In one of our feature packages, we highlighted how some companies generate profits without competing on the basis of price. It looks like Sony may have paid attention. With HDTV equipment prices above the competition, the company needed to do something to keep customers loyal. (Although the 2007 Brand Keys Customer Loyalty Index found the company...
SAN DIEGO, July 2 /PRNewswire/ -- Sony Electronics today announced that it will launch an integrated marketing campaign in the United States on July 15 touting how its new VAIO all-in-one HD PC/TV and HD Blu-ray Disc enabled notebook are "Born out of" other high-definition products. The...
SAN DIEGO, April 17 /PRNewswire/ -- Sony Electronics today launched an integrated marketing campaign in the U.S. where its new Alpha digital SLR cameras, HandycamR camcorders and Cyber-shotR point-and-shoot cameras literally "tumble" from a mountaintop. The campaign is a continuation of Sony's focus on HDNA -- the...
Hoechst AG (Frankfurt am Main, Germany) has patented a selectable Herpesvirus saimiri vectors which have a selection gene inserted into a junction region of the L- and H-DNA. Vectors of this type are able persistently to infect human T cells and thus are suitable for the ...
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