Investments, a financial services holding company, from 1997 to 2000. From 1990 to 1996, he served as vice chairman of U.S. Bancorp, a financial services holding company.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Board of Directors | Current |
William K. Gayden has served as a director of Harte-Hanks since 2001. He is chairman and chief executive officer of Merit Energy Company, a private firm specializing in direct investments in oil and gas producing properties, which he formed in 1989.
| Organization | Position | Status |
|---|---|---|
| Harte-Hanks, Inc. | Board of Directors | Current |
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