We analyze platform competition for content in the presence of strategic interactions between content distributors and content providers. We provide a model of bargaining and price competition within these industries, and show that whether or not a piece of content ends up exclusive to one platform depends crucially on whether...
This paper combines new and old institutionalism to explain enduring differences in organizational strategies. We propose that differences in the influence of corporate departments lead their facilities to prioritize different external pressures and thus adopt different management practices. Specifically, we argue that external constituents who interact with particularly influential corporate...
The Balanced Scorecard offers a previously unrecognized benefit: a new way of looking at the traditional organizational structure of cost and profit centers. Every unit, by contributing to effective strategy execution, has the opportunity to support and create profit. This capability has important implications for specifying objectives and evaluating the...
Capitalism is often defined as an economic system where private actors are allowed to own and control the use of property in accord with their own interests, and where the invisible hand of the pricing mechanism coordinates supply and demand in markets in a way that is automatically in the...
This paper develops a model for understanding liquidity via the pricing of limit orders. Limit orders can be well defined and priced with the tools of option pricing, allowing the complex tradeoff between transaction size and speed to be reduced to a single price. The option-based framework allows the properties...
This article talks about computer-based model called "Dialogue Marketing" that interactively tracks and communicates with customers at the exact moments the customer deals with the company, be it during an address change or the purchase of a baby seat. This paper discusses how a company might launch dialogues during customer...
Most companies already outsource a portion of their marketing function which is advertising. But what can one say about direct-mail management, lead management, or customer analytics? Increasingly, expertise in these and other marketing areas lies outside their own walls. And that is why more and more companies are turning to...
Creativity is the lifeblood of innovation and marketing, but where does it come from and how should a company nurture this elusive trait? How does one explore creativity on the job—and use it to one's advantage?
This paper shows how surveys can be used to generate a measure of the amount of information and/or heterogeneity of preferences within a market. This measure can be employed as a regressor in empirical work where variance in the dependent variable (e.g., auction prices, retail price dispersion, or investment choices...
Is brand management issue faced by a powerful for-profit company such as Toyota the same as those navigated by an international Non-Government Organization NGO such as the Red Cross? Most of the organizations face a similar set of challenging questions as they enter the twenty-first century. How should they respond...
HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. This article presents the findings and insights into various issues related to marketing, based on the expertise of the professor. It highlights that making advertising hard to find is just one way companies...
We argue that the field of International Business should evolve its rhetoric from the relatively uncontroversial idea that "History matters" to exploring how it matters. There are three conceptual reasons for doing so. First, historical variation is at least as good as contemporary cross-sectional variation in illuminating conceptual issues. As...
The traditional ABC (Activity Based-Costing) model has been difficult for many organizations to implement because of the high costs incurred to interview and survey people for the initial ABC model, the use of subjective and costly-to-validate time allocations, and the difficulty of maintaining and updating the model as: Processes and...
Richard B. Freeman directs the Labor Studies Program at the National Bureau of Economic Research. He also holds the Herbert Ascherman Chair in Economics at Harvard University, serves as Faculty Director of the Labor and Worklife Program at the Harvard Law School, and directs (with Daniel...
The NBER's Program on Health Care met in Cambridge on May 5. NBER Research Associate Douglas O. Staiger of Dartmouth College organized this program: Amitabh Chandra, Harvard University and NBER; Jonathan Gruber, MIT and NBER; and Robin McKnight, University of Oregon and NBER,...
In his Harvard University ckssroom over a half-century ago, with Vernon Smith a graduate student participant, Edward Chamberlin (1948) conducted what were probably the first documented classroom laboratory experiments to investigate the efficiency of markets. Since that time, the use of experimental economics for research purposes has expanded greatly: Elizabeth...
Many entrepreneurs are enthralled with their company's technologies, products and potential markets. Invariably these emerging ventures present bedazzling business plans with industry-wise vernacular, detailed market research, and sophisticated financial spreadsheets. They often flaunt their "optimized business models." Investors, however, typically want to know when and how the sales will start...
By Bonnie Pfister, San Antonio Express-News Knight Ridder/Tribune Business News Feb. 17--McALLEN, Texas -- As a 1989 graduate of Weslaco High School bound for Harvard, Noe Hinojosa Jr. would have preferred to study particle physics. But like...
Byline: Cheryl Wetzstein, THE WASHINGTON TIMES A Harvard University study has confirmed a fact of college life: The availability of cheap beer and other alcoholic beverages near college campuses raises the likelihood of binge drinking. "The drinking lifestyle is a well-advertised and...
Byline: Hobart and William Smith Colleges GENEVA, N.Y., July 25 AScribe News -- H. Wesley Perkins, dubbed the "father of social norms" by the Los Angeles Times, argues that the recently released study of college alcohol use and abuse conducted by Harvard University's...
Articles 2003-07-25
<< Previous
page 1 of 1
Next >>
Premier Vendor Content
Whitepapers, webcasts & resources from our Power Center Sponsors
